eCommerce Master Plan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.


All Episodes

eCommerce MasterPlan | 612: How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 612: How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability
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eCommerce MasterPlan | 611: How Products Get to Market Faster – and How AI helps Shoppers Find Them

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 611: How Products Get to Market Faster – and How AI helps Shoppers Find Them
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eCommerce MasterPlan | 610: How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 610: How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
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eCommerce MasterPlan | 609: WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock.   ...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 609: WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major
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eCommerce MasterPlan | 608: How &Sons Built an 8-Figure Menswear Brand Through Community

James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 608: How &Sons Built an 8-Figure Menswear Brand Through Community
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eCommerce MasterPlan | 607: Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 607: Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends
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eCommerce MasterPlan | 606: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women’s shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 606: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships
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eCommerce MasterPlan | 605: WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe

Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 605: WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe
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eCommerce MasterPlan | 604: How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace

Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing new designers and...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 604: How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace
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eCommerce MasterPlan | 603: Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav

Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode,...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 603: Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav
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eCommerce MasterPlan | 602: AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story

Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 602: AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story
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eCommerce MasterPlan | 601: Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 601: Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand
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eCommerce MasterPlan | 600: Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas

Success stories are easy to find in eCommerce.    The mistakes, failures, and expensive lessons? Not so much.     To celebrate the 600th episode of the eCommerce MasterPlan Podcast,...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 600: Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas
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eCommerce MasterPlan | 599: 5 Big Wins You Get with an AI Shopping Assistant

Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 599: 5 Big Wins You Get with an AI Shopping Assistant
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eCommerce MasterPlan | 598: The Search-Driven Fashion Strategy That Helped Spirithoods Scale

Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 598: The Search-Driven Fashion Strategy That Helped Spirithoods Scale
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