On this episode of The Kara Goldin Show, I sit down with Steve Magami, Co-Founder and CEO of Fruitist—the fast-growing fruit brand shaking up the grocery aisle and redefining what it means to snack healthy. What started as a bold idea to treat fruit like a branded CPG product has become a billion-dollar global company, with $400M in revenue over the last year and distribution in more than 12,500 stores across the U.S.
Steve shares the gritty details of what it really took to scale Fruitist—from controlling the entire supply chain to solving for flavor consistency in fresh fruit. We talk about why most people underestimate the power of brand in commoditized categories, how he built trust in an industry that historically lacked it, and why Fruitist isn’t just a fruit company—it’s a systems company.
If you’re curious how to build a breakout brand in an overlooked space, or what it takes to scale a values-driven business with real operational complexity, this conversation is full of takeaways. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Steve Magami and Fruitist:
https://www.instagram.com/thefruitistco/
https://www.linkedin.com/company/fruitist
https://www.linkedin.com/in/stevemagami/
https://www.fruitist.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/730