On today’s episode, we welcome Laura Geller, Founder of Laura Geller Beauty — a brand built around a customer the beauty industry spent years overlooking.
Long before inclusivity became a marketing buzzword, Laura was focused on a simple idea: makeup should work for real women living real lives. What started with her career as a makeup artist backstage on Broadway and working with celebrities evolved into a beauty brand that has helped redefine how women over 40 think about makeup, confidence, and aging.
In this episode, Laura shares how she built a category-defining beauty brand by listening to consumers instead of chasing trends, why the beauty industry ignored mature women for so long, and what it takes to stay relevant through decades of change. We also discuss the evolution of beauty marketing, the power of serving an underserved customer, and why some of the biggest opportunities in business come from seeing value where everyone else is looking past it. This is a conversation about entrepreneurship, resilience, brand-building, and the importance of knowing exactly who you’re serving.
This is a must listen. You can find the interview here or anywhere you listen to podcasts 🎧.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Laura Geller and Laura Geller Beauty:
https://www.laurageller.com
https://www.instagram.com/lauragellerbeauty/
https://www.instagram.com/laurageller/
https://www.linkedin.com/company/laura-geller-beauty/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/861