What happens when a personal health issue exposes a much bigger problem?
On today’s episode, we welcome Brian Keller, CEO and Co-Founder of Rorra — a brand rethinking how we access clean water. After struggling to find answers for his daughter’s severe eczema, Brian discovered the role contaminated water was playing — and it changed everything.
That moment led to Rorra — a company focused on high-performance, easy-to-use water filtration that removes PFAS, lead, microplastics, and more, without the need for plumbing. In a category that hasn’t evolved in decades, Rorra is bringing transparency, better technology, and a mission-first approach to protecting families.
In this episode, Brian shares the story behind Rorra, what’s broken in the filtration industry, and why water should be viewed as a foundational pillar of health.
If you’re interested in building a purpose-driven brand or challenging a legacy category — this episode is for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Brian Keller and Rorra:
https://www.rorra.com/
https://www.instagram.com/rorra/
https://www.linkedin.com/company/rorra/
https://www.linkedin.com/in/briandavid7/
https://www.instagram.com/briandkeller7/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/843