On this episode of The Kara Goldin Show, we’re joined by Jasmina Aganovic, Founder and CEO of Future Society—a revolutionary fragrance brand using biotechnology to bring extinct flower scents back to life. With a background in chemical and biological engineering from MIT, Jasmina is merging science and storytelling to create a completely new genre in fragrance.
During our conversation, Jasmina shares the inspiration behind Future Society, how she and her team are sequencing DNA to resurrect lost aromas, and why she believes biology will shape the future of beauty. We dive into the creative process behind crafting emotional, science-backed scents, the sustainability angle, and the powerful intersection of memory, technology, and design.
Whether you’re into beauty, biotech, or bold new business models, this episode is packed with insights you won’t want to miss. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Jasmina Aganovic and Future Society:
https://www.instagram.com/wearefuturesociety
https://www.youtube.com/watch?v=-bBn9VfEULs
https://hypebae.com/2024/10/future-society-jasmina-aganovic-interview-extinct-flower-perfume-where-to-buy
https://wearefuturesociety.com

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/680