On today’s episode, Kara welcomes Michael Fedele, Founder and CEO of Throne SPORT COFFEE, a bold new player redefining the future of functional coffee. After helping take BODYARMOR from a $1M brand to over $1B in retail sales, Michael is back to disrupt another category—this time, merging performance, recovery, and caffeine in a way that’s never been done before.
Michael shares the story behind Throne SPORT COFFEE, how he teamed up with superstar Patrick Mahomes, and what it takes to build trust, scale a brand, and win shelf space in today’s crowded beverage landscape. From lessons learned at BODYARMOR to the rise of better-for-you drinks and building around athlete authenticity, this episode is packed with takeaways for entrepreneurs, brand builders, and anyone chasing big, bold ideas.
Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Michael Fedele and Throne SPORT COFFEE:
https://www.linkedin.com/in/michaelfedele/
https://www.instagram.com/mfedele117
https://www.linkedin.com/company/throne-sport-coffee
https://www.instagram.com/sportcoffee
https://www.sportcoffee.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/713