On this episode of The Kara Goldin Show, we’re joined by Sameer Mehta, Co-Founder and CEO of Smash Kitchen—the bold, better-for-you pantry brand on a mission to clean up the condiment aisle. Alongside his co-founders, Sameer is bringing flavor, fun, and function to everyday staples with organic, non-GMO ingredients and serious brand attitude.
In our conversation, Sameer shares how his experience helping launch Casper and co-founding the pet brand Jinx shaped his journey into food. We dive into how this unlikely trio came together, why they chose condiments as their entry point, and what it takes to build a brand that disrupts legacy categories while staying mission-aligned. From storytelling and design to authenticity and clean ingredients, Sameer offers a behind-the-scenes look at building a brand that’s as craveable as it is purpose-driven.
Whether you’re a food lover, a brand builder, or someone curious about reimagining everyday essentials—this episode is packed with flavor and insight. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Sameer Mehta and Smash Kitchen:
https://www.smashkitchen.com/
https://www.instagram.com/sameersociety
https://www.instagram.com/smashkitchen
https://www.linkedin.com/in/sameer-mehta-416ba2/
https://www.linkedin.com/company/smashkitchen

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/718