BRAVE COMMERCE | Episode Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing
On this episode of BRAVE COMMERCE, Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company’s commitment to fostering an inclusive internal culture.
Gabrielle delves into how Mars Wrigley ensures its brands remain culturally relevant. She emphasizes that while awareness is not an issue for their products, they focus on being accessible and present wherever consumers think about indulging themselves. Halloween, in particular, holds immense importance as it serves as an entry point for consumers to discover and cherish Mars Wrigley’s brands.
Gabrielle also shares how Mars Wrigley is expanding its brands beyond mere snacking. She provides insights into how M&M has evolved beyond its product offerings, emphasizing inclusivity and creating experiences that align with the brand’s essence of unity through fun.
Discussing the unique culture at Mars Wrigley, Gabrielle elaborates on the associate concept, where ideas can come from anyone, regardless of their position. She also shares her insights on supporting women in their careers, particularly during pivotal life transitions like marriage, motherhood, and leadership. Gabrielle advocates for transparency, vulnerability, and the acceptance that balance can be subjective and ever-changing.
While acknowledging the challenges posed by additional responsibilities, Gabrielle also highlights the positive shift towards prioritizing mental health and well-being. She expresses concerns about lingering expectations and responsibilities on women but remains optimistic about the increasing flexibility and choices for employees.
Key Takeaways:
- Think beyond product sales and create experiences that align with your brand’s essence
- Foster a company culture where conversations about well-being and work-life balance are encouraged and supported
- Develop a workplace culture where ideas can come from anywhere, promoting innovation and inclusivity
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Speaker 1: If you think about all of the additional responsibilities that
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Speaker 1: came on during the pandemic, we didn’t have childcare, there
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Speaker 1: was online school, there was caring for aging parents, there
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Speaker 1: was the grief that you had of people getting sick
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Speaker 1: and going to the hospital and being alone.
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Speaker 2: There was a lot of grief, there was a lot
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Speaker 2: of heaviness.
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Speaker 1: And I think what came out of that that was
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Speaker 1: positive is that a strong.
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Speaker 2: Focus on your mental health.
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Speaker 1: What I hope happens coming out of the pandemic is
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Speaker 1: that people are able to be more honest about their
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Speaker 1: mental well-being and prioritizing their mental well-being.
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Speaker 3: Welcome to today’s episode of Brave Commerce. I’m Rachel Tippegraph,
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Speaker 3: the founder and CEO of Micmac.
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Speaker 4: I’m Sarah Hofstetter, president of Profitero.
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Speaker 3: And this is a show that talks about what’s relevant
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Speaker 3: in e-commerce for the world’s biggest brands. Sarah, have you
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Speaker 3: ever cried at work?
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Speaker 4: I am waterworks. There is not a job I have
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Speaker 4: not cried at. First you start private, you burn your back, whatever. Yeah,
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Speaker 4: I have like my tear ducts just go like nuts.
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Speaker 3: You know why?
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Speaker 4: Because we always say like, I take things very personally.
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Speaker 4: which is good and it’s bad, I feel hard. When
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Speaker 4: things are good, I get really jazzed up. When things
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Speaker 4: are not so good, I just fall to pieces because
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Speaker 4: I take everything that I do so personally. It’s a
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Speaker 4: blessing and a curse. It’s a blessing because I really
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Speaker 4: bring my whole self to work. It is a curse
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Speaker 4: because you lose a piece of business. Somebody resigns and
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Speaker 4: you’re like.
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Speaker 2: Oh my God, what did I do? I’m falling apart.
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Speaker 2: So yeah. How about yourself, my dear?
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Speaker 3: Not often, but I have. And one moment in particular
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Speaker 3: really stands out because I think it’s, it was such
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Speaker 3: a pivotal moment for me as well as for my
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Speaker 3: company last spring. So spring of 2022, I had a
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Speaker 3: board meeting and if you all remember where the market
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Speaker 3: was at that time, stock market declined by 85%. I mean,
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Speaker 3: really brands just like halted spending. They stopped buying technology
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Speaker 3: and it was a, Huge moment in tech. We all
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Speaker 3: experienced it, but it was really tough. Like the whole
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Speaker 3: market changed. And so things did not go exactly as
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Speaker 3: I thought they would for Micmac in that moment. And
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Speaker 3: at a board meeting, I just, I felt like the
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Speaker 3: world was sort of falling on my shoulders or onto me.
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Speaker 3: And I couldn’t handle it in that moment. And I
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Speaker 3: started crying and I got so embarrassed. And after the
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Speaker 3: board meeting, one of my board members, Gary Vaynerchuk, who
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Speaker 3: some of you might know, called me and he said,
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Speaker 3: do you want a hug right now or do you.
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Speaker 2: Want tough love?
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Speaker 3: If you know me, I picked I want tough love
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Speaker 3: because I am all about growth. Gary told me to
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Speaker 3: pull my pants up. He’s like, this is business. Pull
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Speaker 3: your pants up. You’re going to get through it. This
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Speaker 3: is happening to all of us. And it was the
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Speaker 3: tough love that I needed to pull my pants up
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Speaker 3: and get things in order.
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Speaker 4: Wow, that’s heavy stuff. Nobody ever told me to pull
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Speaker 4: my pants up, but that’s because I generally wear dresses
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Speaker 4: and you generally wear pants.
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Speaker 2: But, you know, metaphors are important.
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Speaker 3: Metaphors are memorable. What about a taco?
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Speaker 4: I don’t want to give away the episode, but just
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Speaker 4: as you’re listening to Gabrielle at Mars Wrigley talking about,
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Speaker 4: we’re talking about candies, we’re talking about chocolate, we’re talking
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Speaker 4: about Halloween, but stay tuned for, I don’t want to
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Speaker 4: spoil it, stay tuned for the taco.
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Speaker 3: Well, on that note, let’s bring Gabrielle Wesley, the CMO
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Speaker 3: of Mars Wrigley, onto the show. Hey, how are you?
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Speaker 1: Hi, I’m so excited to be here.
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Speaker 3: Well, we’re happy we could grab you because I feel
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Speaker 3: like you’re about to enter into a crazy season given
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Speaker 3: your role at Mars. You know, thinking about the brands
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Speaker 3: that you get to work on every day, M & M’ s, Snickers, Skittles.
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Speaker 3: These aren’t just brands that sit in a grocery store.
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Speaker 3: They’re really brands that are a part of the cultural zeitgeist.
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Speaker 3: How do you make sure that these brands can play
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Speaker 3: a major role in culture? We obviously are just coming
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Speaker 3: off the heels of Barbie and Mattel and how these
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Speaker 3: brands really can be bigger than we think.
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Speaker 1: Yeah, so first and foremost, I have to have the
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Speaker 1: best job in the entire world because as a marketer,
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Speaker 1: Marketing brands like M & M’ s, Snickers, Twix, Skittles, we
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Speaker 1: don’t necessarily have an awareness problem. The great thing is
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Speaker 1: that our consumers can be consumers of our product.
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Speaker 2: At any point in time, they can decide they want
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Speaker 2: to snack.
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Speaker 1: Snacking is an $ 80 billion industry across sweet, savory, and
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Speaker 1: better for you. And we play in that sweet space.
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Speaker 1: And I think that the biggest thing for us is
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Speaker 1: we try to be any and everywhere anyone ever thinks
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Speaker 1: about treating themselves. And this Halloween is kind of like
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Speaker 1: the pinnacle of everything. It’s candy’s big day because Halloween
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Speaker 1: is all about the candy. And it’s really the entry
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Speaker 1: point that people learn about our brands and how important
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Speaker 1: they are. So I would say in order for us
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Speaker 1: to stay relevant, we have to continue to move and
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Speaker 1: talk and be in culture in the way that every
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Speaker 1: generation experiences treating.
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Speaker 2: And Halloween’s a big part of that.
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Speaker 3: In your mind, does the brand go beyond snacking? Like
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Speaker 3: in your role as CMO, are you thinking about its
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Speaker 3: IP in different ways?
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Speaker 5: Yeah.
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Speaker 1: So M & M’ s is a great example of that.
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Speaker 1: M & M’ s has been around for over 80 years
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Speaker 1: and has really evolved into more than the products.
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Speaker 2: That we sell. M & M’ s we.
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Speaker 1: Launched in on purpose at the beginning of 2022, really
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Speaker 1: creating a world where everyone feels like they belong. I
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Speaker 1: think everyone can see themselves in M & M’ s, in.
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Speaker 2: The characters, and it really unites people through fun.
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Speaker 1: So as we continue to make the brand more relevant
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Speaker 1: and insert ourselves into culture, it’s really important that we
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Speaker 1: create experiences that allow people to have the same feelings
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Speaker 1: that they have when they consume our product, whether that’s
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Speaker 1: the M & M’ s store, whether that’s M & M’ s. com,
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Speaker 1: whether it’s seeing our M & M’ s Sweet Music Tour
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Speaker 1: through the Power Fund.
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Speaker 2: I think M & M’ s is definitely getting there.
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Speaker 1: And you’ll see that also in some of our other
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Speaker 1: brands like Snickers NFL partnership, Snickers as it relates to
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Speaker 1: being one of the best candies that people consume during Halloween.
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Speaker 2: And then with our Skittles partnerships, for sure.
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Speaker 4: I will say there’s a story when my daughter was
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Speaker 4: born and this was 24 years ago, granted. We had
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Speaker 4: just me and my husband, we had this huge stuffed
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Speaker 4: yellow M & M and it was like, the audience
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Speaker 4: can’t see this.
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Speaker 2: It was very large. Life size.
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Speaker 4: Well, it depends on the wife, but yes. And one
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Speaker 4: of the things about this, this huge M & M
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Speaker 4: was that it was plush. It was adorable and whatnot
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Speaker 4: is we would prop my daughter up against it and
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Speaker 4: take pictures of her as she grew relative to the
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Speaker 4: size of this. I still have this 24 years later. Now, granted,
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Speaker 4: my daughter is five foot 10. But every month of
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Speaker 4: her growth was tracked again. So M & M’ s been
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Speaker 4: in the cultural zeitgeist of my family since I started
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Speaker 4: being a mom. So I can definitely concur that there’s
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Speaker 4: something about M & M’ s, whether it’s… Because a lot
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Speaker 4: of companies have been around for 80 years. A lot
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Speaker 4: of brands have been around for 80 years.
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Speaker 2: But there’s something that.
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Speaker 4: Has gotten it into the cultural zeitgeist that definitely you’ve
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Speaker 4: been doing with Snickers, with many of the others. So
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Speaker 4: as we go into Halloween… COVID has mostly subsided, obviously,
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Speaker 4: although a bunch of my friends just got it last week. Inflation,
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Speaker 4: interest rates, a lot of things seem to be getting
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Speaker 4: back to quote unquote normal. What do you think Halloween
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Speaker 4: looks like for the candy industry this season?
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Speaker 1: We are back to pre-pandemic levels of Halloween. So over 90%
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Speaker 1: of people are saying that they’re giving away some type
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Speaker 1: of trick-or-treating candy. And over 60% of people are saying
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Speaker 1: they’ll engage in some type of Halloween-type activity, whether that’s.
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Speaker 2: Consuming candy, trick-or-treating.
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Speaker 1: Or one of the things that has really changed post-pandemic
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Speaker 1: is the onslaught of more pre-Halloween-type activities like trunk-or-treats or
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Speaker 1: At-home Halloween parties with a safe group of individuals or
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Speaker 1: those COVID bubbles have started to expand and become much
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Speaker 1: more of a regular thing. The other thing is that,
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Speaker 1: you know, Halloween movies. So movie nights and those types
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Speaker 1: of things have all started. These are rituals that started
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Speaker 1: within the pandemic that have been additive to to some
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Speaker 1: of the pre-pandemic activities that we saw on Halloween. So
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Speaker 1: I would say Halloween is fully back, even more so
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Speaker 1: than it was in 2022. I think people may have
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Speaker 1: dipped their toe and walked a bit to the beach
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Speaker 1: and put both feet into the ocean last year. They’re
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Speaker 1: full-on swimming in the ocean for Halloween this year.
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Speaker 3: Whoever invented Trunk or Treat also was the inventor of pickleball.
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Speaker 2: It’s like those two.
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Speaker 3: In the pandemic you know that are just like.
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Speaker 5: So silly and so perfect you know yes it’s the
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Speaker 5: naming you’ve got to have an awesome pickleball what are
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Speaker 5: you freaking pickleball it was a curiosity Yeah, I really
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Speaker 5: like pickles.
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Speaker 1: So like I thought that it had something to do
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Speaker 1: with eating pickles. But now it’s a it’s a phenomenon.
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Speaker 2: We see it. We see it all over the place.
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Speaker 3: Just like your candy.
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Speaker 2: Well, just like the candy.
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Speaker 3: Perfect sort of segue. The pandemic in the post pandemic
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Speaker 3: world created this positive tailwind for Halloween.
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Speaker 1: Right.
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Speaker 3: We all want to get out in the world, have experiences,
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Speaker 3: dress up, have fun. But then there are sort of
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Speaker 3: internal tailwinds that you can create with your people. At
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Speaker 3: the end of the day, behind Mars Wrigley is a
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Speaker 3: group of people who are behind a mission to try
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Speaker 3: to achieve great things together under your leadership. How are
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Speaker 3: you fostering internal company culture and talent engagement to drive
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Speaker 3: brand growth?
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Speaker 1: Yeah, so one of the things I love about working
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Speaker 1: at Mars Wrigley is that we’re founded on something called
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Speaker 1: the associate concept. And that is that there’s really not
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Speaker 1: a hierarchy of where ideas can come from. Doesn’t matter
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Speaker 1: whether what level you’re at or what function you come from.
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Speaker 1: Ideas kind of come from everywhere. And so that is
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Speaker 1: deep in the DNA of our Mars Wrigley associates to
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Speaker 1: be able to be outspoken and look for ideas. And
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Speaker 1: we also create an environment where everyone feels like they belong.
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Speaker 2: So we for sure for Halloween, everyone gets involved.
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Speaker 1: We have ideas that come from everywhere. One of the
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Speaker 1: things that we love to do as an organization is
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Speaker 1: we actually go out into retail and set up Halloween
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Speaker 1: displays in store, all associates at all levels to really
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Speaker 1: get into the Halloween spirit.
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Speaker 2: We kick it off.
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Speaker 1: We have our own trunk or treats over several different
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Speaker 1: weeks within all of our offices and plant locations. And
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Speaker 1: so our associates really take a vested interest. and the
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Speaker 1: success of our brands. They’re our best ambassadors. And they
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Speaker 1: will tell us when things are not going great and
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Speaker 1: when they love something. And they’re our first line of
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Speaker 1: defense because at the end of the day, we’re consumers
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Speaker 1: of the product as well. But they also go out
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Speaker 1: and talk with consumers. They talk with retailers from our
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Speaker 1: supply team and our R & D teams to our
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Speaker 1: demand teams. Our consumer obsession lives within our culture. and
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Speaker 1: not just in one function.
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Speaker 4: It really just speaks to the humanity that sits behind
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Speaker 4: the scenes. And I think there’s something so strong about
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Speaker 4: those kinds of cultures that people don’t really take the
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Speaker 4: time to think about when they think about a brand
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Speaker 4: and what that brand represents, unless that’s like something that
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Speaker 4: a brand was like built with, like a Patagonia or
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Speaker 4: something like that. But you’ve been at the company five
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Speaker 4: plus years. There’s decades of history that comes before you.
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Speaker 4: So it’s very hard for the cultural values that you
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Speaker 4: personally espouse to become part of that brand. So there’s
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Speaker 4: a lot that you have to do to get people
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Speaker 4: to really, that the associates really believe in that. And
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Speaker 4: also for your whole team to believe in that and
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Speaker 4: for people to look at Mars Wrigley and say, that
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Speaker 4: is a company that I believe shares my values. That’s
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Speaker 4: a very, very hard thing to do. But the best
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Speaker 4: thing that we’ve seen about you is leading by example.
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Speaker 4: You know, you’ve been at the company for a number
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Speaker 4: of years. You’ve seen women at work balancing the imbalance.
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Speaker 2: I mean, I don’t know. I hate that word balance.
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Speaker 2: I don’t even know why I said that.
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Speaker 4: But you and I also had actually somebody who worked
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Speaker 4: for you and has worked for me growing up and
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Speaker 4: getting married, becoming mothers, these women entering their mid-career. How
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Speaker 4: do you help them grow into these senior leaders? How
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Speaker 4: do you help them address the realities, but give them hope?
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Speaker 2: Yeah, it’s a great question.
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Speaker 1: And as I reflect on my career, I always had
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Speaker 1: really strong female examples that were very honest with me.
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Speaker 1: You talked about the word balance and balance is so
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Speaker 1: subjective and sometimes even unrealistic.
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Speaker 2: And I’ve always.
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Speaker 1: Had mentors who both peer and ahead of me that
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Speaker 1: have been very honest and transparent about the challenges of
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Speaker 1: being a female at work, being a wife and a
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Speaker 1: leader and being a mom and a leader and being
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Speaker 1: a caretaker and friend and sister and all of those things.
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Speaker 1: And so really one of the things that one of
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Speaker 1: my mentors shared with me a long time ago, early
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Speaker 1: in my career is that the question is, can you
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Speaker 1: have it all? And the answer was, you can have
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Speaker 1: it all, but you have to pick priorities of at
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Speaker 1: what time you want to have what.
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Speaker 2: So everything ebbs and flows, right?
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Speaker 1: So sometimes you are leaning more into being a mom.
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Speaker 1: Sometimes you’re leaning more into being a leader. Sometimes you’re
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Speaker 1: leaning more into being a wife. Sometimes you’re leaning more
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Speaker 1: into getting a caregiver. I think the way that I’ve
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Speaker 1: created that space for the women that have worked for
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Speaker 1: me and work around me is to be transparent and vulnerable.
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Speaker 2: There are times where it.
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Speaker 1: Is just a lot and it’s too much and you
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Speaker 1: need to take a break and you need to take
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Speaker 1: a minute. You also have to allow space for what
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Speaker 1: I call righteous indignation.
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Speaker 2: Things are not fair.
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Speaker 1: Things suck and things are too much and you have
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Speaker 1: to give yourself space to mourn the loss of something
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Speaker 1: that you thought that you would have grieve the loss
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Speaker 1: of something that you wanted or something that you wanted
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Speaker 1: to happen that didn’t and give yourself space to do that.
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Speaker 1: I give my teens and the women around me like, yes,
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Speaker 1: that sucked.
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Speaker 2: Let’s take a.
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Speaker 1: Minute, whatever that is, whatever your vice is, whatever that is,
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Speaker 1: give yourself a finite time period for that righteous indignation
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Speaker 1: of whatever it is that you’re dealing with. And then
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Speaker 1: After that time period, it’s done. You’ve grieved it and
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Speaker 1: you have to move on. But you have to give
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Speaker 1: yourself space and grace to be able to do that.
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Speaker 1: And then also know that you’re going to move on.
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Speaker 1: One of the things I tell one of the women
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Speaker 1: that was having a really hard time is to say,
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Speaker 1: it’s my favorite thing that I always say is everybody
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Speaker 1: loves tacos.
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Speaker 2: It’s okay for you to fall apart. Tacos fall apart
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Speaker 2: all the time and we still love them, right?
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Speaker 1: So you never eat a whole taco and it stays
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Speaker 1: in place. We’re like tacos. Sometimes we fall apart, but
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Speaker 1: people will still love us. People will still consume us
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Speaker 1: and we’ll get it together because those parts of the
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Speaker 1: taco is.
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Speaker 2: What makes it good. And so we can love tacos
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Speaker 2: after falling apart. You will be okay after falling apart.
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Speaker 4: Well, first of all, anything that uses taco… as an allegory,
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Speaker 4: I think is absolutely special, especially we’ve already been talking
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Speaker 4: about deliciousness. But I also think that as you say that,
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Speaker 4: I think it’s a great lesson for everything in life.
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Speaker 4: It’s like throw your temper tantrum, your righteous indignation, all
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Speaker 4: that other stuff. But like show’s going on whether you’re
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Speaker 4: on the train or not. So it’s time to get
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Speaker 4: back on the bus. And if you don’t want to
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Speaker 4: get on the bus, like that’s up to you. But
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Speaker 4: that bus is moving.
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Speaker 1: We’re absolutely getting on the bus. Like there’s no mistaking it.
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Speaker 1: If you’re falling apart or like, let’s be clear, we’re
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Speaker 1: getting on the bus. The question is, how long are
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Speaker 1: we going to take to get on the bus? We
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Speaker 1: can take five minutes. We can take 10 minutes, we
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Speaker 1: can take 24 hours, but we’re getting.
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Speaker 2: On the bus.
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Speaker 3: Gabrielle, from your seat, do you feel like things got
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Speaker 3: easier or harder for women in their mid-careers in this
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Speaker 3: sort of post-pandemic hybrid work environment that we’re all playing in?
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Speaker 2: Yeah, it’s a good question. I really think it depends
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Speaker 2: on where you are.
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Speaker 1: If you think about all of the additional responsibilities that
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Speaker 1: came on during the pandemic, We didn’t have childcare. There
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Speaker 1: was online school. There was caring for aging parents. There
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Speaker 1: was the grief that you had of people getting sick
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Speaker 1: and going to the hospital and being alone.
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Speaker 2: There was a lot of grief. There was a lot
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Speaker 2: of heaviness. And I think what.
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Speaker 1: Came out of that that was positive is that a
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Speaker 1: strong focus on your mental health. What I hope happens
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Speaker 1: coming out of the pandemic, and I think that we’re
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Speaker 1: seeing this in culture, is that people are able to
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Speaker 1: be more honest about their mental well-being and prioritizing their
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Speaker 1: mental well-being.
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Speaker 2: So I think that.
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Speaker 1: Part is a positive. I think the thing that comes
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Speaker 1: out that makes me worry is we’re still holding on
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Speaker 1: to a lot of the responsibilities and expectations that happened
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Speaker 1: pre-pandemic and during the pandemic of women feeling the burden.
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Speaker 2: That’s the hard part.
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Speaker 1: Parenting is tough. Some people are the sole caregivers for
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Speaker 1: parents or older relatives, and that’s a lot to have
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Speaker 1: to deal with. And I think people are making choices
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Speaker 1: with the companies that they’re working with, the situations that
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Speaker 1: they’re working with, and prioritizing what serves them the best
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Speaker 1: at their stage in life. Unemployment is still relatively low
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Speaker 1: for the environment that we’re in, so that means people
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Speaker 1: have choices. So employers have to become more attractive and
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Speaker 1: more flexible.
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Speaker 3: You tie all that up and women are out earning
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Speaker 3: men right now, but still have all of these responsibilities
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Speaker 3: that you speak to. Well, we have to ask you
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Speaker 3: our famous last question, which is what’s the bravest thing
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Speaker 3: you’ve ever done?
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Speaker 1: Well, you mean besides having the nerve and the courage
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Speaker 1: to call myself brave in this mixed company of some
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Speaker 1: of the bravest women in business? I would say that’s
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Speaker 1: the first thing that I would say.
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Speaker 2: I’ll give two examples. One, because they’re interconnected.
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Speaker 1: The bravest thing they ever did was cry in a
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Speaker 1: business setting in public. It was a lot going on
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Speaker 1: both personally and professionally at that time.
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Speaker 2: And I just could not hold it in.
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Speaker 1: And this is from someone who didn’t necessarily value feelings
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Speaker 1: and visual expression early in my career. For me to
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Speaker 1: do that in front of folks and say, hey, this
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Speaker 1: is a lot.
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Speaker 2: I’m taking it all in.
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Speaker 1: And it’s really at this moment too much.
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Speaker 2: That to me was brave.
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Speaker 1: Connected to that, that is now the second bravest thing
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Speaker 1: is because I’ve actually, the first.
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Speaker 2: Bravest thing is I’ve actually admitted it on.
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Speaker 1: This podcast that I cried in front of a group
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Speaker 1: of people at work. You know, this lends back to
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Speaker 1: something we talked about of prioritizing your mental health and
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Speaker 1: being vulnerable and being able to recognize when things are
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Speaker 1: too much. I feel like it’s given me a power,
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Speaker 1: a superpower, so to speak, to if I can be
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Speaker 1: that vulnerable and I’m okay, that the folks on my
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Speaker 1: team can be that vulnerable and be okay. Because what
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Speaker 1: it did was drive empathy for me that sometimes in
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Speaker 1: that moment, you just gotta let it go. You gotta
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Speaker 1: feel all the feelings and then pick it back up.
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Speaker 1: And so that’s what I hope that people learn from
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Speaker 1: that brave moment for me. And this brave moment right
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Speaker 1: now of admitting that that actually happened.
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Speaker 3: That is brave and it makes you feel any better.
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Speaker 3: I cried in a board meeting as spring of 2022
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Speaker 3: and I was so embarrassed, but it was a critical
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Speaker 3: turning point for me and the company and I had
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Speaker 3: to cry. I understand the sort of embarrassment that you
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Speaker 3: feel in that moment.
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Speaker 1: Yeah, I’d say embarrassment in the moment, a little twinge
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Speaker 1: of awkwardness going forward, but a tremendous weight lifted.
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Speaker 2: Going forward.
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Speaker 1: I might’ve felt embarrassed in the moment, but I gained
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Speaker 1: a tremendous amount of empathy.
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Speaker 4: I’ll tell you a couple of things. One, I threw
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Speaker 4: up on my entire team once. I got a case
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Speaker 4: of vertigo and I was doing the training and I,
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Speaker 4: just in front of all new hires. If you’re ever
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Speaker 4: thinking you’re in a tough situation, just know it can
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Speaker 4: be worse. Number two, I cry all the time. Number three,
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Speaker 4: I think this just wraps up who you are as
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Speaker 4: a human and as a leader in general. You talked
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Speaker 4: earlier about the importance of vulnerability. The fact that you
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Speaker 4: cried at work, it’s true to who you are. That’s
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Speaker 4: why you are brave. You’re an incredibly brave human being,
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Speaker 4: not because you cried at work or because you’re an
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Speaker 4: empathetic human being. It’s because you’re the whole freaking package.
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Speaker 4: So thank you for sharing, but recognize you’re just on brand.
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Speaker 2: Thank you, Sarah. Thank you, Rachel. This was amazing.
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Speaker 1: I’m in fantastic company and I really appreciate having a
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Speaker 1: chance to.
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Speaker 2: Chat with you guys today.
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Speaker 3: Well, thank you. And let’s all hit the aisles and
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Speaker 3: pick up Mars this Halloween season.
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Speaker 2: That’s right.
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Speaker 1: Buy M & Ms, buy Snickers, buy Twix, buy Skittles,
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Speaker 1: buy Starbursts.
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Speaker 3: Awesome.
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Speaker 2: Thank you, Gabrielle.
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Speaker 5: Thanks.
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Speaker 2: Bye.
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Speaker 3: Wow, I think we all have permission to be our
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00:23:48,770 –> 00:23:52,320
Speaker 3: authentic selves and cry at work and give ourselves five
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00:23:52,380 –> 00:23:55,169
Speaker 3: minutes or five days to work through things. If you
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Speaker 3: enjoyed this episode and you want to listen to other
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00:23:58,380 –> 00:24:02,060
Speaker 3: incredible badass women who are leading some of the biggest companies,
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00:24:02,480 –> 00:24:06,500
Speaker 3: check out Diana Frost, the Chief Growth Officer of Crafts episode,
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00:24:07,020 –> 00:24:12,659
Speaker 3: or go listen to Essie Bregelson, the COO and President
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00:24:12,760 –> 00:24:17,990
Speaker 3: of Unilever, or go listen to Diana Hosling, the SVP
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00:24:18,150 –> 00:24:21,889
Speaker 3: of Colgate-Palmolive. Incredible advice from all those women can be
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00:24:21,930 –> 00:24:24,910
Speaker 3: found on those episodes. If you enjoyed this, Tell a friend,
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00:24:24,930 –> 00:24:27,030
Speaker 3: write us a review, give us a like.
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Speaker 2: Thank you.
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Speaker 6: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman
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00:24:32,260 –> 00:24:35,020
Speaker 6: and the host of Touch of Truth, a new podcast
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00:24:35,080 –> 00:24:38,540
Speaker 6: launching on the Adweek Podcast Network. My dad gave me
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Speaker 6: this incredibly smart piece of advice. Meet everyone once. As
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Speaker 6: a result, I’ve met some of the most fascinating and
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Speaker 6: inspiring people on the planet. Now on Touch of Truth,
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Speaker 6: we’re coming centre stage and sharing the mic to experience
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00:24:51,300 –> 00:24:54,159
Speaker 6: stories of truth, insights and visions for the future that
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00:24:54,180 –> 00:24:56,649
Speaker 6: will challenge your way of thinking. Touch of Truth is
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00:24:56,710 –> 00:25:00,239
Speaker 6: available wherever you listen to podcasts. New episodes come out
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00:25:00,440 –> 00:25:02,500
Speaker 6: every Tuesday. I do hope to see you there.