eCommerce Master Plan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.


All Episodes

eCommerce MasterPlan | 619: 3 Critical Ways AI is Changing eCommerce in Practice with Tarek Mueller from ABOUT YOU

Tarek Mueller is the co-founder of fashion online shop ABOUT YOU, and co-founder at digital commerce engine SCAYLE.    In this episode, Tarek shares a practical look at how...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 619: 3 Critical Ways AI is Changing eCommerce in Practice with Tarek Mueller from ABOUT YOU
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eCommerce MasterPlan | 618: How Carwow Uses AI to Test, Learn, and Scale Faster

Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 618: How Carwow Uses AI to Test, Learn, and Scale Faster
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eCommerce MasterPlan | 617: Agentic Marketing – How to Make It Work for You

Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 617: Agentic Marketing – How to Make It Work for You
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eCommerce MasterPlan | 617: Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers

Gemma Mills is the Founder of JOMO Club, the UK’s Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store. ...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 617: Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
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eCommerce MasterPlan | 615: How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace

Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 615: How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace
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eCommerce MasterPlan | 614: Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology

Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 614: Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology
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eCommerce MasterPlan | 613: Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill

Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 613: Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill
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eCommerce MasterPlan | 612: How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 612: How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability
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eCommerce MasterPlan | 611: How Products Get to Market Faster – and How AI helps Shoppers Find Them

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 611: How Products Get to Market Faster – and How AI helps Shoppers Find Them
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eCommerce MasterPlan | 610: How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 610: How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
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eCommerce MasterPlan | 609: WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock.   ...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 609: WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major
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eCommerce MasterPlan | 608: How &Sons Built an 8-Figure Menswear Brand Through Community

James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 608: How &Sons Built an 8-Figure Menswear Brand Through Community
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eCommerce MasterPlan | 607: Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 607: Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends
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eCommerce MasterPlan | 606: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women’s shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 606: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships
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eCommerce MasterPlan | 605: WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe

Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 605: WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe
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