In this episode, Dave talks about what finally changed in his Facebook Ad Performance after years of frustration and dull performance. He explains what specifically flipped the switch in his thinking, why winning Amazon products don’t necessarily translate to Facebook Ads, and what kind of products do work. Dave also lists out a few tips that he’s picked up over the years, including what to optimize for, how long to test, and more.

Timestamps

• 00:00 – Why Dave struggled to make Facebook Ads work
• 02:46 – Why Google and Amazon Ads don’t translate on Facebook
• 05:40 – The #1 Revelation
• 06:40 – What products work better on Facebook and TikTok
• 09:31 – Why Facebook Targeting is More Algorithm-Driven
• 13:13 – Ad Fatigue
• 14:50 – AI Image Ads vs AI Video Ads
• 17:15 – Iterating on Winning Ads vs. Starting Over
• 21:07 – Optimize for Conversions, Not Clicks
• 22:34 – How long to test ads and what daily budget to use
• 23:03 – Why you should not send Facebook traffic directly to Amazon
• 24:28 – Why busier landing pages often convert better
• 26:22 – The Exchange Life example and the power of visual overload
• 27:17 – Final takeaway – build for the channel, not the catalog

Resources

• Quiet Light Brokerage
• The Exitpreneur
• Jungle Scout

As always, if you have any questions or anything that you need help with, leave a comment down below if you’re interested.

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Thanks for listening!

Until next time, happy selling!