On this episode of The Kara Goldin Show, I’m joined by Danny O’Malley, Founder and President of Before the Butcher—the plant-based meat company that’s changing how America eats. After a successful career in the food industry, including a senior role at Beyond Meat, Danny launched Before the Butcher in 2017 with a bold vision: to make plant-based meat more diverse, more accessible, and just as craveable as the real thing.
Since then, Before the Butcher has introduced one of the largest portfolios of plant-based meat alternatives in the industry, spanning everything from burgers and sausage to pulled pork and chicken. Danny has also led the charge on affordability with Mainstream by Before the Butcher, the first plant-based meat priced competitively with traditional meat—breaking new ground in the industry.
In our conversation, Danny shares his founder journey, the big lessons from scaling in a fast-growing but often misunderstood category, and how he’s built a brand rooted in trust, transparency, and innovation. We also talk about pricing strategy, product development, what it takes to stand out in a competitive market, and what he sees coming next for the plant-based space.
If you’re curious about the future of food, how to build a brand with values, or what it’s like to lead through disruption—this episode is packed with insight. Now live on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Danny O’Malley and Before the Butcher:
https://www.instagram.com/beforethebutcher/
https://www.linkedin.com/company/before-the-butcher/
https://www.linkedin.com/in/danny-o-malley-790251a/
https://beforethebutcher.com/

Sponsored By:

Greenlight – start your risk-free Greenlight trial today at GREENLIGHT.com/KARAGOLDIN

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/724