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Speaker 1: So Hain’s been around for about 30 years and Hain

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Speaker 1: was entirely built on acquiring brands over time. With that,

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Speaker 1: we got this incredible portfolio of these Better For You brands.

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Speaker 1: But until fairly recently, very little work was done on

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Speaker 1: driving synergies across the portfolio or on actually building our brands.

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Speaker 1: And so our mission at Hain is to build purpose-driven

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Speaker 1: brands that make healthier living more attainable. And a critical

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Speaker 1: component of our new strategy that we’re calling Hain Reimagined

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Speaker 1: is focused on building the capabilities necessary to unlock our

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Speaker 1: full growth potential.

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Speaker 2: Welcome to today’s episode of Brave Commerce.

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Speaker 3: I’m Rachel Tippegraff, the founder and CEO of Micmac.

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Speaker 2: I’m Sarah Hofstetter, president of Profitero.

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Speaker 3: And this is a show that talks about what’s relevant

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Speaker 3: in e-commerce for the world’s biggest brands. Sarah, it’s January,

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Speaker 3: which means we should be hitting the gym.

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Speaker 2: You are already hitting the gym.

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Speaker 1: Come on.

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Speaker 2: You are like so good. You don’t even need a resolution.

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Speaker 2: That’s how good you are.

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Speaker 3: Well, I’ll tell you where I need to get better

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Speaker 3: is my skincare. My wife is telling me I need

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Speaker 3: to start doing Botox and increasing my moisturizer.

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Speaker 2: I can just say that Sammy and I need to

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Speaker 2: have a little chat about constructive feedback. Let me tell you,

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Speaker 2: if Adam says to me, you know what, you could

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Speaker 2: really use a little Botox. That might create a bit

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Speaker 2: of a cold spell, if you will. And also, I

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Speaker 2: just saw you last night. You do not eat Botox.

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Speaker 2: I’m sorry. This is unacceptable. And I’m not saying there’s

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Speaker 2: anything wrong with Botox, but you’re just not in that

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Speaker 2: demo yet. I’m sorry.

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Speaker 3: Well, I appreciate you saying that. But regardless, when you

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Speaker 3: think about better for you used to mean workout. Then

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Speaker 3: it meant eat healthier. Then it meant sober January. And

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Speaker 3: now it’s also inclusive of skincare and mental health. in

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Speaker 3: terms of like Tam and how we think about January

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Speaker 3: and better for you moments, it’s become explosive.

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Speaker 2: A hundred percent. And I think you made a very

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Speaker 2: good point about taking it beyond the physical to the mental,

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Speaker 2: because so much of this is about mindset as much

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Speaker 2: as it is about action, because that’s why so many

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Speaker 2: resolutions don’t really stick. It’s because you’re talking about like

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Speaker 2: specific things to do, but not necessarily a mindset shift.

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Speaker 2: So that becomes, well, how do I change the portfolio of,

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Speaker 2: actions that I take, foods that I eat, skincare regimen

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Speaker 2: that I do, physical activity that I do? How do

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Speaker 2: I look at that from a portfolio perspective and change

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Speaker 2: my mindset about it, frankly, as we are in the

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Speaker 2: commerce business? What are the brands that I turn to

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Speaker 2: to help me get there? And that’s not just in January,

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Speaker 2: that’s beyond as well.

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Speaker 3: Yeah, and because we’re in January and brands obviously know

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Speaker 3: that this is top of mind, we’re gonna see a

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Speaker 3: lot of product innovation this time of year.

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Speaker 2: And it’s more than just Jim Bogo packages, you know?

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Speaker 3: Exactly. And we’re about to bring on Hanes Celestial, it’s

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Speaker 3: North America president Ari, onto the show where he oversees

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Speaker 3: an entire portfolio.

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Speaker 1: Yeah.

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Speaker 3: Of better for you brands.

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Speaker 2: Yeah. And even the definition of that is so all

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Speaker 2: over the map for the beginning of our conversation. So

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Speaker 2: hearing from Ari about better for you through the context

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Speaker 2: of food, but not just in snacking, obviously Hanes Celestial,

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Speaker 2: as in celestial seasonings, but there’s also different components of

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Speaker 2: their portfolio that are part of that better for you mindset.

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Speaker 2: It’ll be interesting to hear from him where he sees

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Speaker 2: Better For You going.

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Speaker 3: Well, on that note, let’s bring Ari onto the show.

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Speaker 1: Hey, Ari. Good morning.

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Speaker 3: How’s it going?

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Speaker 1: Very good, thank you. How are you guys?

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Speaker 3: We’re good. Sarah and I are excited to get to

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Speaker 3: know you on the show. Usually we bring on old friends,

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Speaker 3: but today you are a new.

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Speaker 2: Friend of ours.

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Speaker 1: I’m very excited to be here.

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Speaker 3: Ari, in preparation for this episode and looking into your background,

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Speaker 3: it’s clear like you’ve had incredible experiences growing up on

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Speaker 3: the sales side of the business. And now you’re sitting

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Speaker 3: in the seat of president. Would love to hear more

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Speaker 3: about your role because president can mean different things at

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Speaker 3: different companies. You know, a lot of our listeners, they

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Speaker 3: also either grew up in sales or marketing and likely

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Speaker 3: probably aspire to have a trajectory like yours. So we’d

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Speaker 3: love to hear what your thoughts are on the type

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Speaker 3: of DNA that’s needed to be an FMCG leader today.

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Speaker 1: Yeah, very quickly, my role, I do lead all of

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Speaker 1: day-to-day operations, so to speak. I lead the overall business

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Speaker 1: for Hain in North America. If you don’t mind, let

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Speaker 1: me just take a second just to give kind of

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Speaker 1: an overview of what Hain is, because many of you

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Speaker 1: guys may not know, and many of the listeners may

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Speaker 1: not either. So we’re a leading global health and wellness company.

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Speaker 1: Our purpose is to inspire healthier living through Better For

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Speaker 1: You brands across some big categories like snacks, baby and kids, beverages,

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Speaker 1: meal prep, and personal care. Some of the brands that

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Speaker 1: you will likely know are Garden Veggie Snacks, Terra Chips,

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Speaker 1: Earth’s Best Baby Food, Celestial Seasonings Tea, Greek God’s Yogurt,

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Speaker 1: and many, many more. We have a pretty vast portfolio.

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Speaker 1: And that portfolio is uniquely and totally focused on Better

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Speaker 1: For You. So unlike a lot of our competitors who

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Speaker 1: have a Better For You offering that’s a small portion

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Speaker 1: of their business, Better For You is all that we do.

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Speaker 1: And within that, about two thirds of our brands are

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Speaker 1: leaders in their categories. And so because of this, it

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Speaker 1: gives us a really deep understanding of the consumer needs

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Speaker 1: around healthy living. I joined Hain six years ago because

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Speaker 1: I was looking for a smaller, agile organization that was

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Speaker 1: focused on better for you, where I could take the

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Speaker 1: skills that I had developed over time in sales and

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Speaker 1: marketing and really bring that to Hain to help lead

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Speaker 1: a business transformation. So you’re right. My career started as

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Speaker 1: kind of a typical CPG sales track. Most of that,

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Speaker 1: especially in the early days, were spent at Unilever. However,

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Speaker 1: I was very mindful about trying to round out my

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Speaker 1: expertise and my experience in other roles. So I took

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Speaker 1: several different marketing roles. I did a very early digital

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Speaker 1: marketing role in like the very early 2000s and things

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Speaker 1: along those lines to help build my overall commercial understanding.

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Speaker 1: Two other things that I think are really important, at

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Speaker 1: least for me, and hopefully they will be for others.

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Speaker 1: A critical piece of advice that I was given once

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Speaker 1: kind of along the way was the more you progress

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Speaker 1: into senior roles, the more important it is to understand

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Speaker 1: the financials that drive the business. That doesn’t mean you

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Speaker 1: have to be an expert in finance or in accounting,

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Speaker 1: but you have to understand how a P & L works,

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Speaker 1: how to manage a P & L. Because that will

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Speaker 1: help you make much more effective business decisions. And then

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Speaker 1: the other piece that I think is critical along anyone’s journey,

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Speaker 1: especially in commercial roles in CPG, is to become bilingual

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Speaker 1: or actually maybe I probably should say trilingual. In the consumer,

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Speaker 1: the shopper, and the customer, a lot of people in

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Speaker 1: commercial roles know one of those. They know the consumer

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Speaker 1: really well, or they know how she shops, or they

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Speaker 1: know how to work with customers really well. But those

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Speaker 1: that are most successful are experts in all three of

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Speaker 1: those things.

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Speaker 2: Given Rachel and I have both sat in the CEO

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Speaker 2: seat over the course of our careers, couldn’t agree more.

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Speaker 2: I think one of the things that I found when

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Speaker 2: I had first become a CEO is I realized, it’s

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Speaker 2: not like I woke up and said, oh man, this

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Speaker 2: is a real problem here. But it was more like,

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Speaker 2: I know where my superpowers are and I know where

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Speaker 2: my vulnerabilities are, or at least I think I do,

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Speaker 2: pride myself on self-awareness. But One of the things that

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Speaker 2: was very clear to me was wherever I have my weaknesses,

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Speaker 2: how do I build a cabinet around me that is

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Speaker 2: going to help so I can be conversant? But to

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Speaker 2: the degree of my fluency, I don’t know. So as

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Speaker 2: you’ve moved up in your role, how have you thought

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Speaker 2: about your multilingual requirements and where you say, you know what,

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Speaker 2: I’ve got this superpower, I’m going to double down on it.

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Speaker 2: versus I’ve got to surround myself with other folks to

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Speaker 2: get that done. Or you’re just a superhero and you

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Speaker 2: can do it all and you don’t need no Avengers.

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Speaker 1: That would be super boring, right? If you could do

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Speaker 1: everything on your own. No, I think it’s always been

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Speaker 1: the idea of surrounding yourself with really smart people is

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Speaker 1: if you’re not doing that, then you’re likely doing something wrong.

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Speaker 1: And I think having people that are, I look at

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Speaker 1: it in two different ways. One is having People that

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Speaker 1: are experts in areas where you aren’t or where maybe

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Speaker 1: you’re not super strong. I like to hang out with

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Speaker 1: people that get it. And get it can mean a

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Speaker 1: whole bunch of different things. But ultimately, for me, what

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Speaker 1: get it means is people that are real, people that

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Speaker 1: are willing to say, come on, Ari, that’s silly. Or

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Speaker 1: that’s a really cool idea, but I wouldn’t go about

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Speaker 1: doing it that way. I would add to it and

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Speaker 1: go this direction and just be honest. That’s kind of

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Speaker 1: how I like to live my life. And I like

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Speaker 1: to surround myself with people that will be honest to me.

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Speaker 2: So it’s a matter of candor specifically to be able

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Speaker 2: to challenge your thinking and ensure that you do not

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Speaker 2: live in an ivory tower as you move up in

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Speaker 2: the world.

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Speaker 1: Absolutely.

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Speaker 2: I only like surrounding myself with yes people. That’s the

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Speaker 2: way I roll. It makes me feel much better about

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Speaker 2: myself and my results are extraordinary. So there you go,

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Speaker 2: because I tell myself they are.

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Speaker 3: Ari, somehow you’ve created psychological safety with the organization to, one,

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Speaker 3: enable them to speak up, but two, you’ve been on

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Speaker 3: this journey of change management and transformation. Can you share

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Speaker 3: with us what this transformation has been at Hain over

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Speaker 3: the last seven years?

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Speaker 1: I think it’s important to take a quick step back

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Speaker 1: and think about how Hain grew up. So Hain’s been

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Speaker 1: around for about 30 years, and Hain was entirely built

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Speaker 1: on acquiring brands over time. With that, we got this

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Speaker 1: incredible portfolio of these Better For You brands. But until

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Speaker 1: fairly recently, very little work was done on driving synergies

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Speaker 1: across the portfolio or on actually building our brands. And

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Speaker 1: so our mission at Hain is to build purpose-driven brands

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Speaker 1: that make healthier living more attainable. And a critical component

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Speaker 1: of our new strategy that we’re calling Hain Reimagined is

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Speaker 1: focused on building the capabilities necessary to unlock our full

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Speaker 1: growth potential. We call those our build pillar. We’re focused

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Speaker 1: on three key areas, brand building, channel expansion, and innovation.

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Speaker 1: And so I’ll just give you a little bit about

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Speaker 1: each of those. So within brand building, we recently launched

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Speaker 1: a program that we’ve branded internally Agile and Amped. And

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Speaker 1: that is a training and development program that is designed

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Speaker 1: to enable the Hain way of building brands. Up until now,

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Speaker 1: we didn’t have a Hain way. We had very little

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Speaker 1: brand building that was happening, and we certainly didn’t have

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Speaker 1: a cohesive way for the enterprise to build brands. So

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Speaker 1: we’re super excited about that. At its core, Agile and

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Speaker 1: AMP is really designed to take the best of big CPG,

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Speaker 1: traditional laws of marketing, and kind of mash that together

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Speaker 1: with the entrepreneurial ways of working in spirit of insurgent brands,

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Speaker 1: and really bring that together, enabling us to do what

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Speaker 1: we like to call out small the big and out

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Speaker 1: big the small. So we can be big when we

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Speaker 1: need to be big, but we can also be much

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Speaker 1: more agile. And when we need to be small, we

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Speaker 1: can do those kinds of things as well. So that’s

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Speaker 1: brand building. Channel expansion for us is it’s focused on

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Speaker 1: A few different things. The first is continuing to expand

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Speaker 1: our physical availability in our core channels. So think natural

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Speaker 1: channel where we grew up, mass and grocery. But then

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Speaker 1: at the same time, driving physical availability and mental availability

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Speaker 1: through expanding our presence in unified commerce. That’s what we’ve

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Speaker 1: recently started calling the combination of pure play e-commerce and

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Speaker 1: omnichannel grit and mortar. And then also expanding into away

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Speaker 1: from home channels, which is an area that is very,

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Speaker 1: very untapped for us at Hain. And those would be

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Speaker 1: things like convenience stores and all of the different segments

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Speaker 1: of food service. And then lastly, within innovation, We’re really

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Speaker 1: focused on driving ideation that’s rooted in key consumer insights

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Speaker 1: that deliver on unmet needs and allow us to bring

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Speaker 1: disruptive products to the market that are really focused on

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Speaker 1: better for you and help drive the overall better for

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Speaker 1: you categories in which we compete.

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Speaker 2: What would be a good example of the last thing

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Speaker 2: you just said?

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Speaker 1: We have a really exciting innovation coming in Garden Veggie Snacks.

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Speaker 1: Garden Veggie is the largest snack brand that we have,

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Speaker 1: and snacks is the largest category that we have. So

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Speaker 1: both the category and the brand are super important to us.

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Speaker 1: Garden Veggie plays in multiple different segments. We have straws

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Speaker 1: and puffs and stacked chips and wavy chips. And so

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Speaker 1: we were looking for different ways to expand that brand

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Speaker 1: and really headed down the path of how can we

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Speaker 1: expand into other segments? Part of the reason for that

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Speaker 1: is as we’ve expanded into new segments, those segments have

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Speaker 1: tended to be highly incremental to the brand and, frankly,

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Speaker 1: to the overall category as well. And so we spent

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Speaker 1: a lot of time ideating around how innovation could come

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Speaker 1: to be in one of these new segments. And through

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Speaker 1: this research, we continued to hear this theme. And it

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Speaker 1: was basically that consumers and their families love flavored tortilla chips.

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Speaker 1: But moms tended to feel guilty about eating them either

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Speaker 1: for herself or feeding them to their families. And so

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Speaker 1: we decided to explore this further. And we found a

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Speaker 1: couple of additional proof points that we think we’re on

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Speaker 1: to something really big. So the total tortilla chip category

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Speaker 1: is massive. But within that category, natural tortilla chips make

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Speaker 1: up less than 10%. Actually, it’s less than 80%.

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Speaker 3: So it’s a.

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Speaker 1: Very small part of that category. And most of the

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Speaker 1: better for you and natural tortilla chips, they either have

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Speaker 1: a very serious tone or they tend to focus on adults.

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Speaker 1: And or they’re focused on specialty diets like keto or

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Speaker 1: high protein and things along those lines. So all of

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Speaker 1: that led us to come to create what we’re calling

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Speaker 1: Garden Veggie Flavor Burst Tortilla Chips. So we’re going to

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Speaker 1: launch with two flavors this month. One is nacho cheese

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Speaker 1: and the other one is zesty ranch. And we think

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Speaker 1: that this is really going to fill a key white

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Speaker 1: space in the overall snacks category and specifically the better

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Speaker 1: for you category. These garden veggie flavor bursts, they’re tri-color

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Speaker 1: chips made out of non-GMO corn. They’re bursting with flavor,

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Speaker 1: thus the name. Nothing artificial, no artificial flavors or preservatives.

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Speaker 1: We use non-GMO corn, gluten-free. And most important to us,

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Speaker 1: they meet our very, very specific standards for being kid-loved

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Speaker 1: and mom-approved.

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Speaker 3: That’s the big rumor we’ve been hearing about.

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Speaker 1: If you guys are hearing that rumor, then you’ve got

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Speaker 1: some good people working on your research for you.

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Speaker 3: Sarah and I, we like to sniff around big CPGs,

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Speaker 3: so it’s a hobby. We keep hearing about better for

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Speaker 3: you in all different types of categories. We recently just

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Speaker 3: did an interview with someone in the spirit space talking

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Speaker 3: about better for you. Not sure what your data indicates

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Speaker 3: in terms of size of the market, but when Sarah

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Speaker 3: and I think about it, it looks like it’s a

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Speaker 3: $ 6 trillion market. How do you see the needs of

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Speaker 3: those consumers evolving in the better for you category?

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Speaker 1: Yeah, every consumer is thinking about that. new year, new you,

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Speaker 1: and how can I start eating more healthy and using

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Speaker 1: better for you products and all those kinds of things.

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Speaker 1: But like you just said, the 6 trillion number I’ve

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Speaker 1: not heard, but it isn’t super surprising because this behavior

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Speaker 1: isn’t new. I saw a study recently that said It

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Speaker 1: was almost three quarters of shoppers are already buying natural

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Speaker 1: or organic products on a regular basis. So natural organic

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Speaker 1: is certainly a better for you is certainly here to stay.

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Speaker 1: But we actually are very bullish that this is going

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Speaker 1: to continue and will actually accelerate as more consumers become

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Speaker 1: more focused on caring for themselves and their families. And

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Speaker 1: as people just become better educated in the benefits of

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Speaker 1: living a healthier lifestyle. So I mentioned snacks, how snacks

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Speaker 1: is a core growth category. Better for you snacks is

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Speaker 1: we have three growth categories that we refer to. So

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Speaker 1: better for you snacks is one better for you. Baby

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Speaker 1: and kids are its best. Baby is our key brand

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Speaker 1: in North America there. We also own Ella’s Kitchen, which

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Speaker 1: is the number one baby brand in the UK. And

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Speaker 1: then better for you beverages. And in North America, that’s

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Speaker 1: focused on celestial seasonings tea. But we think that is

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Speaker 1: the core of our growth strategy. And it’s at the

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Speaker 1: core because we believe those consumers are going to continue

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Speaker 1: to adopt more and more better for you lifestyles. And

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Speaker 1: we think those categories in particular are going to be

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Speaker 1: ones that benefit big from that. I think it’s also

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Speaker 1: a good opportunity to highlight our ESG strategy. We have

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Speaker 1: three components to that. Healthier products, healthier people, and a

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Speaker 1: healthier planet. Healthier Products is about adopting and implementing standards

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Speaker 1: and guardrails for the health of our products and also

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Speaker 1: advancing sustainable packaging and recyclability. Healthier People focuses on supporting

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Speaker 1: the physical and emotional health of our team members along

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Speaker 1: with the communities that we work in through an inclusive

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Speaker 1: culture at Hain and then also volunteering and things along

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Speaker 1: those lines. And then lastly, A Healthier Planet focuses is

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Speaker 1: about advancing our climate goals and continuing to identify opportunities

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Speaker 1: to reduce our overall environmental footprint. So we are all

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Speaker 1: in on better for you at Hain. And mainly it’s

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Speaker 1: because one, like I said earlier, it’s all that we do.

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Speaker 1: And two, we expect this to continue to grow.

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Speaker 2: Awesome. I’m certainly inspired and hungry. So a couple of

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Speaker 2: quick hit questions for you, and then we’ll go to

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Speaker 2: our famous last question that Rachel will be asking you.

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Speaker 2: First things first, what is your favorite product in your portfolio?

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Speaker 2: You can’t say you love all your children equally. You’re

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Speaker 2: just going to have to pick one.

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Speaker 1: Favorite product in our portfolio. I might have a new favorite.

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Speaker 1: I was just drinking this morning our new Celestial Seasonings

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Speaker 1: throat cooler. My throat was bothering me a little bit

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Speaker 1: this morning and I came into the, I happen to

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Speaker 1: be in our office in Boulder where we make all

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Speaker 1: of Celestial Seasonings tea. So I had never actually tried

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Speaker 1: this before. It’s one of our new innovations this season

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Speaker 1: and it’s definitely up there as one of my favorite products.

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Speaker 2: I got to tell you, Bengal Spice is a good

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Speaker 2: thing for my throat, just saying.

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Speaker 1: Another outstanding item.

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Speaker 2: Big fan. Last thing you bought on the internet?

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Speaker 1: The last thing I bought on the internet would have

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Speaker 1: been a handbag for my wife for Christmas. All right.

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Speaker 2: Does she know?

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Speaker 1: Sort of. She told me what to get her. She

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Speaker 1: gets our AMET statements, so… Let’s put it this way.

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Speaker 1: She could know if she wants to know.

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Speaker 2: I just realized my daughter has access to my Amazon account.

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Speaker 2: So now I can’t get her anything by surprise. It’s

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Speaker 2: extremely frustrating. So I had to move over to my

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Speaker 2: Walmart Plus account.

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Speaker 3: Ari, we have to ask you our famous last question,

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Speaker 3: which is what’s the bravest thing you’ve ever done?

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Speaker 1: I’ve heard the famous question and I thought about this

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Speaker 1: a good amount. And so I’m going to go a

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Speaker 1: personal route. Next month will be my five-year anniversary of

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Speaker 1: being in remission as a cancer survivor. So when I

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Speaker 1: first learned about my cancer now more than five years ago,

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Speaker 1: I had something called hairy cell leukemia, which is obviously

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Speaker 1: a type of leukemia, a rare type of leukemia. When

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Speaker 1: I first heard about it and started understanding what the

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Speaker 1: treatment was going to be, I really wasn’t worried about

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Speaker 1: the treatment or beating the cancer. That stuff didn’t really

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Speaker 1: kind of bother me. What did worry me the most

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Speaker 1: was I didn’t want to tell people. Obviously, I told

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Speaker 1: my wife, I told my parents, you know, a few

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Speaker 1: other people. I think we told our kids. But I

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Speaker 1: didn’t want to tell people that I worked with or

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Speaker 1: my friends or my extended family. And it was mainly

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Speaker 1: because I had this weird thing in my head where

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Speaker 1: I felt like if I was telling people that I

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Speaker 1: had cancer, I was admitting that I was weak, which

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Speaker 1: I didn’t like. And I was afraid that people were

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Speaker 1: going to treat me differently, which I didn’t want people

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Speaker 1: to treat me any differently at all. And so it

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Speaker 1: took me a while to build up the courage to

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Speaker 1: actually start telling people. And it was mainly because it

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Speaker 1: was so difficult for my wife because she wanted to

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Speaker 1: talk about it and tell other people kind of seeing

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Speaker 1: how difficult it was for her. I decided that I

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Speaker 1: would build up the courage to actually tell people. And

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Speaker 1: so that’s where the brave piece comes in. But when

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Speaker 1: I did, the most incredible thing happened. And as I

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Speaker 1: look back on it, it wasn’t super surprising, I guess.

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Speaker 1: But I got the most amazing amount of support from

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Speaker 1: just an insane network of of people and an outpouring

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Speaker 1: of love that you just don’t really think about until

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Speaker 1: something like that happens. And so while I don’t wish

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Speaker 1: anybody has to go through cancer to feel that, it

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Speaker 1: is a pretty amazing thing to get to feel. And

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Speaker 1: that all came from this sort of silly, thing that

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Speaker 1: I had to get over of being afraid, I guess,

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Speaker 1: to tell people about it. And so what it did

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Speaker 1: was it helped my family and me get through treatment.

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Speaker 1: But it also allowed me, especially as I kind of

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Speaker 1: got through everything, was able to step back and reflect

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Speaker 1: on it. Overall, it made me a better person.

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Speaker 3: Well, first, we’re glad that you’re doing so much better.

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Speaker 3: And thank you for being so vulnerable with us. It’s really,

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Speaker 3: really powerful. And just talking to you through the screen,

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Speaker 3: like it was a surprising thing to learn. it’s clear

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Speaker 3: that you’re strong inside and out.

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Speaker 1: Thank you for saying that.

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Speaker 3: Well, amazing overview on what’s going on at Hain Celestial

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Speaker 3: and the Better For You space. Ari, we’re so appreciative

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Speaker 3: of your time.

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Speaker 1: Yeah, thank you guys too. It was really nice to

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Speaker 1: meet you. And are we still new friends or are

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Speaker 1: we now old friends? We’re old friends.

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Speaker 3: Well, we’re still new.

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Speaker 2: We’re now, we’re still new. No, break the barrier. It’s

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Speaker 2: not time-based, it’s intimacy-based. We just hit some serious topics.

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Speaker 2: Like what do we buy?

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Speaker 3: You’re right, you’re right. Well, Ari, thank you again for

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Speaker 3: your time.

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Speaker 1: Yep. Thank you, guys.

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Speaker 3: Well, that was a really incredible overview of not just

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Speaker 3: the better for you consumer, but how to create change

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Speaker 3: within an organization to go after the opportunity. If you

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Speaker 3: want to keep listening to topics that are in this

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Speaker 3: realm of better for you, we suggest you go back

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Speaker 3: on the Brave Commerce throwback machine. all the way to

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Speaker 3: Mindy Grossman, who was the prior CEO of WW, formerly

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Speaker 3: known as Weight Watchers, or dive into a skincare brand

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00:22:45,440 –> 00:22:47,720
Speaker 3: that absolutely has been on the Better For You trend,

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00:22:48,060 –> 00:22:51,540
Speaker 3: and you can listen to their CEO, Amanda Baldwin of Supergoop,

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Speaker 3: And then if you want to take it from a

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00:22:53,400 –> 00:22:56,729
Speaker 3: retailer perspective, go check out our episode with the CMO

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Speaker 3: of Thrive Market. If you’ve enjoyed this episode, tell a friend,

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00:23:00,750 –> 00:23:04,010
Speaker 3: write us a review. We would love to hear from you.

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Speaker 3: Thanks for listening.

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Speaker 4: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman

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Speaker 4: and the host of Touch of Truth, a new podcast

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Speaker 4: launching on the Adweek Podcast Network. My dad gave me

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00:23:32,010 –> 00:23:35,709
Speaker 4: this incredibly smart piece of advice. Meet everyone once. As

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00:23:35,750 –> 00:23:38,050
Speaker 4: a result, I’ve met some of the most fascinating and

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00:23:38,130 –> 00:23:41,250
Speaker 4: inspiring people on the planet. Now on Touch of Truth,

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Speaker 4: we’re coming centre stage and sharing the mic to experience

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Speaker 4: stories of truth, insights and visions for the future that

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00:23:47,630 –> 00:23:50,100
Speaker 4: will challenge your way of thinking. Touch of Truth is

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Speaker 4: available wherever you listen to podcasts. New episodes come out

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Speaker 4: every Tuesday. I do hope to see you there.