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Speaker 1: My obsession was to make the products that you know

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Speaker 1: it’s a Manscaped product, even without seeing the logo, making

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Speaker 1: like a consistent and cohesive and sexy product design language.

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Speaker 1: With that, I got to be really close to product

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Speaker 1: development because then from product design, you need to take

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Speaker 1: to the next step to learn about the engineering and

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Speaker 1: to learn about who.

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Speaker 2: Are the manufacturers, how you source it.

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Speaker 1: So in the end, everything came full circle and just

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Speaker 1: About a year ago, I was invited to actually officially

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Speaker 1: take over products. So that’s where creative, marketing, and product

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Speaker 1: all came together.

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Speaker 3: Welcome to today’s episode of Free of Commerce. I’m Sarah Hofstadter.

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Speaker 4: And I’m Rachel Tippegraff. And this is a show that

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Speaker 4: talks about what’s relevant in commerce for the world’s biggest brands.

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Speaker 2: Welcome to Free of Commerce.

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Speaker 4: Sarah, your son is, is he technically Gen Z or millennial?

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Speaker 3: I believe he is Gen Z. He’s 25. So I

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Speaker 3: think that’s Gen Z.

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Speaker 4: Born in 2001.

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Speaker 3: So like right at the turn of the millennia.

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Speaker 4: Your husband is straight up Gen Xer, right?

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Speaker 3: Gen Xer.

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Speaker 2: No question. Yeah.

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Speaker 3: And your son is?

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Speaker 4: Gen Beta.

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Speaker 3: Gen Beta?

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Speaker 4: That’s crazy. I guess my question, like you having these

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Speaker 4: two intimate data points of Gen X and Gen Z, Like,

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Speaker 4: do you find differences in perception between how they perceive

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Speaker 4: being a man, like their definitions of masculinity and how

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Speaker 4: they live that out every day?

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Speaker 3: I think my husband’s evolution on the thoughts around masculinity

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Speaker 3: has changed over the years. And I would guess actually

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Speaker 3: that my husband and son are in a similar boat

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Speaker 3: in terms of that, because I think part of it

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Speaker 3: is more cultural than it is about generational. That’s my

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Speaker 3: little focus group of two right now. The number of

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Speaker 3: products that are available in the market now versus what

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Speaker 3: was their report. I mean, it is classic branding. You

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Speaker 3: don’t know that you need it until it presents itself.

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Speaker 3: And then you’re like, how did I live without it?

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Speaker 3: How long ago was the Old Spice re-imagination? Probably about

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Speaker 3: 15 years ago.

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Speaker 4: Yeah. I was going to say early 2000s. Right.

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Speaker 3: And like, that was a major change in just diversification,

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Speaker 3: like first Axe, then Old Spice. diversification of like what

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Speaker 3: kind of men’s products and then Dove took a different

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Speaker 3: approach to it. Like how brands have been meeting men

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Speaker 3: on their evolution of definition of masculinity has been very interesting,

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Speaker 3: a very different approach than let’s say fashion, for example.

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Speaker 3: So I think the way brands have responded to cultural

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Speaker 3: differences in definition of masculinity is has been something I’ve

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Speaker 3: watched more as an observer because they always say in marketing,

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Speaker 3: you always have to take a step in your consumer’s shoes.

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Speaker 3: There’s only so far I can go. I mean, I

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Speaker 3: marketed bacon and I only eat kosher, but I don’t

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Speaker 3: think I can actually think about manscaping.

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Speaker 2: You know what I’m saying?

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Speaker 4: Yeah. No, it’s fascinating. I actually am not surprised that

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Speaker 4: you feel that your husband and son have moved closer

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Speaker 4: together because the other consumer insight is what they… called

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Speaker 4: the Velcro generation. We’re spending way more time with our parents.

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Speaker 4: We’re sharing the same music, social media content. And so

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Speaker 4: the fact that like probably Gen Z has influenced Gen

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Speaker 4: X makes a lot of sense to me.

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Speaker 2: And vice versa.

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Speaker 1: Yeah.

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Speaker 4: Yeah, absolutely. I’m too early to speak to my son’s

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Speaker 4: views on masculinity. He hasn’t even properly talked yet.

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Speaker 3: I can’t wait to unpack that one in therapy with him.

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Speaker 1: I know.

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Speaker 4: Hopefully there’s flying cars by then. But- We’re about to

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Speaker 4: have on the show Manscaped, which, yes, warning sign. In

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Speaker 4: this episode, we will say the words balls and groin

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Speaker 4: a few times because they created a new category within

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Speaker 4: men’s grooming, which was below the belly button. And now

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Speaker 4: it’s a massive category with some of the big legacy

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Speaker 4: players also entering the space. And so we’re going to

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Speaker 4: hear about their views on masculinity and how they’ve scaled.

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Speaker 4: And so we hope you enjoy this episode. We are

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Speaker 4: very excited to have Marcelo Cortez, the chief marketing officer

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Speaker 4: at Manscaped onto the show. Hello.

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Speaker 2: Hello. Hello, Rachel. Hello, Sarah. Such a pleasure to be here.

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Speaker 2: Looking forward. to this conversation today.

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Speaker 4: Yeah. So, you know, the first time I learned about

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Speaker 4: Manscaped is probably how a lot of people did, which

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Speaker 4: was on Shark Tank in 2016. And now I walk

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Speaker 4: into retailers across the US and I see it everywhere.

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Speaker 4: And I believe I read a stat that you’re now

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Speaker 4: number three in the category against competition that’s been around

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Speaker 4: a hundred years. So like, how did this happen over

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Speaker 4: the last decade?

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Speaker 2: Yeah, it was a pretty exciting ride. I can I

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Speaker 2: can tell for sure.

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Speaker 1: But I think it happened with a company that was

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Speaker 1: able to make good and fast decisions at the right time.

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Speaker 1: Because as you might imagine, the first few years of

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Speaker 1: a company that experiences growth comes with a ton of challenge,

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Speaker 1: comes with a ton of changing scenarios, new challenges. And

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Speaker 1: I think the ability to react and to be decisive

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Speaker 1: when it’s needed, it’s super important.

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Speaker 2: Manscaped started as a very strong.

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Speaker 1: D2C first, like the D2C with performance marketing was kind

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Speaker 1: of the first big platform for growth. But to get

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Speaker 1: to where we are today, we had to do significant

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Speaker 1: changes in our product portfolio, in our media mix, sales

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Speaker 1: channel mix, everything changed. It’s hard even to recognize the

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Speaker 1: Manscaped of the early days from an internal perspective, although

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Speaker 1: the brand has kept its humor and quality binomial very

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Speaker 1: consistent at.

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Speaker 2: The same time.

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Speaker 1: So that’s kind of the, I think, the challenge and

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Speaker 1: the wild ride of growth is changing what needs to

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Speaker 1: be changed from a business and culture perspective. But if

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Speaker 1: you have a brand that people have been positively responding to,

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Speaker 1: keeping true to its promise.

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Speaker 3: Well, you talk about keeping true to its promise, but

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Speaker 3: you also talked about a lot of pivot decisions that

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Speaker 3: needed to be made and that they were made very fast.

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Speaker 3: Sometimes when companies are much smaller, it’s easy for everybody

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Speaker 3: to get in a room and just be like, okay,

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Speaker 3: so what are we doing? But then as you scale,

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Speaker 3: decision-making is sometimes one of the things that’s like this

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Speaker 3: invisible work that blocks the ability to get things done.

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Speaker 3: How did you keep that ingrained as you scaled and

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Speaker 3: recognize that that was going to be possibly your biggest

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Speaker 3: competition was just You’re getting in your own way.

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Speaker 2: Yeah. And I can tell that it was anything but easy.

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Speaker 1: It comes with a lot of debate, with a lot

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Speaker 1: of nervousness even, because like I said, we started very

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Speaker 1: strong in the D2C. We experienced a lot of growth

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Speaker 1: in D2C. But what I think the smart decision that

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Speaker 1: was made quickly was to start with was we knew

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Speaker 1: from the very early years of Manscaped that there was

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Speaker 1: a cap to growth at D2C, like as a D2C

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Speaker 1: first company. It’s very hard to scale, at least to

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Speaker 1: the size of our own ambitions here at Manscaped. It’s

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Speaker 1: very hard to scale in a pure or in a

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Speaker 1: prioritized D2C model. So very early in the business, we

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Speaker 1: made the decision to be omnichannel, even though in the

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Speaker 1: early years, our retail presence was pretty small.

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Speaker 2: But that allowed us to learn early, to learn quickly.

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Speaker 1: So when the time demanded that we flexed our muscles

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Speaker 1: in marketplaces like Amazon or in brick and mortar retailers

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Speaker 1: like Walmart, Target, CVS, and all the other places that

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Speaker 1: we are, we had.

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Speaker 2: Learned a lot. And by learn, I mean in all.

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Speaker 1: Fronts, like from the operations, from marketing, from product fit,

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Speaker 1: from pricing from promotions to everything that is significantly different

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Speaker 1: than having a mostly D2C business of the very, very

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Speaker 1: early years. And the other component too is because we

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Speaker 1: launched this category, we created the ball trimmer and we launched.

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Speaker 2: The growing grooming category.

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Speaker 1: It could be very tempting to stick to that and

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Speaker 1: just stay in the growing, but that’s another decision that

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Speaker 1: we had made very early in the business too, is

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Speaker 1: that the growing grooming was just our way in on

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Speaker 1: serving men on all their self-care needs. The growing component

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Speaker 1: was for a few things. One, when we looked around

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Speaker 1: and we saw that there were many brands that claim

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Speaker 1: to serve and cater men, but all of them, I

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Speaker 1: don’t know why, maybe the fear of carrying that more

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Speaker 1: sensitive conversation they were skipping a part of the male

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Speaker 1: anatomy that it’s pretty unique to man, right? It’s something

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Speaker 1: that it’s part of the male experience that has its

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Speaker 1: quirks and it’s, you know, it’s a, it’s unique way.

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Speaker 2: And all of them were skipping that part. You know,

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Speaker 2: they couldn’t talk about that.

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Speaker 1: So we knew that that was a great way in

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Speaker 1: because it was a white space because it showed our

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Speaker 1: true commitment to understanding men and serving men.

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Speaker 2: And also because it.

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Speaker 1: Is a very catchy topic too, because I have learned

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Speaker 1: in those years at Manscaped when I have to go

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Speaker 1: and talk about the brand in different places that the

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Speaker 1: fifth grader in us still lives. So every time that

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Speaker 1: in a big conference and I mentioned just the word balls,

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Speaker 1: I still get the reaction and the giggles that captures

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Speaker 1: people’s attention.

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Speaker 2: Well, yeah.

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Speaker 3: And the alliteration of groin groomer, that certainly helps the process.

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Speaker 2: Yes. It’s funny.

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Speaker 3: I always think about my kids who are adults, but

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Speaker 3: also are fifth graders on the inside. And I’m like, oh,

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Speaker 3: I’m going to share this episode with them.

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Speaker 2: They’ll actually like this one.

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Speaker 4: Totally.

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Speaker 3: Because he says balls and groin. Yeah, there is that.

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Speaker 3: But you also realize that there were different parts of

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Speaker 3: the portfolio that you said, okay, well, we know we

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Speaker 3: want to get into these other spaces because we believe

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Speaker 3: that we can own this area. But even going from

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Speaker 3: the kinds of products you were manufacturing requires very different.

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Speaker 3: The go-to-market part was a big shift from D to

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Speaker 3: C to multi-thread retailer and everything like that, but also

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Speaker 3: just the diversity of products and product development. Like, how

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Speaker 3: did you think about not just meeting the need, which

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Speaker 3: definitely is a great set of demand spaces, but also

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Speaker 3: pivoting who you hired because lotions are different than grooming products.

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Speaker 4: Yeah.

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Speaker 1: And, From the very first year, we had the lawnmower,

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Speaker 1: the growing ball trimmer. And we also created the ball deodorant,

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Speaker 1: which when I joined Manscaped, those products already existed.

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Speaker 2: And for me, it clicked. First, when you talk about deodorant,

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Speaker 2: this is a part of the body that I do

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Speaker 2: think deserves that level of care.

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Speaker 1: But we had those two parts, like the tools and

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Speaker 1: the formulations. But when we had to expand to other

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Speaker 1: parts of the body, like the face with the beard trimmer,

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Speaker 1: with the face shaver, and then all the wet products

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Speaker 1: that go in those routines, to be honest with you,

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Speaker 1: it was easier because the groin like that, the nether

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Speaker 1: parts of our bodies are much harder because the skin

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Speaker 1: is more sensitive. We as men, I don’t know if

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Speaker 1: it’s cultural, if it’s but we tend to be very

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Speaker 1: protective of those parts. We tend to be very sensitive

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Speaker 1: about it. So if we develop the technology to put

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Speaker 1: a 7,000 RPM ceramic blade and we showed and we

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Speaker 1: portrayed the confidence to man that gave them the confidence

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Speaker 1: to put that blade in that part of the body,

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Speaker 1: that gave us the authority to move to other parts

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Speaker 1: where It’s actually a little easier because it’s a less

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Speaker 1: sensitive skin in all manners, like in the cutting hair

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Speaker 1: part of it, which is just part of the job,

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Speaker 1: but also on treating the skin underneath. One thing, by

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Speaker 1: the way, that people sometimes have a lot of misconception

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Speaker 1: on the haircutting part of the routine, like actually your

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Speaker 1: trimmer needs to be really good Not because it’s so

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Speaker 1: hard to cut hair, but you need to try to

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Speaker 1: be as efficient.

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Speaker 2: As possible to be safe. So not having nicks and

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Speaker 2: cuts and any.

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Speaker 1: Accident, but also because if a tool requires you to

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Speaker 1: do more passes, you irritate the skin underneath. So actually

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Speaker 1: removing hair is much more about the skin underneath than

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Speaker 1: people tend to give credit to.

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Speaker 4: I’ve learned more about masculinity in the last 10 minutes

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Speaker 4: than the last 10 years. You’re talking so much about

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Speaker 4: the product, which I find so interesting because we get

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Speaker 4: plenty of CMOs onto the show. And something that is

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Speaker 4: unique about your ownership and your scope is that, yes,

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Speaker 4: you own marketing, but you also own product. I don’t

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Speaker 4: typically see that across CMOs. Sarah, I don’t know if

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Speaker 4: you’ve seen that across CMOs, but it feels… pretty unique.

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Speaker 4: So I’d love to hear like how that came to be.

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Speaker 2: I’ll tell the story for sure.

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Speaker 1: But the beauty of that, in my opinion, is that

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Speaker 1: you have then all the conversations with consumers in the same,

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Speaker 1: in a very tight group. So between marketing, creative and

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Speaker 1: product and packaging, product design, and all of this, we

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Speaker 1: end up creating a.

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Speaker 2: Very cohesive story. We are very obsessive about all those

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Speaker 2: touch points.

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Speaker 1: And then the group is very connected and And I

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Speaker 1: think it shows, like, I think the beauty of having

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Speaker 1: marketing creative and product under the same leadership is that

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Speaker 1: you can feel that those things are stitched pretty tight.

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Speaker 2: How it came to be is more of an unusual story.

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Speaker 1: So my background is not officially like in marketing as

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Speaker 1: like CPG marketing. Actually being CMO of Manscaped was my

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Speaker 1: first official like marketing job, especially for businesses. I come

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Speaker 1: from the creative side of the business. My early years,

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Speaker 1: I was an art director in advertising agencies. I was

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Speaker 1: very lucky to grow up professionally in Brazil where there’s

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Speaker 1: a very strong creative industry, very competitive. We want to

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Speaker 1: be the best in the world and you learn a

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Speaker 1: lot and very fast. Although I came from the art side,

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Speaker 1: I was always intrigued by the business side of things.

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Speaker 1: So I remember even as like a young art director,

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Speaker 1: whenever I get a task in my desk, I wanted

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Speaker 1: to know like why, why the brand, the business needs

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Speaker 1: to do this. What are they trying to do? What

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Speaker 1: are the business levers that you’re trying to move? So

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Speaker 1: that actually made me lean harder into the strategic and

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Speaker 1: the strategy part of communication and therefore businesses too. I

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Speaker 1: ended up then having this crazy stint into political marketing.

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Speaker 1: I ran creative and strategy for a presidential campaign in

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Speaker 1: Brazil in 2002. And then a few years later in 2010,

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Speaker 1: I think we.

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Speaker 3: Need a different episode on this one. You’re like, oh yeah,

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Speaker 3: I also run a presidential campaign. That’s going to have

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Speaker 3: to be a different episode, but don’t think we’re just

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Speaker 3: going to let you just like waltz out of the

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Speaker 3: year without getting a request for a callback.

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Speaker 2: I will land on the product side. I promise you.

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Speaker 1: And I’ll try to be quick, but it’s the truth.

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Speaker 1: Like it’s the trajectory. There was this obsession for strategy

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Speaker 1: and that’s what led me to do this. So That’s

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Speaker 1: where I feel I learned most of the marketing skills, right?

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Speaker 2: The kind of how do you tell your story? How

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Speaker 2: do you move consumers?

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Speaker 1: And how do you communicate with people in a massive scale?

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Speaker 1: Long story short, in the political side, I ended up

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Speaker 1: running altogether seven presidential campaigns in five different countries.

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Speaker 2: But it was where I learned the most.

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Speaker 1: And that’s what I believe is my marketing training. But

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Speaker 1: then going back to product, I think the creative side

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Speaker 1: gives you kind of a connection with product design and

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Speaker 1: the product experience. You’re trying to communicate through product as well.

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Speaker 1: It’s not just the functional elements because that’s easy. That’s

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Speaker 1: the given part of it. It’s how people feel about

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Speaker 1: the product, which is core to communication. That’s where I

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Speaker 1: think things converge. But then when I moved to the US,

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Speaker 1: actually after those political campaigns, I went to product design

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Speaker 1: school in San Diego. And I ended up getting a

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Speaker 1: degree in product design, probably by accident, because it was

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Speaker 1: kind of the easiest way to come to the US.

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Speaker 2: And, you know, and stay for a longer period here.

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Speaker 2: But I loved it.

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Speaker 1: And then when I joined Manscaped, I remember making the

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Speaker 1: pitch to our CEO and founder, Paul Tran. I said, Paul,

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Speaker 1: I’ll come, I’ll join the company if you let me

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Speaker 1: run everything that has an ounce of creative in it.

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Speaker 1: And that includes, you know, advertising, the web experience, packaging,

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Speaker 1: everything and product design.

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Speaker 2: We were very successful like from the get-go.

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Speaker 1: When I joined, we launched like a new product design

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Speaker 1: language for the Manscaped tools, like making them. My obsession

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Speaker 1: was to make the products that you know it’s a

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Speaker 1: Manscaped product, even without seeing their logo, making like a

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Speaker 1: consistent and cohesive and sexy product design language. With that,

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Speaker 1: I got to be really close to product development because

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Speaker 1: then from product design, you need to take to the

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Speaker 1: next step to learn about the engineering and to learn

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Speaker 1: about who are.

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Speaker 2: The manufacturers, how you source it. So in the end,

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Speaker 2: everything came full circle.

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Speaker 1: And just about a year ago, I was invited to

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Speaker 1: actually officially take over product. So that’s where creative marketing

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Speaker 1: and product all came together.

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Speaker 2: So it’s a mix, but it’s how it came to be.

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Speaker 2: That is fascinating.

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Speaker 1: Wow.

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Speaker 3: Just your background and how it fits into how different

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Speaker 3: things kind of play into your story. So clearly you

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Speaker 3: have a lot of context on the psychology of a

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Speaker 3: lot of this. In addition, that helps inform both the

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Speaker 3: advertising and the products. So another thing that ties into

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Speaker 3: this is this whole concept of masculinity. And it means

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Speaker 3: a lot of different things today. And it’s all very

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Speaker 3: different from what it meant when the company was started.

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Speaker 4: So what is.

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Speaker 3: the company’s POV on the state of men today? And

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Speaker 3: where do you think you play a role in enabling

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Speaker 3: or addressing or adjusting for that?

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Speaker 1: Yeah, this is something that we had so much debate on, right?

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Speaker 1: Because it is one of those things.

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Speaker 2: Where in the early days, you do it.

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Speaker 1: Organically, like no one talks about what is our stance

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Speaker 1: in masculinity, like being a man is changing so much,

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Speaker 1: how do we see it?

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Speaker 2: In the early years, you.

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Speaker 1: Just do it because we started with the groin and

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Speaker 1: we had to facilitate sensitive conversations. We ended up using

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Speaker 1: humor a lot to be able to talk to men

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Speaker 1: and also help men adopt what we believe was new

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Speaker 1: and better behavior for a lot of men. But then

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Speaker 1: as we started to have more debates and articulate, like,

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Speaker 1: what is our POV, right? Like how, what do we

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Speaker 1: want to be to our people? What is the role

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Speaker 1: we play? First, we started with what we did not

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Speaker 1: want to be. We knew that although we have this

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Speaker 1: very clear objective that we call moving men forward. So

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Speaker 1: being a force towards, you know, evolution in terms of

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Speaker 1: behavior or just like hygiene or just like your grooming routine.

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Speaker 1: We just want to be a source of like, hey,

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Speaker 1: if you want to do better, if you care, we

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Speaker 1: also care and we can help you. With that, we

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Speaker 1: knew that we wanted to be this force on moving

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Speaker 1: men forward, but disregarding where they were in their.

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Speaker 2: Journey, right?

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Speaker 1: Again, masculinity and what it is to be a man

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Speaker 1: in the 2020s is very different than when I was

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Speaker 1: growing up in the eighties, nineties.

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Speaker 2: And it’s not easy to navigate.

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Speaker 1: There’s people who are like, let’s say for self-care, for example,

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Speaker 1: that are a lot of men who have a very

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Speaker 1: well-established 12 step routine for their skincare and hair care

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Speaker 1: and all those things.

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Speaker 2: And there’s a lot of men who barely use their

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Speaker 2: hands and soap.

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Speaker 4: Right.

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Speaker 1: And we decided that we’d did not want to pick

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Speaker 1: a group because we believed that we could help both

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Speaker 1: and everything in between, right? If you want to go

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Speaker 1: from like washing your face with just your bare hands

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Speaker 1: and water to like, hey, maybe there’s a little.

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Speaker 2: Bit of something that you can do slightly better.

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Speaker 1: We want to be there and we want to have

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Speaker 1: that conversation and we don’t want to be judgmental.

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Speaker 2: We don’t want to be preachy.

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Speaker 1: We don’t want to be telling men that you should

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Speaker 1: jump into that space or you should adopt this values

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Speaker 1: and qualities and all that. So we decided that we

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Speaker 1: didn’t want to be preachy. We think of ourselves as

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Speaker 1: this kind of cool, slightly older brother who has seen

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Speaker 1: maybe a little bit more and want to share some

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Speaker 1: tips to navigate life and to navigate masculinity, but without

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Speaker 1: being boring, without like speaking from a place of like,

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Speaker 1: we know what, because we don’t even like to take

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Speaker 1: ourselves too serious because we think This is a way

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Speaker 1: to establish stronger relationships, stronger bonds. And then you find

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Speaker 1: like the vessel to actually carry a conversation where you

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Speaker 1: can influence each other positively. On that topic specifically, I

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Speaker 1: recall a campaign that we did recently called Send Face

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Speaker 1: Fix Instead, right? It’s a very tricky topic because it’s

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Speaker 1: something that, you know, it’s happening in culture. We know

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Speaker 1: it’s a very sensitive subject. We knew that we wanted

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Speaker 1: to be on the right side of the issue, but

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Speaker 1: at the same time, again, we don’t want to make

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Speaker 1: this boring or overcomplicated or, or a set of rules

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Speaker 1: for people to just adopt. We just wanted to insert

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Speaker 1: ourselves in the conversation, trying to be a voice for, Hey,

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Speaker 1: maybe we can do all together a little better, but

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Speaker 1: in a very disarming way. That has been our stance

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Speaker 1: on masculinity in general and like how we carry those conversations.

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Speaker 4: It’s fascinating. I spent the weekend with my father who’s

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Speaker 4: 70 and his version of skincare is wearing a baseball cap.

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Speaker 4: So it’s just, it’s crazy. But what’s evolving, which I

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Speaker 4: think for the better ultimately, but obviously that’s a female perspective.

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Speaker 4: We have to ask you our famous last question, which

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Speaker 4: is what’s the bravest thing you’ve ever done?

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Speaker 1: I came from a family where there was a lot

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Speaker 1: of change. Like my mom and dad all had like

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Speaker 1: huge problems. pivots in their career, like from things that

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Speaker 1: are not really what people would expect you moving from

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Speaker 1: A to B. And I think that quality that I

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Speaker 1: adopted from them is what makes me feel a little brave.

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Speaker 1: I never feel brave, to be honest. I feel like

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Speaker 1: very outwardly most of the times I’m still afraid of

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Speaker 1: the dark.

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Speaker 2: When I was a young kid, I would ask my sister.

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Speaker 1: To stay talking to me while I shower because I

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Speaker 1: was kind of so scared that something was going to happen.

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Speaker 1: But when I look back and I try to find

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Speaker 1: myself where I was the bravest, I think it’s being

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Speaker 1: able to change.

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Speaker 2: It’s not being afraid of change.

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Speaker 1: It’s changing from Brazil to the US. It’s changing from

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Speaker 1: advertising to marketing to product design to product. It’s changing

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Speaker 1: from running presidential campaigns in Brazil to come into the U.S.

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Speaker 2: And being an intern again to restart life. So that’s

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Speaker 2: where I.

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Speaker 1: See me being a bit less afraid, if anything, and

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Speaker 1: maybe a little brave.

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Speaker 4: Well, we’re so appreciative that you’ve shared your bravery on

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00:25:09,670 –> 00:25:13,690
Speaker 4: the show and insights around masculinity and just Manscaped’s incredible

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00:25:13,730 –> 00:25:16,490
Speaker 4: growth story. And I’m sure everyone’s going to now go

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Speaker 4: check out the product if they haven’t already.

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Speaker 2: No, thank you. Thanks for having me. I love talking

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Speaker 2: about Manscaped.

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Speaker 1: I love talking about what we are doing and the

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Speaker 1: things that happen with the brand.

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Speaker 2: So it’s a pleasure. Thank you.

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Speaker 4: If you like this episode and you want to think

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00:25:31,550 –> 00:25:36,369
Speaker 4: more about how identity is really changing the way brands

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Speaker 4: and retailers position themselves, you can go check out an

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Speaker 4: episode we did probably almost five years ago with the

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Speaker 4: leadership team of PacSun and how they talked about no

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00:25:45,609 –> 00:25:49,880
Speaker 4: more men’s aisle or women’s aisle, but really a gender

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00:25:49,910 –> 00:25:53,260
Speaker 4: neutral shopping experience. And if you like what you heard,

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00:25:53,380 –> 00:25:54,920
Speaker 4: write a review. Thanks for listening.

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Speaker 2: Thank you.