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Speaker 1: When there is an amazing product that’s been trusted for generations,

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Speaker 1: the idea of bringing it into a new generation, making

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Speaker 1: sure that the brand is as relevant and as productive

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Speaker 1: today as it always has been, is such a unique.

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Speaker 2: Challenge and one that I just really, really love. It’s

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Speaker 2: like a startup. You have to run.

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Speaker 1: You have to be able to run. You have to

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Speaker 1: be able to pivot. You can’t be precious. You can’t

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Speaker 1: get stuck on perfection. But I’m going to put in

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Speaker 1: the work. I’m going to try to help people. I’m

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Speaker 1: going to try to find solutions to problems. And if

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Speaker 1: I do all of that, I just have faith that

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Speaker 1: good things will come out of it.

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Speaker 3: Welcome to today’s episode of Free of Commerce. I’m Sarah Hofstadter.

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Speaker 4: And I’m Rachel Tippegraff. And this is a show that

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Speaker 4: talks about what’s relevant in commerce for the world’s biggest brands. Sarah,

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Speaker 4: I think I already know the answer to this question,

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Speaker 4: but would you consider yourself a perfectionist?

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Speaker 5: Do I consider myself a perfectionist or do others consider

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Speaker 5: me a perfectionist?

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Speaker 4: Do you honestly think the answer differs?

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Speaker 3: It absolutely does, depending on the people.

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Speaker 2: Okay.

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Speaker 5: So my husband will say that I am absolutely not

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Speaker 5: a perfectionist. He says I’m an 80 percenter. Like 80

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Speaker 5: percent is good enough.

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Speaker 2: Yeah.

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Speaker 5: And I tend to agree, like if it’s 80% of

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Speaker 5: the way there, like you can work around the edges

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Speaker 5: and people at work have always said that I’m a

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Speaker 5: crazy ass perfectionist, like that I’ll find the thing that

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Speaker 5: drives people, you know, wow, how did she find that thing?

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Speaker 5: And so I don’t know what I think I am

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Speaker 5: because at home I’m not seen as a perfectionist, but

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Speaker 5: at work I am seen as a perfectionist.

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Speaker 3: So what did you think I am? Do you think

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Speaker 3: I’m a perfectionist?

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Speaker 4: I think in relation to other people, I would consider

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Speaker 4: a perfectionist. I actually don’t consider you perfectionist. I think

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Speaker 4: the reason why you and I work so well together

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Speaker 4: is because we actually both do embody the 80% rule.

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Speaker 4: To be as prolific as we are, you cannot be

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Speaker 4: a perfectionist.

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Speaker 3: I think if I was a perfectionist, this podcast would

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Speaker 3: be pretty boring.

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Speaker 4: Also, we would have to wash our hair and publish video.

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Speaker 1: Yeah.

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Speaker 5: No, like we let the warts show. And I think

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Speaker 5: that that’s a big part of being real. But it

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Speaker 5: is kind of interesting, just the perspective, because I wonder

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Speaker 5: if your employees think that you’re a perfectionist.

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Speaker 1: I don’t know.

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Speaker 4: I have one listening in right now. She could be

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Speaker 4: the judge. But in comparison to my wife, who would

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Speaker 4: also describe herself as a perfectionist, we don’t even hold

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Speaker 4: a candle.

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Speaker 3: That’s funny. My husband’s a crazy ass perfectionist.

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Speaker 1: Yeah.

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Speaker 3: And it is difficult.

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Speaker 5: I was just like, I don’t know, dude, it’s good enough.

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Speaker 5: I’m like kind of okay with it. And I do

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Speaker 5: think I’ve always been like that. Again, I feel like

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Speaker 5: there are people that are going to be writing to

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Speaker 5: us after listening to this episode and.

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Speaker 3: Saying, are you freaking kidding me, Sarah?

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Speaker 5: You’re totally a perfectionist. But I’m just telling you, A,

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Speaker 5: like it’s not a self-awareness thing. A brand is what

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Speaker 5: people say about you when you’re not in the room.

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Speaker 5: And when I’m not in the room at home, I’m

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Speaker 5: most certainly not spoken about as a perfectionist. And at

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Speaker 5: my various jobs over the course of my career, that

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Speaker 5: might be perceived as different. But I think it’s different

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Speaker 5: being perfectionist than having a high standard.

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Speaker 2: I agree.

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Speaker 3: And maybe that’s where the confluence comes in.

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Speaker 4: Sarah, I think you should introduce this guest on the

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Speaker 4: show because you’ve known them for a long time and

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Speaker 4: you’ve seen the evolution.

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Speaker 5: So- Felicia from Bar Keepers Friend is going to be

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Speaker 5: joining us. And one of the many reasons that I

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Speaker 5: really wanted to have her on the show is because

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Speaker 5: she’s gone through such a transformation, professionally and personally, like

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Speaker 5: the transformation that she’s gone through professionally has been, you know,

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Speaker 5: working both on, you know, just absolutely huge iconic brands

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Speaker 5: like Nike and Oreo and Nestle over the years. And

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Speaker 5: I had the privilege of working with her on some

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Speaker 5: of that when we have.

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Speaker 3: Collabed at 360i.

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Speaker 5: But Now working with a smaller brand, but in-house, just

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Speaker 5: I think a lot of that has changed the way

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Speaker 5: she thinks about things professionally. But also when we met,

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Speaker 5: she wasn’t a mom. And becoming a mom has really

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Speaker 5: changed a lot of her perspective. So I think her

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Speaker 5: professional development and her personal development have changed.

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Speaker 3: Her perspective on perfectionism.

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Speaker 5: And I think it has made her a stronger leader

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Speaker 5: and a happier human.

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Speaker 4: Well, on that note, let’s bring Felicia onto the show.

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Speaker 5: This has been something that I feel is becoming a

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Speaker 5: little bit of a pattern here. It’s people that I’ve

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Speaker 5: worked with, particularly at 360i that have gone on to

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Speaker 5: brand side and have done some pretty extraordinary things. So Felicia,

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Speaker 5: I’m really excited about this conversation because you’ve seen things

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Speaker 5: from so many different perspectives. especially let’s go way back

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Speaker 5: machine on the iconic brands that you have worked on

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Speaker 5: when you were agency side like Oreo and Nestle. What

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Speaker 5: drew you to Bar Keepers Friend and what surprised you

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Speaker 5: the most about making that week?

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Speaker 1: Well, firstly, I have been a fan of Bar Keepers Friend,

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Speaker 1: the product for over 15 years. I was someone who

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Speaker 1: got into cooking. Once I moved in with my Then boyfriend,

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Speaker 1: now husband, you know, it’s kind of like that life stage.

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Speaker 1: And when you are learning to cook, you’re going to

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Speaker 1: burn a lot of food on your stove and on

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Speaker 1: your pots and pans.

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Speaker 5: I don’t know what you’re talking about. This never happens.

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Speaker 5: This is a you problem.

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Speaker 2: Like it still happens.

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Speaker 1: It’s 15 years later, still having the same issues many,

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Speaker 1: many years later. But I found out about Bar Keepers Friend,

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Speaker 1: which is not a product I grew up with. from

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Speaker 1: just going into Google, the result that popped up was

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Speaker 1: Reddit and just having a lot of people talk about

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Speaker 1: what a crazy, amazing product this was. So I found

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Speaker 1: out about Bar Keepers Run many, many years ago. And

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Speaker 1: once you try it, you truly will never use anything else.

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Speaker 1: Once tried, always trusted kind of slogan is very true.

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Speaker 1: So I’ve just been a huge fan of the product.

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Speaker 1: And when the opportunity came, I was really thrilled. But

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Speaker 1: outside of that, to your question, Sarah, I think having

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Speaker 1: worked on just many iconic American brands that are trusted

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Speaker 1: by consumers like Oreo, Nestle, like Cole Haan and Nike,

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Speaker 1: where I worked at also before outside of the agency world.

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Speaker 1: When there is an amazing product that’s been trusted for generations,

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Speaker 1: the idea of bringing it into a new generation, making

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Speaker 1: sure that the brand is as relevant and as productive

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Speaker 1: today as it always has been, is such a unique

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Speaker 1: challenge and one that I just.

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Speaker 2: Really, really love.

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Speaker 4: You’ve described this role as a pivot. So what muscles

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Speaker 4: are you flexing now that maybe you were not doing prior?

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Speaker 2: Oh, so many.

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Speaker 1: I’m coming up on year one and it has been

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Speaker 1: such a huge learning curve and one that I’m really

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Speaker 1: grateful to have. So my background has really been in

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Speaker 1: brand marketing and in digital marketing, which is everything from

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Speaker 1: social to media to what is the brand strategy, campaign planning,

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Speaker 1: integrated marketing, all of that. But my background was not

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Speaker 1: in traditional brand management. So there are so many things

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Speaker 1: that I am learning, working with the sales team, packaging,

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Speaker 1: which is a huge thing.

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Speaker 2: And especially for.

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Speaker 1: Our brand, as we are undergoing a packaging refresh this year,

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Speaker 1: the first in well over a decade. So there are

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Speaker 1: so many things that I am truly learning as I

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Speaker 1: go that I’m really grateful to have the opportunity to do.

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Speaker 5: Now that you’re seeing things from such a different perspective,

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Speaker 5: I feel like you’ve had so much experience with tremendous

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Speaker 5: success at all of the companies that you’ve worked at.

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Speaker 5: There’s so much more flexibility when you are brand side

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Speaker 5: at a smaller company. So how do you balance being

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Speaker 5: this like super high achieving type A person who’s got

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Speaker 5: like everything kind of under control with more fast moving

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Speaker 5: fluid kinds of environments?

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Speaker 2: So really funny story.

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Speaker 1: We had a commercial offsite where the sales and marketing

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Speaker 1: team came together and we all had to take our

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Speaker 1: Enneagrams as part of that offsite. I got perfectionist, which

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Speaker 1: I was aghast. I was not happy. I was not

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Speaker 1: happy to see it.

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Speaker 3: Are you serious?

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Speaker 1: I was very not happy to see it. And I

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Speaker 1: recognize that this is something I’m working through.

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Speaker 2: I need to work through.

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Speaker 1: But that’s such a great point, Sarah, because when you

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Speaker 1: are in a brand where you have the possibility to

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Speaker 1: literally put a handprint and touch so many things that

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Speaker 1: you wouldn’t be able to, it’s like a startup. You

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Speaker 1: have to run. You have to be able to run.

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Speaker 1: You have to be able to pivot. You can’t be precious.

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Speaker 1: You can’t get stuck on perfection. which is a lot

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Speaker 1: of learning from previous roles that I’ve been at. But

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Speaker 1: one thing that I’ve been saying to people that I

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Speaker 1: work with is we are at our best as a

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Speaker 1: team when we know that we have more than one

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Speaker 1: shot at something. So we know that there’s a V1

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Speaker 1: we’re going to launch and we’re going to launch.

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Speaker 2: Quicker than anyone thought was possible.

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Speaker 1: And then there’s going to be in a week or

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Speaker 1: two weeks or in a month, there’s going to be

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Speaker 1: a V2 where we’re going to do it a little

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Speaker 1: bit better. And then a month from that, we’re going

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Speaker 1: to have a V3. We are at our best when

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Speaker 1: we can work this way and be okay with that journey.

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Speaker 1: Then to wait three months to try to get V1

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Speaker 1: as perfect as possible and knowing that nothing is ever

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Speaker 1: perfect when it launches. So there have been so many

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Speaker 1: things that we’ve launched in the last, I would say,

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Speaker 1: six months or so. And what we have learned from

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Speaker 1: muscle memory is V1, V2, V3 in the same time

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Speaker 1: as it would take to launch a V1. That is

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Speaker 1: when we’re at our best and that’s how we have

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Speaker 1: to work to operate.

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Speaker 4: And that’s when you’re iterating with the consumer. I mean,

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Speaker 4: in today’s ecosystem, the opportunity to get feedback as fast

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Speaker 4: as possible and then bring it back into your cycle

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Speaker 4: is everything.

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Speaker 2: Absolutely.

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Speaker 1: We just did a activation where we launched LITS, reusable

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Speaker 1: silicone lids that can go on top of your barkeeper’s

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Speaker 1: friend powder. So typically we have a sticker that you

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Speaker 1: can kind of peel on and off and our diehard

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Speaker 1: fans on Reddit have been asking for a lid for

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Speaker 1: a long time and we’ve never done it because we

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Speaker 1: want to keep the cost low, but we did it

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Speaker 1: as more of a limited edition kind of one-time thing.

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Speaker 1: So we launched an activation where we created lids and

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Speaker 1: we gave away over a thousand lids over the span

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Speaker 1: of seven days. 144 a day to celebrate our birthday.

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Speaker 2: And our goal is that.

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Speaker 1: We will be able to carry these lids and sell

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Speaker 1: them as individual items, either on our website or on

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Speaker 1: Amazon or somewhere else. But rather than waiting for getting

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Speaker 1: that all done and aligned and buttoned up, which will

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Speaker 1: take months, what we did was we’re saying, let’s launch

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Speaker 1: these lids. Let’s give people the thing that they have

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Speaker 1: been asking for as a thank you. We can continue

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Speaker 1: to do these as activations as we work on creating

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Speaker 1: a system and a backend in order fulfillment where we

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Speaker 1: could do DTC or listening on Amazon.

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Speaker 4: Listening to you talk, you’re extremely action oriented. Like you

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Speaker 4: have really tangible examples of how you are moving work forward.

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Speaker 4: And so I’m curious, first of all, if you believe

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Speaker 4: that’s a skill that can be taught or if that

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Speaker 4: is just innate in our beings. Either you have it

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Speaker 4: or you don’t. Okay, so you believe it’s a skill

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Speaker 4: that can be taught.

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Speaker 2: 100%.

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Speaker 1: And let me tell you, Sarah Hofstadter’s words as well

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Speaker 1: as actions play a huge part in that.

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Speaker 2: I was listening to Sarah talk.

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Speaker 1: And also one of your previous episodes where Sarah coined

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Speaker 1: that in any role that you’re in, you have to

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Speaker 1: oscillate between getting shit done and big strategic ideas. And

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Speaker 1: you have to know when to do what And that

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Speaker 1: was clarifying. I think that was just so clarifying for

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Speaker 1: me when I heard that. I’m always trying to learn.

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Speaker 1: I’m always getting inspired. And I think it’s really important

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Speaker 1: that you sit down with yourself, no matter where you

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Speaker 1: are kind of in the totem pole, and say, is

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Speaker 1: this a get shit done moment?

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Speaker 2: Is this a get shit done quarter? Is this a

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Speaker 2: get shit done year?

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Speaker 1: Is this a big strategic idea moment? And again, one

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Speaker 1: doesn’t happen without the other, hopefully, but you have to

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Speaker 1: do what is needed at that point in time. And

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Speaker 1: I will say that this is a muscle that I’m

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Speaker 1: building and I love it. It’s really empowering to know

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Speaker 1: that you yourself can get shit done.

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Speaker 4: And so how do you teach others to do that?

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Speaker 2: Oh, that’s a great question.

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Speaker 1: Well, one, I think It is always helpful when it’s all,

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Speaker 1: all hands on board and not just you all hands

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Speaker 1: on board, you know? So as I said, you know,

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Speaker 1: also just watching, having watched Sarah as well. So I

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Speaker 1: think it’s just demonstrating it’s all, all hands on board.

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Speaker 1: When we have a big audacious goal, like for example,

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Speaker 1: we’re launching a website in a month, you know, we’re

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Speaker 1: launching a website in a month. We have a photo

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Speaker 1: shoot two weeks before the website. It all has to get,

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Speaker 1: you know, it all has to get on there. And

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Speaker 1: when it’s all hands on board and I’ve got this part,

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Speaker 1: you’ve got this part, they’ve got that part, this is

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Speaker 1: how it all comes together. And this is how we’re

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Speaker 1: all working together. I think that’s really important. And then

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Speaker 1: I think you have to find people who are going

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Speaker 1: to have that mindset that if I don’t know something,

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Speaker 1: I am going to figure it out. I’m either going

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Speaker 1: to figure it out myself or I’m going to find

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Speaker 1: the right people to ask who can help me figure

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Speaker 1: it out. But people who have that mentality of, yes,

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Speaker 1: I can.

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Speaker 2: Yes, I can figure it out.

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Speaker 5: One of the things that’s interesting is you were talking

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Speaker 5: about how aghast you were about the perfectionism. And you

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Speaker 5: and I worked closely together before you became a parent.

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Speaker 5: And now that you are a parent, letting go of

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Speaker 5: that perfectionism has been, frankly, a necessity.

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Speaker 3: And I don’t mean you.

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Speaker 5: I mean any parent, Rachel being a new one, me

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Speaker 5: being a, let’s just say, not New one. But you’ve

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Speaker 5: also talked about how letting go of that perfectionism has

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Speaker 5: made you a better parent. So like, what was that

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Speaker 5: spark that helped you realize that? And then how, if

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Speaker 5: at all, do you bring that to work?

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Speaker 1: Yeah, I think that that has been, being a parent

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Speaker 1: has been just the most transformational experience.

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Speaker 2: And I know everyone says this, so this is not new.

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Speaker 3: But we’re talking to you and you’re the guest. So

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Speaker 3: let’s talk about your experience.

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Speaker 1: But I think in terms of perfectionism, being a parent is,

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Speaker 1: You can do everything quote unquote right. You can follow

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Speaker 1: the most hardcore advice. You can try to do everything right.

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Speaker 1: And there is absolutely no guarantee of any outcome.

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Speaker 2: And that’s the way it should be. And your job

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Speaker 2: as a parent.

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Speaker 1: You know, is to just love and support your child.

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Speaker 2: You kind of like, no matter what.

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Speaker 1: And I think when I recognize that the best that

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Speaker 1: I can do for my child is really just to

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Speaker 1: love and support them, no matter what, no matter what

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Speaker 1: they’re interested in, no matter how they show up academically,

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Speaker 1: no matter kind of what, you know, their personalities are like,

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Speaker 1: you could just have to let go of the, well,

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Speaker 1: if I do everything right, then there’s an end outcome

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Speaker 1: because the end outcome is just that your child is

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Speaker 1: kind of loves who they are and it’s comfortable with

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Speaker 1: who they are and goes out into the world with

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Speaker 1: that comfort of loving who they are.

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Speaker 2: You know, like that’s the only end outcome that I

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Speaker 2: want for my child.

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Speaker 1: And I think when you think about perfectionism of if

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Speaker 1: I do this right, my child will go to X

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Speaker 1: school or my child will do this or that. And

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Speaker 1: like none of that is important and none of that

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Speaker 1: can be guaranteed. And I will share a really personal story. Rachel,

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Speaker 1: I know you’re a new parent, but when I had

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Speaker 1: my first child, He was born very, very healthy. And

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Speaker 1: then I had trouble breastfeeding, which a lot of parents do.

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Speaker 1: But I just kept being told, you know, this is

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Speaker 1: the best that you can do for your child.

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Speaker 2: And I really, really tried. You know, I did not

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Speaker 2: give up.

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Speaker 1: And it got to a point where I think in

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Speaker 1: his two-month check-in, he had declined on the growth chart

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Speaker 1: to be at something like 4%, which when you slide

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Speaker 1: into the single digits and when you’re in the very

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Speaker 1: low single digits, you get into failure to thrive territory.

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Speaker 1: which being told as a parent who is a perfectionist

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Speaker 1: that you’re trying to do all the right things, that

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Speaker 1: your child has failure to thrive, was so incredibly gutting.

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Speaker 2: And at that moment, it was really quick, like, Me

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Speaker 2: trying to be a.

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Speaker 1: Perfectionist parent in the same way that I had tried

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Speaker 1: to do that through work and all these other things

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Speaker 1: is actually causing harm to my child as well as

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Speaker 1: to myself because it was not fun.

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Speaker 2: None of that was fun. That was a real wake-up call.

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Speaker 1: And from then, I really just said, forget making me

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Speaker 1: feel good about doing what I… I’m just going to

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Speaker 1: give my kid whatever it is that they’re going to need.

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Speaker 1: And that was a very long journey to… to just

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Speaker 1: supporting and feeding my child so that they could not

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Speaker 1: be failure to thrive and gain a little bit more

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Speaker 1: and gain a little bit more. And I think even

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Speaker 1: from two months on, that was a lesson of you

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Speaker 1: just do whatever you need to to make your child thrive,

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Speaker 1: to make them feel supported. And as a baby, that’s

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Speaker 1: just feeding. Now my older son is eight years old.

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Speaker 1: Now it’s just really about supporting who he just naturally

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Speaker 1: is and making sure that he feels great about that.

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Speaker 3: That’s beautiful, meaningful.

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Speaker 5: And in the interest of also sharing, I struggled with

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Speaker 5: that with my son who was my second.

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Speaker 3: I had no problem with the breastfeeding.

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Speaker 5: I had a big problem in that he really did

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Speaker 5: not enjoy it and threw up everything that I gave him.

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Speaker 5: And I was like, oh my God, my baby’s rejecting me.

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Speaker 5: This is horrible. I’m going to try harder. And it’s like, no,

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Speaker 5: trying harder does not work. Yeah, trying harder just simply

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Speaker 5: doesn’t work. And recognizing that, okay, you know what? I

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Speaker 5: know that this is, the way it’s been done for

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Speaker 5: generations and millennia, but there’s a good reason why we

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Speaker 5: have alternative options at the moment and thank God continue

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Speaker 5: to thrive.

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Speaker 3: But yeah, it is a punch in the gut.

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Speaker 5: I think one thing that seems to stay true throughout

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Speaker 5: all of this is your faith, faith in yourself, faith

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Speaker 5: in others, faith in the process, which is a big

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Speaker 5: part of letting go, which again, as somebody who has

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Speaker 5: struggled with this whole, like, how do I not just

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Speaker 5: take all of this on myself, but involve others to

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Speaker 5: make it more both team-oriented and also just to, frankly, function.

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Speaker 3: So faith has become more central.

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Speaker 5: To you as you’ve grown. How do you cultivate that

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Speaker 5: when the road ahead isn’t so clear?

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Speaker 2: Sarah, that’s such a great question.

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Speaker 1: And to clarify, faith for me is not religion.

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Speaker 2: I am actually not religious at all. I didn’t grow

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Speaker 2: up religious.

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Speaker 1: And I would say up until The past few years,

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Speaker 1: I really had no faith. For me, faith was just

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Speaker 1: in being able to control everything that I could, to

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Speaker 1: see the road ahead, to control the variables, to make

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Speaker 1: sure that things would go according to plan. So I was, yeah,

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Speaker 1: very little faith. And in the last few years, though,

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Speaker 1: I will say that letting go and just kind of

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Speaker 1: believing that what is meant to be will be mine

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Speaker 1: and what is not meant to be will not be mine.

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Speaker 1: And just knowing that no matter what happens, if you

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Speaker 1: work hard, you keep trying, you don’t give up, good

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Speaker 1: things will happen. Believing in that, fully believing in that

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Speaker 1: has really been kind of the way that I’ve been

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Speaker 1: thinking and working. The last few years, it’s been tough economically.

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Speaker 1: We see it in the news. There’s so many layoffs

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Speaker 1: that are happening. There’s all kinds of challenges that are happening.

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Speaker 1: You really do not. There’s a lot of things that

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Speaker 1: you just don’t control. And as a perfectionist, it’s all

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Speaker 1: about control. If I do this, I’m going to get

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Speaker 1: this outcome. If I can see around the corner and

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Speaker 1: answer every single possibility, have a plan A through Z,

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Speaker 1: I’m going to be okay. But in the grand universe

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Speaker 1: of things, there’s just so many things that happen that

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Speaker 1: you don’t have control over.

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Speaker 2: The tighter you try to hold.

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Speaker 1: On in those instances, just the more insane you’re going

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Speaker 1: to be. So rather than holding on tighter, I think

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Speaker 1: it’s actually about, for me, it’s been about loosening up,

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Speaker 1: you know, not necessarily changing the way that I am,

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Speaker 1: but just opening up my mind and saying, you know,

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Speaker 1: I have faced all kinds of challenges before. I have

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Speaker 1: overcome them. I’m not going to overcome them just by

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Speaker 1: hope or just by wishing. but I’m going to put

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Speaker 1: in the work. I’m going to try to help people.

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Speaker 1: I’m going to try to find solutions to problems. And

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Speaker 1: if I do all of that, I just have faith

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Speaker 1: that good things will come out of it and that

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Speaker 1: we will be okay. So I don’t have like an

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Speaker 1: answer to where or why, but as I’ve gotten older,

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Speaker 1: as I’ve had challenges that I’ve worked through, I think

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Speaker 1: it’s just simply knowing that no matter what happens, there

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Speaker 1: will be a way. You will have a way. The

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Speaker 1: universe will show you a way and what’s meant to

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Speaker 1: be will be.

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Speaker 4: Well, it really resonates with me because a therapist once

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00:21:33,550 –> 00:21:35,830
Speaker 4: said to me, Rachel, the pain is in the pushback.

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Speaker 4: And I think that encapsulates what you just said. We

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Speaker 4: have to ask you our famous last question, which is

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Speaker 4: what’s the bravest thing you’ve ever done?

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Speaker 1: The bravest thing that I’ve ever done is be an optimist.

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Speaker 1: And I will say that I am an optimist. I’m

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Speaker 1: a new optimist. I would never have described myself as

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Speaker 1: an optimist. I would have said very annoyingly, I’m a

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Speaker 1: realist for many years of my life. But today I

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Speaker 1: can absolutely say I am a full optimist. I think

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Speaker 1: what lies ahead is greater than what lies behind us.

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Speaker 2: Do I have proof of this? Concrete proof?

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Speaker 1: No. But I just know that good things will happen

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Speaker 1: as long as we treat people right, put in the

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Speaker 1: hard work and just.

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Speaker 2: Do our best.

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Speaker 4: Well, we appreciate you sharing your optimism and your words

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Speaker 4: of wisdom. It’s certainly uplifting. We are recording this on

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Speaker 4: a Friday, so it’s a nice way to roll into

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Speaker 4: the weekend.

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Speaker 2: Thank you so much.

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Speaker 4: If you like what you heard and you want to

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00:22:34,710 –> 00:22:38,990
Speaker 4: listen to more people from Sarah Hofstetter’s past of 360i greatness,

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Speaker 4: Go check out the episode we recorded with Megan from Comb.

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00:22:45,820 –> 00:22:48,290
Speaker 4: And don’t forget, tell a friend, write a review. Thanks

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00:22:48,310 –> 00:22:48,830
Speaker 4: for listening.

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Speaker 6: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman

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00:23:06,100 –> 00:23:08,869
Speaker 6: and the host of Touch of Truth, a new podcast

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00:23:08,930 –> 00:23:12,369
Speaker 6: launching on the Adweek Podcast Network. My dad gave me

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Speaker 6: this incredibly smart piece of advice. Meet everyone once. As

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Speaker 6: a result, I’ve met some of the most fascinating and

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00:23:18,520 –> 00:23:21,619
Speaker 6: inspiring people on the planet. Now on Touch of Truth,

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00:23:21,820 –> 00:23:25,100
Speaker 6: we’re coming centre stage and sharing the mic to experience

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00:23:25,140 –> 00:23:27,980
Speaker 6: stories of truth, insights and visions for the future that

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00:23:28,030 –> 00:23:30,490
Speaker 6: will challenge your way of thinking. Touch of Truth is

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Speaker 6: available wherever you listen to podcasts. New episodes come out

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Speaker 6: every Tuesday. I do hope to see you there.