Future Commerce | Episode 453: LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David’s Bridal

Future Commerce
Future Commerce
Future Commerce | Episode 453: LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal
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How does a 76-year-old legacy retailer reinvent itself as a tech-powered ecosystem? Lisa Horton, Chief Communications & Creative Officer at David’s Bridal, dishes on the company’s grand modernization and how they’ve expanded to accommodate the next generation’s Gen-Z-sized aspirations.