The Andrew Faris Podcast

Hosted ByAndrew Faris

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.

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The Andrew Faris Podcast | You Should Be Spending Ad Dollars On Existing Customers. Here’s Why (And How).

August 24, 2026 The Andrew Faris Podcast 00:26:26
The Andrew Faris Podcast
The Andrew Faris Podcast
The Andrew Faris Podcast | You Should Be Spending Ad Dollars On Existing Customers. Here's Why (And How).
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00:00 Intro: Understanding Returning Customer Ad Spend03:29 Why Retention Ad Spend Can Drive Incremental Revenue08:17 Which Brands Should Spend on Retention?10:36 Product Releases & Retention Advertising13:08 How to Measure Returning Customer Spend14:14 Combining New & Existing Customer Spend16:27 Which Brands Should NOT Spend on Retention?19:13 How to Define Retention Audiences in Meta21:40 Measuring Incrementality & Conversion Lift24:20 Final Thoughts & Key Takeaways

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