Future Commerce | Episode 401: Praying To AI in A New Cultural Climate

Phillip and Brian dig into the cultural implications of AI’s new role—not just as a tool, but as a confidant, a co-pilot, and even a therapist. They also get into the Kraft Heinz x A1 viral moment, trade war disinformation on TikTok, and how AI-fueled consumer aesthetics are transforming luxury. Plus: A new HBR report shows “therapy and companionship” is now the top use case for GenAI. What does this mean for society and us as individuals?