On this episode of The Kara Goldin Show, we’re joined by Maddie Hamann, Co-Founder and Director of Marketing at PACHA Bread—a clean-label food brand making radically simple, gluten-free sourdough with just two ingredients: sprouted buckwheat and sea salt.
After earning a PhD in Earth Science and spending years in oceanography, Maddie made a bold pivot—leaving research to build a brand rooted in sustainability and regenerative agriculture. At PACHA, she’s leading the charge in ingredient transparency, home-compostable packaging, and sourcing from Certified Regenerative farms. In our conversation, Maddie shares how she applied her science background to disrupt the food system, what it took to bring their unique fermentation-based products to market, and how the brand stays mission-first while scaling.
We also dive into why buckwheat is the unsung hero of gluten-free, how PACHA educates consumers through storytelling, and what founders need to know when building values-led brands in crowded categories.
If you’re interested in clean food, climate action, or building bold businesses with integrity—you won’t want to miss this one. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Maddie Hamann and PACHA Bread:
https://www.livepacha.com
https://www.instagram.com/livepacha
https://www.linkedin.com/in/madeleine-hamann-06b95347/
https://www.instagram.com/maddie.hamann/
https://www.linkedin.com/company/livepacha

Sponsored By:

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Range Rover Sport – The Range Rover Sport is your perfect ride. Visit RangeRover.com/us/Sport and check it out.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/697