On this episode of The Kara Goldin Show, we’re joined by Michael Jacobson, CEO of French Florist—the Los Angeles-based floral brand that has transformed from a single struggling shop into a $9.5M+ powerhouse poised for national franchise expansion. Michael is on a mission to disrupt the floral industry with a blend of creativity, operational excellence, and a commitment to customer experience.
In our conversation, Michael shares what it took to transform French Florist, from the unsexy but critical work behind the scenes to building a brand that puts feelings and customer experience first. We dive into the systems and mindset shifts needed to scale a family business, the power of storytelling in a traditional industry, and why focusing on values before revenue has driven French Florist’s success.
Whether you’re a founder looking to reinvent a legacy business, a brand builder wanting to understand operational excellence with heart, or someone who loves hearing about bold transformations—this episode is packed with insight and inspiration. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Michael Jacobson and French Florist:
https://www.instagram.com/frenchflorist
https://www.linkedin.com/in/michaelrichardjacobson
https://www.frenchflorist.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/720