Hosted BySteve Chou

A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

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My Wife Quit Her Job Podcast | 648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)

July 23, 2026

Episode 648

41:58

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 648: Most Sellers Launch Their Products Wrong (Here's the Better Way)

00:00 / 41:58

In this episode, Toni and I get into why so many people launch an e-commerce product completely backwards, building the whole thing first and then going “okay, now where are the customers?” We talk about how brutal Meta ad costs have gotten and share this inspiring story of someone who did a seven-figure launch without spending a dime on ads, just by building a community for a year before she ever mentioned her product.

Enjoy the episode!