What happens when your ecommerce business is growing quickly, but the cash to keep it running starts to dry up? Will Roman, Founder and Chief Texan at Chisos, joins us to share how a period of more than 65% growth turned into a cash flow crunch when inventory shortages left the company unable to fulfil demand. He explains how extended manufacturing lead times, rising purchase orders and stock availability falling to just 31% forced the business to rethink its approach, cut advertising spend by 90% and introduce pre-orders to bring cash forward.

Will also shares how AI is changing the way he runs Chisos, from modelling cash flow and organising decisions to improving operational workflows and creating email campaigns. He explains how AI tools have helped him dramatically increase his capacity, why human judgement still matters, and how the experience challenged him to rethink his relationship with work and business. Whether you’re navigating a difficult period or looking for practical ways to use AI in your own operations, this conversation offers valuable lessons in cash flow management, resilience and running a growing ecommerce business.

You can find show notes and more information by clicking here: https://tinyurl.com/572s84av

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