Dave interviews Tyler Simmons, the CEO of Bucket Golf and how he turned a DIY backyard game into an eight-figure business that caught the attention of Shark Tank. He covers his initial setup struggles, how he evolved the business through his marketing strategies, and how he persisted through it all.

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Timestamps

• 00:00 – Introduction
• 02:29 – What Bucket Golf is and how the business started
• 04:07 – Turning a homemade into a scalable product
• 04:48 – Learning from initial manufacturing failures
• 06:37 – BucketGolf’s first attempt to sell online and early marketing channels
• 08:11 – Why the game did so well and resonated with customers
• 09:43 – Partnering with Chinese suppliers and MOQs
• 11:33 – How Tyler built his supplier relationships
• 14:13 – Bucket Golf’s approach to marketing
• 16:30 – How Bucket Golf evolved their ad strategies
• 19:14 – How Bucket Golf appeared on Shark Tank after years of applying
• 23:23 – Tips on how to get picked for the final selection
• 24:41 – How Shark Tank grew Bucket Golf’s revenue
• 27:23 – Managing inventory and stock during the airing season
• 28:51 – Projections vs. actual sales bump from Shark Tank
• 30:16 – Cash flow and inventory challenges during holiday peak
• 31:00 – Building win-win partnerships overseas
• 36:36 – Bucket Golf’s deal with Mark Cuban
• 44:37 – Success with TikTok shops and advertising insights
• 45:22 – Strategies for maintaining profitability on TikTok Shop
• 48:28 – Expanding into Canadian retail stores and overall distribution
• 50:07 – How to connect with Bucket Golf and Tyler Simmons

Resources & Links

• Bucket Golf Official Website
• Bucket Golf Instagram
• Bucket Golf TikTok

Connect with Tyler Simmons

• LinkedIn