1
00:00:01,100 –> 00:00:04,140
Speaker 1: We all know that having diverse voices at the table

2
00:00:04,160 –> 00:00:07,490
Speaker 1: is how you deliver the best business results for a business.

3
00:00:07,710 –> 00:00:09,790
Speaker 1: And one of the things that brings me the most

4
00:00:09,950 –> 00:00:13,910
Speaker 1: joy as a leader is seeing what happens when you

5
00:00:13,930 –> 00:00:16,860
Speaker 1: do that. The most obvious places that you would look

6
00:00:16,930 –> 00:00:19,540
Speaker 1: is to make sure that you’ve got racial diversity, that

7
00:00:19,560 –> 00:00:22,220
Speaker 1: you’ve got gender diversity on that team. But, you know,

8
00:00:22,280 –> 00:00:27,330
Speaker 1: I think work styles, life experiences… Bringing people together from

9
00:00:27,390 –> 00:00:31,690
Speaker 1: diverse backgrounds, it’s how you make business run and deliver results.

10
00:00:31,730 –> 00:00:34,470
Speaker 1: And it’s also how you bring happiness and joy into

11
00:00:34,490 –> 00:00:38,419
Speaker 1: the workplace. So it’s such a critical element of any

12
00:00:38,500 –> 00:00:39,280
Speaker 1: leadership role.

13
00:00:41,840 –> 00:00:43,940
Speaker 2: Welcome to today’s episode of Brave Commerce.

14
00:00:44,240 –> 00:00:47,140
Speaker 3: I’m Rachel Tippegraph, the founder and CEO of Micmac.

15
00:00:47,400 –> 00:00:49,839
Speaker 2: I’m Sarah Hofstetter, president of Profitero.

16
00:00:50,080 –> 00:00:52,240
Speaker 3: And this is a show that talks about what’s relevant

17
00:00:52,280 –> 00:00:54,240
Speaker 3: in e-commerce for the world’s biggest brands.

18
00:01:02,980 –> 00:01:04,500
Speaker 4: Sarah, you built your.

19
00:01:04,380 –> 00:01:06,980
Speaker 3: Whole career while having young kids.

20
00:01:07,319 –> 00:01:07,560
Speaker 5: Is that.

21
00:01:08,110 –> 00:01:08,470
Speaker 4: accurate?

22
00:01:08,790 –> 00:01:12,110
Speaker 2: Well, considering I started having kids at 12, absolutely. Not

23
00:01:12,130 –> 00:01:14,560
Speaker 2: terribly far after. If I would have told you that

24
00:01:14,590 –> 00:01:18,420
Speaker 2: I had a plan, I’d be completely lying. I started

25
00:01:18,500 –> 00:01:20,620
Speaker 2: having kids when I was so young that I did

26
00:01:20,660 –> 00:01:22,780
Speaker 2: not realize how hard it would be to have kids

27
00:01:22,860 –> 00:01:25,120
Speaker 2: and balance a career. I also didn’t know that I

28
00:01:25,160 –> 00:01:28,170
Speaker 2: necessarily have a career. So when you like wake up

29
00:01:28,250 –> 00:01:31,630
Speaker 2: one morning and you’re like, I don’t know, 30, a

30
00:01:31,690 –> 00:01:35,420
Speaker 2: homeowner with two kids and like running a big portion

31
00:01:35,459 –> 00:01:38,320
Speaker 2: in accountability. And then you get a call that your

32
00:01:38,360 –> 00:01:41,020
Speaker 2: kid has lice. Like it’s not the end of the world,

33
00:01:41,080 –> 00:01:42,680
Speaker 2: but it’s something where you have to drop what you’re

34
00:01:42,720 –> 00:01:45,720
Speaker 2: doing and you can’t delegate that job to somebody else.

35
00:01:46,240 –> 00:01:48,080
Speaker 1: What on earth am I going to do now?

36
00:01:48,340 –> 00:01:49,200
Speaker 2: You’re in a meeting.

37
00:01:49,400 –> 00:01:52,560
Speaker 4: And it’s not just having kids. It’s life. Life gets

38
00:01:52,610 –> 00:01:55,150
Speaker 4: in the way. But you know what that’s like.

39
00:01:55,370 –> 00:01:57,570
Speaker 3: Yeah, but I wouldn’t say I’m a good example of

40
00:01:57,650 –> 00:02:00,450
Speaker 3: anything when it comes to this. So I’m curious, like

41
00:02:00,850 –> 00:02:04,730
Speaker 3: you have young kids, your career is accelerating. How did

42
00:02:04,770 –> 00:02:08,040
Speaker 3: you figure out how to stay connected to both your

43
00:02:08,080 –> 00:02:09,120
Speaker 3: career and your children?

44
00:02:09,260 –> 00:02:09,799
Speaker 5: Terribly.

45
00:02:10,460 –> 00:02:12,740
Speaker 2: I did an absolutely terrible job.

46
00:02:13,040 –> 00:02:13,880
Speaker 4: But that’s my own.

47
00:02:14,150 –> 00:02:17,090
Speaker 2: That’s the combination of Jewish guilt and mother guilt and

48
00:02:17,310 –> 00:02:20,910
Speaker 2: outside family pressure, not even inside family pressure. I think

49
00:02:20,940 –> 00:02:23,200
Speaker 2: one of the biggest challenges that I had was that

50
00:02:23,240 –> 00:02:26,160
Speaker 2: there were like norms that were foisted upon me when

51
00:02:26,200 –> 00:02:28,280
Speaker 2: my kids were younger, which by the way, it’s like

52
00:02:28,280 –> 00:02:31,320
Speaker 2: 20 years ago, which is just so mind-blowingly bananas. My

53
00:02:31,340 –> 00:02:35,000
Speaker 2: kids are 24 and 22 now. The whole idea that

54
00:02:35,220 –> 00:02:38,180
Speaker 2: you always needed to be in two to five places

55
00:02:38,240 –> 00:02:43,429
Speaker 2: at once based on various work, home commitments, not to

56
00:02:43,490 –> 00:02:46,310
Speaker 2: mention taking care of yourself, like self-care was just not

57
00:02:46,370 –> 00:02:50,320
Speaker 2: even a thing. So when I talked to people today

58
00:02:50,380 –> 00:02:53,600
Speaker 2: and they talk about conflicting priorities, like, you know, back

59
00:02:53,620 –> 00:02:54,720
Speaker 2: to work, for example.

60
00:02:54,800 –> 00:02:55,560
Speaker 4: And I’m like, really?

61
00:02:55,580 –> 00:02:59,799
Speaker 2: I’m empathetic to a high degree, but I think I

62
00:02:59,880 –> 00:03:04,079
Speaker 2: probably spent a big portion of my kids earlier years

63
00:03:04,139 –> 00:03:06,660
Speaker 2: feeling like I was never doing enough either at home

64
00:03:07,400 –> 00:03:10,340
Speaker 2: or at work until I don’t even remember who it

65
00:03:10,380 –> 00:03:12,660
Speaker 2: was had given me this idea.

66
00:03:12,680 –> 00:03:13,840
Speaker 4: There were a few different thoughts.

67
00:03:14,020 –> 00:03:17,380
Speaker 2: One was what’s right for right now. And those can

68
00:03:17,400 –> 00:03:21,200
Speaker 2: be very different things from what’s right for tomorrow or

69
00:03:21,260 –> 00:03:24,940
Speaker 2: what was right for yesterday. And it’s not a matter

70
00:03:25,500 –> 00:03:29,440
Speaker 2: of always being able to know what the right choice is,

71
00:03:29,490 –> 00:03:31,590
Speaker 2: but you have to kind of make these gut choices

72
00:03:31,610 –> 00:03:35,550
Speaker 2: in the moment. And the whole concept of work-life balance

73
00:03:36,190 –> 00:03:39,930
Speaker 2: is not really a thing. It’s more of a series

74
00:03:39,950 –> 00:03:42,250
Speaker 2: of choices and keeping.

75
00:03:41,950 –> 00:03:43,810
Speaker 4: Your North Star straight.

76
00:03:44,310 –> 00:03:47,500
Speaker 2: I don’t think I ever was able to to do

77
00:03:47,660 –> 00:03:54,900
Speaker 2: what our guest today has articulated, which is releasing the guilt.

78
00:03:54,920 –> 00:03:59,730
Speaker 2: When Sarah said that today, I was like, oh, I

79
00:03:59,810 –> 00:04:02,210
Speaker 2: wish somebody had said that to me 20 something years ago.

80
00:04:02,650 –> 00:04:06,670
Speaker 2: Just release the guilt. That was like a mental game

81
00:04:06,730 –> 00:04:09,030
Speaker 2: changer for me. And the kind of authenticity that she

82
00:04:09,070 –> 00:04:11,710
Speaker 2: was bringing to the conversation today made me want to

83
00:04:11,730 –> 00:04:13,770
Speaker 2: have a do-over. But I mean, how often do we

84
00:04:13,810 –> 00:04:14,410
Speaker 2: want that, Rach?

85
00:04:14,590 –> 00:04:16,529
Speaker 3: Well, you’re in for a real treat. We’re about to

86
00:04:16,570 –> 00:04:20,470
Speaker 3: bring on Sarah Travis, who is the president of Roundel.

87
00:04:21,070 –> 00:04:24,650
Speaker 3: If you don’t know what Roundel is, you actually do.

88
00:04:25,130 –> 00:04:29,410
Speaker 3: It’s Target’s retail media group that they call Roundel. And

89
00:04:29,710 –> 00:04:32,950
Speaker 3: Sarah is going to give her take on work-life balance

90
00:04:33,230 –> 00:04:37,490
Speaker 3: as a executive working mother and overall parent, as well

91
00:04:37,529 –> 00:04:40,630
Speaker 3: as what’s happening in the space of retail media. So

92
00:04:40,670 –> 00:04:42,130
Speaker 3: let’s bring Sarah onto the show.

93
00:04:43,690 –> 00:04:44,510
Speaker 4: Another Sarah.

94
00:04:44,910 –> 00:04:47,849
Speaker 2: Are we going into like another zone here? What’s going on?

95
00:04:47,870 –> 00:04:50,120
Speaker 2: I am so excited to have you, Sarah.

96
00:04:50,140 –> 00:04:51,400
Speaker 4: Thank you so much for joining us.

97
00:04:51,880 –> 00:04:54,240
Speaker 1: Well, thank you for having me. I’m thrilled to be here.

98
00:04:54,560 –> 00:04:58,720
Speaker 2: We have been eagerly awaiting this episode and I know

99
00:04:58,779 –> 00:05:02,570
Speaker 2: our audiences too. You’ve got such an interesting story yourself

100
00:05:02,630 –> 00:05:05,310
Speaker 2: as an individual, as well as what you’re doing at Roundel.

101
00:05:05,330 –> 00:05:07,670
Speaker 2: We really want to kind of get into the nitty

102
00:05:07,710 –> 00:05:08,630
Speaker 2: gritty of it, shall we?

103
00:05:08,810 –> 00:05:09,580
Speaker 1: We should do it.

104
00:05:09,589 –> 00:05:10,830
Speaker 4: Yeah, I’m excited. Let’s go.

105
00:05:10,850 –> 00:05:14,479
Speaker 2: All right. Well, first, let’s take a quick trip down

106
00:05:14,500 –> 00:05:17,460
Speaker 2: memory lane. So before you joined Roundel, you spent 13

107
00:05:17,460 –> 00:05:20,980
Speaker 2: years at Google, which is super impressive. What makes you

108
00:05:21,520 –> 00:05:25,560
Speaker 2: decide to take the leap from Google, which was transformative

109
00:05:25,600 –> 00:05:28,460
Speaker 2: in its own right, to Roundel, which is transformative in

110
00:05:28,520 –> 00:05:29,680
Speaker 2: its own right, but.

111
00:05:29,930 –> 00:05:31,950
Speaker 4: Very big switch. Very big switch.

112
00:05:32,050 –> 00:05:34,130
Speaker 2: Tell us about what went into your head as you

113
00:05:34,170 –> 00:05:34,909
Speaker 2: were considering that.

114
00:05:35,110 –> 00:05:37,540
Speaker 1: It is a big switch. Yeah. And it’s been an

115
00:05:37,920 –> 00:05:41,800
Speaker 1: amazing run over the past couple of years being at Rondell.

116
00:05:41,880 –> 00:05:44,640
Speaker 1: And I also had a really incredible run at Google,

117
00:05:44,660 –> 00:05:47,400
Speaker 1: like you said, 13 years. And when I reflect back

118
00:05:47,480 –> 00:05:50,270
Speaker 1: on that time, so I started back in 2007 as

119
00:05:50,290 –> 00:05:54,390
Speaker 1: an MBA intern and then joined Google full-time in 2008.

120
00:05:54,390 –> 00:05:56,750
Speaker 1: And when I think back, like 2007, 2008 doesn’t feel

121
00:05:56,770 –> 00:06:01,360
Speaker 1: that long ago, but in Google years, it is a

122
00:06:01,480 –> 00:06:05,200
Speaker 1: lifetime ago. So the company had a successful search engine, obviously,

123
00:06:05,320 –> 00:06:09,840
Speaker 1: but YouTube had just been acquired. DoubleClick had just been acquired.

124
00:06:10,260 –> 00:06:13,969
Speaker 1: Cloud wasn’t a thing. I was toting my BlackBerry everywhere

125
00:06:14,010 –> 00:06:16,570
Speaker 1: I went. And I often actually reflect on that now

126
00:06:16,610 –> 00:06:18,690
Speaker 1: that I’m a couple of years out on what an

127
00:06:18,710 –> 00:06:21,390
Speaker 1: incredible journey that was to be part of that growth

128
00:06:21,480 –> 00:06:23,480
Speaker 1: and to be part of that evolution. It was such

129
00:06:23,520 –> 00:06:26,760
Speaker 1: a gift from a career perspective. I learned so much

130
00:06:26,820 –> 00:06:30,200
Speaker 1: about how to manage through change, how to manage businesses

131
00:06:30,260 –> 00:06:33,920
Speaker 1: through various phases of growth. And when I think back

132
00:06:34,060 –> 00:06:37,360
Speaker 1: about what attracted me to the job, It was a

133
00:06:37,400 –> 00:06:39,620
Speaker 1: leap for me, but it wasn’t a huge leap because

134
00:06:39,660 –> 00:06:42,460
Speaker 1: I knew I could lean on my functional expertise, right?

135
00:06:42,580 –> 00:06:44,970
Speaker 1: I had been working in advertising for a long time.

136
00:06:45,550 –> 00:06:48,969
Speaker 1: My last job at Google was managing our large retail practice.

137
00:06:48,990 –> 00:06:51,390
Speaker 1: So I knew I could tap into that. But I

138
00:06:51,470 –> 00:06:54,390
Speaker 1: realized actually very quickly that the fact that I had

139
00:06:54,450 –> 00:06:57,270
Speaker 1: managed and had a number of different jobs at Google,

140
00:06:57,670 –> 00:07:00,830
Speaker 1: that I had led teams through various types of change,

141
00:07:01,500 –> 00:07:04,720
Speaker 1: that blew my functional expertise out of the water. And

142
00:07:04,800 –> 00:07:07,500
Speaker 1: side note, has been a major change in the way

143
00:07:07,560 –> 00:07:09,840
Speaker 1: that I have coached and developed talent over the past

144
00:07:09,860 –> 00:07:12,120
Speaker 1: couple of years, knowing how meaningful that was and my

145
00:07:12,180 –> 00:07:15,690
Speaker 1: ability to be successful in this job. So first and foremost,

146
00:07:15,750 –> 00:07:19,070
Speaker 1: I would say my functional expertise attracted me to the job,

147
00:07:19,130 –> 00:07:21,770
Speaker 1: but even more important than that, I would say Target.

148
00:07:22,350 –> 00:07:24,590
Speaker 1: Target is a brand, is a brand that nurtures love

149
00:07:24,630 –> 00:07:28,310
Speaker 1: and loyalty. I have been a long fan of the company.

150
00:07:28,920 –> 00:07:31,140
Speaker 1: Some of my proudest moments are when my friends and

151
00:07:31,200 –> 00:07:34,460
Speaker 1: family talk about experiences that they had at Target. And

152
00:07:34,480 –> 00:07:36,520
Speaker 1: then I have the visibility as a business leader, right?

153
00:07:36,540 –> 00:07:38,980
Speaker 1: Like I understood the culture. I understood how strong the

154
00:07:39,060 –> 00:07:41,900
Speaker 1: talent was. And then you add Rondell to the mix.

155
00:07:42,170 –> 00:07:44,450
Speaker 1: I got a lot of visibility in my last job

156
00:07:44,470 –> 00:07:47,370
Speaker 1: at Google in terms of where the retailers were in

157
00:07:47,410 –> 00:07:51,170
Speaker 1: their evolution around retail media. And I saw that Rondell

158
00:07:51,190 –> 00:07:53,450
Speaker 1: was advanced. I understood that it had the tech and

159
00:07:53,470 –> 00:07:56,990
Speaker 1: talent to be successful. And so… In a lot of ways,

160
00:07:57,050 –> 00:07:58,930
Speaker 1: it was like a career dream come true to be

161
00:07:58,970 –> 00:08:01,570
Speaker 1: able to tap into my functional expertise and a brand

162
00:08:01,590 –> 00:08:03,150
Speaker 1: that I love and to be able to take this

163
00:08:03,210 –> 00:08:05,420
Speaker 1: business into its next phase of growth.

164
00:08:06,360 –> 00:08:09,660
Speaker 2: I think it’s pretty extraordinary that you seem to be

165
00:08:09,800 –> 00:08:11,280
Speaker 2: in the right place at the right time on a

166
00:08:11,320 –> 00:08:13,520
Speaker 2: lot of those levers. I will say I’ve got two

167
00:08:13,580 –> 00:08:17,080
Speaker 2: kids that are Gen Z and I cannot believe the

168
00:08:17,220 –> 00:08:20,160
Speaker 2: retail love that they show to Target. My son was

169
00:08:20,180 –> 00:08:22,520
Speaker 2: home from college this weekend. He’s like, can I take

170
00:08:22,560 –> 00:08:22,940
Speaker 2: the car?

171
00:08:22,960 –> 00:08:24,850
Speaker 4: I’m like, where are you going? Figuring he’s like going

172
00:08:24,880 –> 00:08:26,690
Speaker 4: on a date. Go on a Target.

173
00:08:26,890 –> 00:08:29,090
Speaker 1: A date can be had at Target. Lots of people

174
00:08:29,110 –> 00:08:31,190
Speaker 1: have had dates at Target, myself included.

175
00:08:32,070 –> 00:08:33,090
Speaker 4: We will get back to that.

176
00:08:34,030 –> 00:08:37,150
Speaker 2: So my son and his girlfriend, one of their Hanukkah

177
00:08:37,170 –> 00:08:39,570
Speaker 2: gifts they gave to each other was they both went

178
00:08:39,610 –> 00:08:42,450
Speaker 2: to Target together. They split up for an hour and

179
00:08:42,650 –> 00:08:44,930
Speaker 2: they had a hundred bucks to spend to get gifts

180
00:08:45,050 –> 00:08:47,850
Speaker 2: for each other. And then they put them in bags

181
00:08:47,890 –> 00:08:49,790
Speaker 2: and they brought them home to my house and they

182
00:08:49,830 –> 00:08:52,740
Speaker 2: had a gift swap and explained every item that they

183
00:08:52,770 –> 00:08:53,429
Speaker 2: got for each other.

184
00:08:53,530 –> 00:08:55,760
Speaker 4: It was so freaking adorable.

185
00:08:55,780 –> 00:08:58,079
Speaker 1: Oh my gosh, what a good idea. Did they run

186
00:08:58,120 –> 00:09:00,340
Speaker 1: into each other at the store or they just stayed

187
00:09:00,380 –> 00:09:01,760
Speaker 1: on opposite sides of the store?

188
00:09:01,840 –> 00:09:04,020
Speaker 2: They did bump into each other, but they were very

189
00:09:04,080 –> 00:09:05,520
Speaker 2: clandestine about it.

190
00:09:05,580 –> 00:09:06,260
Speaker 1: Boy, about it.

191
00:09:06,320 –> 00:09:06,640
Speaker 5: Got it.

192
00:09:07,280 –> 00:09:07,940
Speaker 1: That’s so fun.

193
00:09:08,120 –> 00:09:09,660
Speaker 2: I had a different question for you, but can we

194
00:09:09,700 –> 00:09:11,260
Speaker 2: just pivot for a second and talk about your day

195
00:09:11,280 –> 00:09:11,820
Speaker 2: to Target?

196
00:09:11,940 –> 00:09:15,140
Speaker 1: Well, particularly during the pandemic, that’s where we would go, right?

197
00:09:15,160 –> 00:09:18,120
Speaker 1: We would spend a lot of time wandering the aisles

198
00:09:18,179 –> 00:09:21,610
Speaker 1: of Target and My daughters, I actually remember during that time,

199
00:09:21,990 –> 00:09:23,989
Speaker 1: my husband would go in the early days and he

200
00:09:24,010 –> 00:09:26,929
Speaker 1: would bring his phone and like show us the merchandise

201
00:09:26,990 –> 00:09:28,910
Speaker 1: from his phone. And my daughters would pick out what

202
00:09:28,950 –> 00:09:31,020
Speaker 1: they want. I mean, we have moments like that. My

203
00:09:31,040 –> 00:09:32,880
Speaker 1: husband and I will still go there for an hour

204
00:09:32,920 –> 00:09:35,000
Speaker 1: or two and just kind of wander around. So it’s

205
00:09:35,040 –> 00:09:35,980
Speaker 1: a very special place.

206
00:09:36,220 –> 00:09:39,400
Speaker 2: I befriended the woman who would load up my trunk

207
00:09:39,820 –> 00:09:40,720
Speaker 2: during pandemic.

208
00:09:40,840 –> 00:09:43,730
Speaker 4: One time I only ordered two Squishmallows. Anyway, back to

209
00:09:43,750 –> 00:09:44,070
Speaker 4: the show.

210
00:09:44,330 –> 00:09:44,710
Speaker 1: Oh my God.

211
00:09:45,840 –> 00:09:48,540
Speaker 2: My only question to you, more specifically tying to the

212
00:09:48,640 –> 00:09:52,990
Speaker 2: Google-Roundel connection, is the time that you joined Google and

213
00:09:53,000 –> 00:09:55,390
Speaker 2: saw the evolution, it’s almost like there’s three waves. There’s

214
00:09:55,450 –> 00:09:58,330
Speaker 2: the search wave. There’s that social wave, which came with

215
00:09:58,350 –> 00:10:01,260
Speaker 2: the combination of buying YouTube. and then there’s this commerce wave.

216
00:10:01,540 –> 00:10:06,420
Speaker 2: Was that a consideration as you started looking into something

217
00:10:06,700 –> 00:10:07,640
Speaker 2: new and revolutionary?

218
00:10:08,040 –> 00:10:10,319
Speaker 1: The truth is that there was a world where I

219
00:10:10,340 –> 00:10:13,420
Speaker 1: stayed at Google forever. I loved being there. I felt

220
00:10:13,500 –> 00:10:16,219
Speaker 1: fulfilled by the work. I felt challenged every day. I

221
00:10:16,520 –> 00:10:19,550
Speaker 1: loved the people that I was around. I am somebody

222
00:10:19,590 –> 00:10:23,220
Speaker 1: that loves to operate in change and to operate in

223
00:10:23,240 –> 00:10:27,300
Speaker 1: that environment. So while it wasn’t a conscious, like, I

224
00:10:27,380 –> 00:10:31,040
Speaker 1: must go down the commerce media route, the fact that

225
00:10:31,100 –> 00:10:33,500
Speaker 1: it is an aspect of our industry that is growing

226
00:10:33,590 –> 00:10:36,470
Speaker 1: so quickly and is so early in its development was

227
00:10:36,490 –> 00:10:40,260
Speaker 1: certainly attractive. But it wasn’t the first thing that pointed

228
00:10:40,320 –> 00:10:43,480
Speaker 1: me in that direction. But it has been a wild,

229
00:10:43,840 –> 00:10:46,199
Speaker 1: incredible ride over the past couple of years helping to

230
00:10:46,240 –> 00:10:48,400
Speaker 1: shape the industry. Because in a lot of ways, we

231
00:10:48,420 –> 00:10:52,360
Speaker 1: talk about we’re shaping Roundel’s business and Target’s position in

232
00:10:52,600 –> 00:10:55,470
Speaker 1: retail media. But all of us, everybody that is in

233
00:10:55,500 –> 00:10:57,910
Speaker 1: my position at a different retailer or is leading for

234
00:10:57,950 –> 00:11:00,750
Speaker 1: a technology company, we’re building this thing. And that is

235
00:11:00,809 –> 00:11:02,550
Speaker 1: one of the things that I think has brought me

236
00:11:02,590 –> 00:11:05,410
Speaker 1: the most energy and joy is working with people in

237
00:11:05,429 –> 00:11:08,429
Speaker 1: the community to bring a whole aspect of the industry

238
00:11:08,470 –> 00:11:10,270
Speaker 1: to life. Talking about that.

239
00:11:10,190 –> 00:11:14,620
Speaker 3: For a second, the community around retail media, commerce media,

240
00:11:15,200 –> 00:11:18,980
Speaker 3: in the industry trades and the closed doors, but in

241
00:11:19,000 –> 00:11:22,260
Speaker 3: the IAB or the ANA, there has been a lot

242
00:11:22,280 –> 00:11:25,839
Speaker 3: of discourse over the last two years of sort of

243
00:11:25,880 –> 00:11:27,370
Speaker 3: the lack of standardization.

244
00:11:27,380 –> 00:11:27,460
Speaker 2: Yep.

245
00:11:28,100 –> 00:11:32,000
Speaker 3: In retail media. And the desire from advertisers, actually, for

246
00:11:32,020 –> 00:11:34,730
Speaker 3: the retailers to come together and figure out how to

247
00:11:35,250 –> 00:11:38,309
Speaker 3: collaborate in some way so the whole industry can scale

248
00:11:38,330 –> 00:11:41,250
Speaker 3: together in terms of the way you buy, the way

249
00:11:41,290 –> 00:11:45,470
Speaker 3: you measure. And curious, what’s your perspective at Roundel in

250
00:11:45,510 –> 00:11:48,770
Speaker 3: terms of the collaboration across the industry, knowing at the

251
00:11:48,830 –> 00:11:50,590
Speaker 3: end of the day that your frenemies?

252
00:11:50,750 –> 00:11:52,790
Speaker 1: Yeah, I mean, it’s a great question. I’m glad you’re

253
00:11:52,890 –> 00:11:55,270
Speaker 1: asking it because it’s one of the most important topics

254
00:11:55,309 –> 00:11:59,199
Speaker 1: that we’re covering as an industry overall. When you hear

255
00:11:59,240 –> 00:12:02,640
Speaker 1: the word standardization, I think today we default to measurement

256
00:12:02,679 –> 00:12:05,700
Speaker 1: standardization when we hear that term. And I mean, it’s

257
00:12:05,780 –> 00:12:09,530
Speaker 1: absolutely the top challenge that brands are facing. And We

258
00:12:09,570 –> 00:12:12,730
Speaker 1: are definitely leaning in to solve that with our industry peers.

259
00:12:12,850 –> 00:12:16,230
Speaker 1: And IAB has been a big support in helping us

260
00:12:16,290 –> 00:12:20,480
Speaker 1: bring all of the right parties together, other retailers, brands,

261
00:12:20,670 –> 00:12:23,400
Speaker 1: tech companies. And we are leaning in to help solve

262
00:12:23,440 –> 00:12:27,960
Speaker 1: that challenge along with things like privacy, transparency. You know,

263
00:12:28,000 –> 00:12:29,960
Speaker 1: if I take a step back and I think about

264
00:12:30,100 –> 00:12:32,140
Speaker 1: the couple of decades now almost that I’ve been in

265
00:12:32,160 –> 00:12:35,200
Speaker 1: the industry, when you go back to when digital media

266
00:12:35,420 –> 00:12:38,920
Speaker 1: started to grow in popularity in There were organic ways

267
00:12:39,000 –> 00:12:43,780
Speaker 1: and formal ways that we reached better standardization on formats, metrics, channels.

268
00:12:44,179 –> 00:12:46,640
Speaker 1: And I think the same is happening in retail media.

269
00:12:46,660 –> 00:12:49,540
Speaker 1: It’s a natural evolution for us to be taking. And

270
00:12:49,900 –> 00:12:52,260
Speaker 1: we really do need to move to a place where

271
00:12:52,300 –> 00:12:55,760
Speaker 1: there’s a common set of standards within this industry as

272
00:12:55,780 –> 00:12:58,840
Speaker 1: the business matures. There’s no question about that. The one

273
00:12:58,880 –> 00:13:02,280
Speaker 1: little spin I’d put on it is that the standardization

274
00:13:02,340 –> 00:13:05,189
Speaker 1: is critical. We need to mature as a business. I

275
00:13:05,250 –> 00:13:08,220
Speaker 1: also think it’s important that we allow for flexibility to

276
00:13:08,250 –> 00:13:11,120
Speaker 1: allow retailers to be able to bring their unique offering

277
00:13:11,200 –> 00:13:14,120
Speaker 1: to life. The core of retail is a people-based business.

278
00:13:14,160 –> 00:13:17,020
Speaker 1: We talked about this, the special place where Target sits

279
00:13:17,059 –> 00:13:19,270
Speaker 1: in people’s hearts. And so we can’t lose the sight

280
00:13:19,390 –> 00:13:21,630
Speaker 1: of the fact that there needs to be some flexibility

281
00:13:21,890 –> 00:13:24,929
Speaker 1: layered on top of that standardization to let each retailer

282
00:13:24,970 –> 00:13:28,660
Speaker 1: kind of bring their own magic to life. So standardization

283
00:13:28,760 –> 00:13:31,199
Speaker 1: needs to be there without a doubt, but we don’t

284
00:13:31,240 –> 00:13:33,239
Speaker 1: want to move to a place where retail media is

285
00:13:33,260 –> 00:13:37,120
Speaker 1: at a sea of sameness or the entire offering is commoditized.

286
00:13:37,200 –> 00:13:39,140
Speaker 1: And so what we’re thinking about is making sure that

287
00:13:39,160 –> 00:13:42,350
Speaker 1: we’re leaning in to really set the right standardization, but

288
00:13:42,410 –> 00:13:45,370
Speaker 1: also think about what that unique offering is that we

289
00:13:45,390 –> 00:13:47,290
Speaker 1: can bring to the market for our brand partners.

290
00:13:48,230 –> 00:13:50,410
Speaker 3: The differentiator, right, at the end of the day is

291
00:13:50,490 –> 00:13:55,380
Speaker 3: the target omni-channel shopping experience, the target loyalty. That obviously

292
00:13:55,440 –> 00:13:59,420
Speaker 3: is something that another retailer doesn’t have. Curious, given like

293
00:13:59,880 –> 00:14:03,559
Speaker 3: your several years of experience in the industry going well

294
00:14:03,600 –> 00:14:06,780
Speaker 3: beyond retail media and your experience at Google, so much

295
00:14:06,850 –> 00:14:10,829
Speaker 3: of the future of retail media, it seems also involves offsite,

296
00:14:11,290 –> 00:14:15,420
Speaker 3: the offsite partners. and where you feel that’s heading in

297
00:14:15,440 –> 00:14:15,959
Speaker 3: terms of collaboration.

298
00:14:15,980 –> 00:14:20,320
Speaker 1: We have always been a retailer that leads with a

299
00:14:20,660 –> 00:14:24,200
Speaker 1: holistic off-channel, on-channel approach to the way that we think

300
00:14:24,260 –> 00:14:28,120
Speaker 1: about retail media. So if you look at Roundel’s offering,

301
00:14:28,180 –> 00:14:31,440
Speaker 1: and even going back three, four years ago, we have

302
00:14:31,820 –> 00:14:34,990
Speaker 1: built a product portfolio that allows us to reach a

303
00:14:35,000 –> 00:14:37,970
Speaker 1: guest wherever they are in their journey. So we, from

304
00:14:38,010 –> 00:14:42,260
Speaker 1: a social offering perspective, deep partnerships, We have a strong

305
00:14:42,320 –> 00:14:45,680
Speaker 1: programmatic offering with our programmatic by Roundel product, which is

306
00:14:46,000 –> 00:14:49,460
Speaker 1: an offering that is a curated approach to programmatic. So

307
00:14:49,500 –> 00:14:51,730
Speaker 1: we’ll continue to, and I think the industry, a lot

308
00:14:51,750 –> 00:14:54,990
Speaker 1: of the industry started very much on property. We’ve got

309
00:14:55,020 –> 00:14:57,550
Speaker 1: to get the ad infrastructure in place on our website

310
00:14:57,590 –> 00:15:00,670
Speaker 1: and app, and now we’re moving up funnel. Roundel’s in

311
00:15:00,730 –> 00:15:03,070
Speaker 1: a great place in that we’ve always thought about it

312
00:15:03,110 –> 00:15:04,990
Speaker 1: that way. I think when we think about where it

313
00:15:05,050 –> 00:15:08,950
Speaker 1: goes from here, I almost think about, you asked specifically

314
00:15:09,010 –> 00:15:12,690
Speaker 1: about off-channel, I think about what are those other big

315
00:15:12,730 –> 00:15:15,550
Speaker 1: growing channels where retail media can have a big impact.

316
00:15:15,770 –> 00:15:19,100
Speaker 1: CTV is absolutely one that comes to mind from a

317
00:15:19,120 –> 00:15:22,480
Speaker 1: digital perspective off property. The other thing that we’re thinking

318
00:15:22,520 –> 00:15:25,860
Speaker 1: a lot about is is how you move downstream and

319
00:15:26,260 –> 00:15:29,130
Speaker 1: into stores, right? And the experience that that looks like

320
00:15:29,350 –> 00:15:31,670
Speaker 1: for guests, the opportunity to reach guests when they’re in

321
00:15:31,710 –> 00:15:34,750
Speaker 1: that moment of purchase or discovery as they’re roaming the

322
00:15:34,770 –> 00:15:37,970
Speaker 1: aisles within the target environment. When I’m thinking about expansion

323
00:15:37,990 –> 00:15:40,330
Speaker 1: beyond the obvious pieces of retail media, those are the

324
00:15:40,370 –> 00:15:42,840
Speaker 1: two places that we’re spending a lot of time thinking about.

325
00:15:42,860 –> 00:15:45,280
Speaker 4: Totally makes a lot of sense.

326
00:15:45,760 –> 00:15:49,120
Speaker 2: So pivoting to recognizing a bit of the non-existent elephant

327
00:15:49,140 –> 00:15:53,530
Speaker 2: in the room, but you’re passionate about Elevating women in technology,

328
00:15:53,550 –> 00:15:56,330
Speaker 2: I say it’s an elephant, is just because there are

329
00:15:56,370 –> 00:15:58,490
Speaker 2: three people on this podcast and we all happen to

330
00:15:58,510 –> 00:16:01,170
Speaker 2: be female. Do you think this is a big deal

331
00:16:01,210 –> 00:16:04,290
Speaker 2: anymore in retail media? I mean, both Rachel and I

332
00:16:04,330 –> 00:16:07,790
Speaker 2: come from the advertising, the core advertising kind of world,

333
00:16:07,850 –> 00:16:10,390
Speaker 2: and we saw massive change over the course of our

334
00:16:10,450 –> 00:16:15,190
Speaker 2: careers in terms of advancements in equity and quality and

335
00:16:15,210 –> 00:16:18,240
Speaker 2: diversity of all shapes and sizes. Rachel and I will

336
00:16:18,250 –> 00:16:20,060
Speaker 2: tell you, when we first got into the commerce space

337
00:16:20,100 –> 00:16:22,440
Speaker 2: a few years ago, it was like a whole new world.

338
00:16:23,120 –> 00:16:25,600
Speaker 2: But a lot has changed over the past few years.

339
00:16:25,620 –> 00:16:27,470
Speaker 2: And I’m curious, now that you’ve been here for a

340
00:16:27,510 –> 00:16:31,030
Speaker 2: couple of years, are you seeing more diversity in roles?

341
00:16:31,070 –> 00:16:31,730
Speaker 4: Not just gender.

342
00:16:31,750 –> 00:16:33,630
Speaker 2: I’m just picking on gender because we just all happen

343
00:16:33,650 –> 00:16:35,900
Speaker 2: to be female. But what do you think needs to

344
00:16:35,960 –> 00:16:37,360
Speaker 2: change in the industry, if anything at all?

345
00:16:37,650 –> 00:16:40,150
Speaker 1: So you mentioned that we’ve made progress, and I agree

346
00:16:40,190 –> 00:16:42,650
Speaker 1: that we’ve made progress, but the fact that we’ve made

347
00:16:42,770 –> 00:16:46,600
Speaker 1: progress is no reason to stop moving forward. You talk

348
00:16:46,640 –> 00:16:49,900
Speaker 1: about women as being a critical element of diversity. For

349
00:16:49,920 –> 00:16:52,340
Speaker 1: a minute, I’ll take that up one more level and

350
00:16:52,380 –> 00:16:55,780
Speaker 1: then speak specifically about how I think about women in leadership.

351
00:16:55,840 –> 00:16:57,479
Speaker 2: Wait, are you going to go to just women named

352
00:16:57,540 –> 00:16:59,260
Speaker 2: Sarah because there are just not enough of us?

353
00:17:00,800 –> 00:17:02,680
Speaker 1: Well, I probably could. There are a lot of us.

354
00:17:03,060 –> 00:17:05,379
Speaker 1: And then we can just go just Sarahs with Hs.

355
00:17:05,480 –> 00:17:08,530
Speaker 1: We’ll be the next level down. We all know that

356
00:17:08,570 –> 00:17:11,949
Speaker 1: having diverse voices at the table is how you deliver

357
00:17:11,990 –> 00:17:14,820
Speaker 1: the best business results for a business. And one of

358
00:17:14,859 –> 00:17:17,300
Speaker 1: the things that brings me the most joy as a

359
00:17:17,359 –> 00:17:21,359
Speaker 1: leader is seeing what happens when you do that. The

360
00:17:21,400 –> 00:17:23,820
Speaker 1: most obvious places that you would look is to make

361
00:17:23,900 –> 00:17:26,790
Speaker 1: sure that you’ve got racial diversity, that you’ve got gender

362
00:17:26,830 –> 00:17:32,390
Speaker 1: diversity on that team. But I think work styles, life experiences…

363
00:17:32,430 –> 00:17:36,030
Speaker 1: bringing people together from diverse backgrounds. It’s how you make

364
00:17:36,090 –> 00:17:39,050
Speaker 1: business run and deliver results. And it’s also how you

365
00:17:39,070 –> 00:17:42,670
Speaker 1: bring happiness and joy into the workplace. So it’s such

366
00:17:42,730 –> 00:17:46,960
Speaker 1: a critical element of any leadership role. I think when

367
00:17:46,980 –> 00:17:50,160
Speaker 1: it comes to women in leadership roles, I can’t speak

368
00:17:50,200 –> 00:17:53,179
Speaker 1: for the industry overall. I can speak for Target and

369
00:17:53,200 –> 00:17:57,689
Speaker 1: I can speak to my own experience. Target is an

370
00:17:57,730 –> 00:18:00,010
Speaker 1: organization that I didn’t even realize when I came in,

371
00:18:00,390 –> 00:18:03,679
Speaker 1: how committed Target is to having female representation and leadership.

372
00:18:04,100 –> 00:18:08,320
Speaker 1: Over half of our managers are female, 47% of our

373
00:18:08,480 –> 00:18:11,879
Speaker 1: officer community. So that’s our most senior leaders, VP plus

374
00:18:12,080 –> 00:18:15,270
Speaker 1: are women. And for the first time ever, actually, if

375
00:18:15,290 –> 00:18:18,030
Speaker 1: you can believe it, I am working for a female leader.

376
00:18:18,350 –> 00:18:20,370
Speaker 1: When I moved to Target was the first time ever

377
00:18:20,390 –> 00:18:22,750
Speaker 1: that I’ve worked for a female leader. You don’t even

378
00:18:22,830 –> 00:18:27,170
Speaker 1: realize I’m pretty far in my career. And until that happened,

379
00:18:27,250 –> 00:18:30,050
Speaker 1: I didn’t realize how much it mattered to work for

380
00:18:30,170 –> 00:18:33,310
Speaker 1: and be around somebody that looks like me. And my

381
00:18:33,350 –> 00:18:36,350
Speaker 1: guard immediately went down. I feel like I bring more

382
00:18:36,390 –> 00:18:38,470
Speaker 1: of my whole self to work. So that made a

383
00:18:38,550 –> 00:18:41,190
Speaker 1: meaningful difference in how I lead and I think about

384
00:18:41,250 –> 00:18:43,970
Speaker 1: my role. And I think about when you’re looking to

385
00:18:44,010 –> 00:18:47,649
Speaker 1: drive change, we talk a lot about the formal stuff

386
00:18:48,150 –> 00:18:50,230
Speaker 1: that you need to put in place. And I think

387
00:18:50,380 –> 00:18:54,120
Speaker 1: any business leader who’s doing this right knows that you

388
00:18:54,160 –> 00:18:58,040
Speaker 1: need to manage the your efforts around diversity, equity, and inclusion,

389
00:18:58,080 –> 00:19:00,980
Speaker 1: like you manage any business strategy, right? You need to

390
00:19:01,020 –> 00:19:03,700
Speaker 1: set goals. You need to build a strategy. You need

391
00:19:03,720 –> 00:19:05,889
Speaker 1: to hold yourself and your team accountable. You got to

392
00:19:05,930 –> 00:19:07,750
Speaker 1: have it as part of your annual plan. You need

393
00:19:07,770 –> 00:19:10,689
Speaker 1: to have the right routines and trainings in place. I

394
00:19:10,730 –> 00:19:13,330
Speaker 1: think it’s just as important to have the informal stuff

395
00:19:13,710 –> 00:19:17,040
Speaker 1: nailed for folks. And so for me, it’s about what

396
00:19:17,100 –> 00:19:20,560
Speaker 1: happens in the small moments. And particularly for women, I think,

397
00:19:20,920 –> 00:19:24,090
Speaker 1: especially for women that are entering that next phase of life,

398
00:19:24,150 –> 00:19:26,780
Speaker 1: they’re entering motherhood, you need to hold hands with them

399
00:19:27,130 –> 00:19:30,560
Speaker 1: to help them recognize what that next phase will look like.

400
00:19:31,100 –> 00:19:33,359
Speaker 1: When I reflect on my own experience, I had a

401
00:19:33,380 –> 00:19:35,240
Speaker 1: couple of women say the right things to me in

402
00:19:35,280 –> 00:19:37,639
Speaker 1: the right moments that made all the difference in my

403
00:19:37,700 –> 00:19:42,070
Speaker 1: ability to be where I am. Maybe just two quick examples.

404
00:19:42,490 –> 00:19:46,030
Speaker 1: The first was from very early in my career at Google.

405
00:19:46,290 –> 00:19:48,670
Speaker 1: I have two daughters, they’re 10 and 13. And so

406
00:19:48,710 –> 00:19:53,160
Speaker 1: I was pregnant with my first daughter. And Claire Hughes Johnson,

407
00:19:53,200 –> 00:19:56,080
Speaker 1: who was a leader at Google at the time, would

408
00:19:56,119 –> 00:19:58,359
Speaker 1: call women into her office and have a quick session

409
00:19:58,380 –> 00:20:01,100
Speaker 1: before they went on their first maternity leave. And I

410
00:20:01,140 –> 00:20:04,500
Speaker 1: remember she said to me, Sarah, balance doesn’t happen in

411
00:20:04,540 –> 00:20:06,520
Speaker 1: a day or in a week. There are going to

412
00:20:06,540 –> 00:20:08,730
Speaker 1: be days you give more to your family. There are

413
00:20:08,750 –> 00:20:10,750
Speaker 1: going to be days that you give more to your job.

414
00:20:11,150 –> 00:20:14,070
Speaker 1: Balance happens over time. And you got to release the

415
00:20:14,090 –> 00:20:16,520
Speaker 1: guilt and know that balance happens over time. And that

416
00:20:16,880 –> 00:20:18,619
Speaker 1: honestly has been in the back of my head my

417
00:20:18,660 –> 00:20:21,619
Speaker 1: whole career. And then I had one other moment. And

418
00:20:21,640 –> 00:20:24,040
Speaker 1: this was when I was just starting to move into

419
00:20:24,300 –> 00:20:26,680
Speaker 1: or consider moving into a more senior leadership role. I

420
00:20:26,680 –> 00:20:29,859
Speaker 1: had two daughters at the time. And I had an

421
00:20:29,940 –> 00:20:33,070
Speaker 1: executive coach who I was working with at Google. And

422
00:20:33,090 –> 00:20:35,250
Speaker 1: there was a big job that opened up. And I

423
00:20:35,290 –> 00:20:37,370
Speaker 1: was thinking about going for it. And I said to her,

424
00:20:37,910 –> 00:20:39,320
Speaker 1: I said, I don’t know if I can do this. Like,

425
00:20:39,359 –> 00:20:40,959
Speaker 1: I don’t know if I can take on a bigger job.

426
00:20:41,420 –> 00:20:42,979
Speaker 1: I can’t take on any more. I already have so

427
00:20:43,000 –> 00:20:45,470
Speaker 1: much going on. She said, don’t stop. Don’t do that.

428
00:20:45,710 –> 00:20:48,790
Speaker 1: Women do this. They think a bigger job means more work.

429
00:20:48,910 –> 00:20:52,270
Speaker 1: It just means different work. And that little statement that

430
00:20:52,330 –> 00:20:54,369
Speaker 1: she made to me, had she not made that, I

431
00:20:54,410 –> 00:20:57,189
Speaker 1: wouldn’t be where I am today. And so again, it’s

432
00:20:57,250 –> 00:21:00,199
Speaker 1: important to have the formal stuff in place, but the

433
00:21:00,300 –> 00:21:04,659
Speaker 1: informal mentorship, reiterating those words of wisdom, those lessons that

434
00:21:04,680 –> 00:21:06,760
Speaker 1: you’ve learned throughout your career, I think are just as

435
00:21:06,820 –> 00:21:10,260
Speaker 1: important when you’re thinking about helping to elevate women in leadership.

436
00:21:10,660 –> 00:21:14,570
Speaker 3: I love those moments. So powerful. Especially, I just love

437
00:21:14,590 –> 00:21:17,230
Speaker 3: that Claire was doing that with her time for all

438
00:21:17,270 –> 00:21:19,880
Speaker 3: these women within Google. Curious how you’re going to answer

439
00:21:19,940 –> 00:21:22,990
Speaker 3: our famous last question, which is, what’s the bravest thing

440
00:21:23,010 –> 00:21:23,590
Speaker 3: you’ve ever done?

441
00:21:24,109 –> 00:21:26,890
Speaker 1: You guys could ask me any question. And the question

442
00:21:26,910 –> 00:21:29,149
Speaker 1: that will give me the most anxiety is one where

443
00:21:29,170 –> 00:21:32,550
Speaker 1: you force me to pin down one thing. Don’t ever

444
00:21:32,670 –> 00:21:35,360
Speaker 1: ask me who my hero is on stage or even

445
00:21:35,410 –> 00:21:38,660
Speaker 1: what my favorite movie is. I can’t. Something about my personality.

446
00:21:38,700 –> 00:21:40,780
Speaker 1: These questions give me a lot of anxiety. But I’m

447
00:21:40,800 –> 00:21:43,979
Speaker 1: going to answer your question. I will start by saying,

448
00:21:44,220 –> 00:21:46,320
Speaker 1: I think I need to tap into bravery every single

449
00:21:46,359 –> 00:21:49,290
Speaker 1: day in my job. Every single time I need to

450
00:21:49,330 –> 00:21:51,580
Speaker 1: get on stage in front of a big audience, I

451
00:21:51,840 –> 00:21:54,880
Speaker 1: need to be brave. I have conversations every week where

452
00:21:54,920 –> 00:21:56,940
Speaker 1: I need to take a risk or have a difficult

453
00:21:57,000 –> 00:21:59,780
Speaker 1: conversation with somebody. If I have to go to a

454
00:22:00,420 –> 00:22:03,980
Speaker 1: cocktail party by myself, I feel like I need to

455
00:22:04,030 –> 00:22:06,530
Speaker 1: be brave, right? And so there are all of these

456
00:22:06,590 –> 00:22:08,369
Speaker 1: moments that happen in my career where I need to

457
00:22:08,410 –> 00:22:11,610
Speaker 1: push myself out of my comfort zone. If I were

458
00:22:11,630 –> 00:22:14,890
Speaker 1: to point to, though, I think one situation and one

459
00:22:15,030 –> 00:22:18,190
Speaker 1: story that I think I showed bravery and it made

460
00:22:18,210 –> 00:22:21,899
Speaker 1: the most meaningful impact on my career, it would be

461
00:22:21,940 –> 00:22:26,320
Speaker 1: going back to when I was in business school. So

462
00:22:26,420 –> 00:22:29,300
Speaker 1: I was in business school at Berkeley. And obviously, in

463
00:22:29,359 –> 00:22:31,920
Speaker 1: any MBA program, you do an internship in between your

464
00:22:31,960 –> 00:22:36,560
Speaker 1: two years. And so during my first year, everybody, you know,

465
00:22:36,580 –> 00:22:38,420
Speaker 1: you go through the scramble, all the students are trying

466
00:22:38,440 –> 00:22:42,159
Speaker 1: to get interviews at various companies. Berkeley had a system

467
00:22:42,180 –> 00:22:44,780
Speaker 1: in place where they would give you a thousand points

468
00:22:45,540 –> 00:22:48,399
Speaker 1: to be able to bid on interviews. And so if

469
00:22:48,440 –> 00:22:50,719
Speaker 1: you didn’t think your merits alone were going to get

470
00:22:50,760 –> 00:22:53,090
Speaker 1: you an interview with the company, you could bid these

471
00:22:53,180 –> 00:22:56,230
Speaker 1: points to try to win an interview. Most students would

472
00:22:56,250 –> 00:22:57,870
Speaker 1: put 250 here, 250 there. I really wanted the internship

473
00:22:57,890 –> 00:23:03,550
Speaker 1: at Google. I wanted it really bad, not just because

474
00:23:03,590 –> 00:23:05,310
Speaker 1: of the company, but because the role, it was like

475
00:23:05,330 –> 00:23:07,649
Speaker 1: a general management role that I thought could be a

476
00:23:07,670 –> 00:23:10,160
Speaker 1: really good fit for me. And so I put all

477
00:23:10,280 –> 00:23:13,980
Speaker 1: thousand points on the interview just to, I knew it

478
00:23:14,000 –> 00:23:15,580
Speaker 1: would buy it. Like I knew if I gave all

479
00:23:15,619 –> 00:23:17,420
Speaker 1: a thousand, they would, they would have to interview me.

480
00:23:17,460 –> 00:23:20,160
Speaker 1: So I did all the points. I got the interview

481
00:23:20,830 –> 00:23:23,370
Speaker 1: and I did not interview well.

482
00:23:24,040 –> 00:23:24,400
Speaker 2: At all.

483
00:23:24,540 –> 00:23:26,080
Speaker 1: Like I walked out and you kind of, you know,

484
00:23:26,100 –> 00:23:28,439
Speaker 1: you kind of know that you don’t, you didn’t do

485
00:23:28,480 –> 00:23:31,980
Speaker 1: a great job. I walked out and I didn’t interview great.

486
00:23:32,060 –> 00:23:35,290
Speaker 1: A few days later, got the call, didn’t get the internship.

487
00:23:36,090 –> 00:23:39,889
Speaker 1: And so I went back, had a conversation with my

488
00:23:39,930 –> 00:23:43,129
Speaker 1: husband and thought, Hey, like, what’s it going to hurt

489
00:23:43,150 –> 00:23:46,270
Speaker 1: to be brave and bold in this moment and call

490
00:23:46,310 –> 00:23:49,650
Speaker 1: them and ask to try again. And so I called

491
00:23:49,670 –> 00:23:51,970
Speaker 1: them and I said, look, please give me another shot.

492
00:23:52,070 –> 00:23:55,070
Speaker 1: I really want this opportunity. I think I’m a great fit.

493
00:23:55,609 –> 00:23:58,440
Speaker 1: Can I interview again? And they gave me a whole

494
00:23:58,480 –> 00:24:01,980
Speaker 1: new slate of interviews. Fresh start, went in, took a

495
00:24:02,020 –> 00:24:04,880
Speaker 1: different approach, decided not to be the big, fancy schmancy

496
00:24:04,980 –> 00:24:06,659
Speaker 1: MBA student that I thought I was supposed to be.

497
00:24:06,720 –> 00:24:10,180
Speaker 1: Just went in. I was myself, interviewed differently and got

498
00:24:10,200 –> 00:24:13,650
Speaker 1: the job. And obviously, like, had I not taken that moment,

499
00:24:13,750 –> 00:24:16,430
Speaker 1: if I had not bid all thousand points on that interview,

500
00:24:16,630 –> 00:24:19,030
Speaker 1: if I had not called back, I mean, I have

501
00:24:19,170 –> 00:24:21,910
Speaker 1: absolutely no clue where I would be today. And that’s

502
00:24:21,930 –> 00:24:24,220
Speaker 1: been a lesson for me. Like speak up for yourself

503
00:24:24,540 –> 00:24:27,240
Speaker 1: in those moments, like know when you’re ready. And I’ve

504
00:24:27,280 –> 00:24:29,359
Speaker 1: had to tap into that energy a number of times

505
00:24:29,380 –> 00:24:31,520
Speaker 1: throughout the last several years. So I would say that

506
00:24:31,560 –> 00:24:32,760
Speaker 1: would be the one thing I would point to.

507
00:24:33,240 –> 00:24:37,020
Speaker 3: And persistence, right? You weren’t willing to give up. Something

508
00:24:37,080 –> 00:24:39,660
Speaker 3: tells me that even if you didn’t land that job,

509
00:24:39,700 –> 00:24:41,720
Speaker 3: you’d still be in the seat that you are in today.

510
00:24:41,880 –> 00:24:43,630
Speaker 3: It just would have been a different path to get there.

511
00:24:43,930 –> 00:24:44,990
Speaker 1: Thank you for saying that.

512
00:24:45,270 –> 00:24:49,190
Speaker 3: Well, Sarah T, we’re so appreciative of your time. Obviously,

513
00:24:49,230 –> 00:24:52,179
Speaker 3: Roundel is one of the biggest players in the ecosystem

514
00:24:52,240 –> 00:24:55,100
Speaker 3: when it comes to retail media. Sarah and I both

515
00:24:55,160 –> 00:24:58,540
Speaker 3: are loyal Target shoppers, amongst other places, because this is

516
00:24:58,580 –> 00:25:02,050
Speaker 3: an agnostic podcast. But Target has always had a soft place.

517
00:25:01,869 –> 00:25:02,370
Speaker 1: In my heart.

518
00:25:02,410 –> 00:25:04,010
Speaker 3: In my family, we call it Target.

519
00:25:04,070 –> 00:25:05,750
Speaker 1: Yes, as you should, as you should.

520
00:25:05,990 –> 00:25:06,389
Speaker 5: I love it.

521
00:25:06,570 –> 00:25:09,930
Speaker 3: And thank you. And everyone, please follow Sarah on LinkedIn.

522
00:25:10,430 –> 00:25:12,970
Speaker 3: See what’s going on at Roundel. I’m sure you will

523
00:25:13,020 –> 00:25:15,020
Speaker 3: find her at the latest big conference.

524
00:25:15,240 –> 00:25:17,260
Speaker 1: Yes, yes. Thank you so much for the time.

525
00:25:19,000 –> 00:25:22,380
Speaker 3: If you enjoyed this episode and you want to explore

526
00:25:22,400 –> 00:25:26,100
Speaker 3: other areas of retail media, You can go listen to

527
00:25:26,140 –> 00:25:29,460
Speaker 3: a recent episode where we had analyst Andrew Lipsman onto

528
00:25:29,510 –> 00:25:32,449
Speaker 3: the show who’s dedicating his career to this space at

529
00:25:32,490 –> 00:25:36,090
Speaker 3: this moment in time. You can also go check out Petco,

530
00:25:36,450 –> 00:25:38,590
Speaker 3: hear what they’re doing. You can go check out our

531
00:25:38,630 –> 00:25:42,030
Speaker 3: recent episode with Albertsons. You can go into the archives

532
00:25:42,070 –> 00:25:45,690
Speaker 3: and listen to folks from Walmart Connect, GoPuff, Best Buy,

533
00:25:45,750 –> 00:25:48,929
Speaker 3: and more. If you’re enjoying what you’re hearing, tell a friend,

534
00:25:48,990 –> 00:25:52,230
Speaker 3: write a review, share it on LinkedIn, and thanks for listening.

535
00:26:11,700 –> 00:26:15,680
Speaker 5: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman

536
00:26:15,700 –> 00:26:18,470
Speaker 5: and the host of Touch of Truth, a new podcast

537
00:26:18,530 –> 00:26:21,970
Speaker 5: launching on the Adweek Podcast Network. My dad gave me

538
00:26:22,010 –> 00:26:25,689
Speaker 5: this incredibly smart piece of advice. Meet everyone once. As

539
00:26:25,730 –> 00:26:28,050
Speaker 5: a result, I’ve met some of the most fascinating and

540
00:26:28,109 –> 00:26:31,210
Speaker 5: inspiring people on the planet. Now on Touch of Truth,

541
00:26:31,430 –> 00:26:34,699
Speaker 5: we’re coming centre stage and sharing the mic to experience

542
00:26:34,740 –> 00:26:37,600
Speaker 5: stories of truth, insights and visions for the future that

543
00:26:37,619 –> 00:26:40,090
Speaker 5: will challenge your way of thinking. Touch of Truth is

544
00:26:40,150 –> 00:26:43,669
Speaker 5: available wherever you listen to podcasts. New episodes come out

545
00:26:43,869 –> 00:26:45,940
Speaker 5: every Tuesday. I do hope to see you there.