Loud Speaker / The ASOM Pod / The ASOM Pod | EP30: 2025 Goal Setting: Personal and Professional Perspectives

The ASOM Pod

Hosted ByJimmy Kim, John Roman, Amer Grozdanic & Bryan MacDonald

Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.

The ASOM Pod | EP30: 2025 Goal Setting: Personal and Professional Perspectives

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive deep into setting and achieving personal and professional goals for 2025.

The team reflects on 2024, they reveal the biggest challenges they faced, share their best success stories and discuss strategies for balancing ambition with realism. Packed with insights and actionable learnings, this episode offers raw and honest advice for rising entrepreneurs.

What You’ll Learn:

* Why having a debt facility can help free up cash for growth and other ventures

* The value of taking small steps towards big goals instead of trying to achieve everything overnight

* How hiring unconventional thinkers can drive innovation and success

* The importance of trusting your team and hiring the right people to avoid bottlenecks in your business

* How stepping into the right roles can help you focus on what really matters in your business

* Detailed strategies on how to set achievable and impactful goals for the new year

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Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠https://asompod.com⁠

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01:57 Podcast Introduction and Team Introductions

05:45 Reflecting on 2024 and Setting Goals for 2025

33:21 Trust and Hiring the Right People

33:36 Incremental Progress and Avoiding Bottlenecks

34:43 Adapting Roles and Visionary Leadership

35:09 Reflecting on Past Ideas and Future Projections

36:05 Hiring Experienced vs. Inexperienced Employees

40:13 Scaling Business and Personal Goals for 2025

52:34 Building a Successful Sales Organization

54:31 Personal Reflections and Advice for Goal Setting

57:46 Amir’s Book Corner: Shoe Dog by Phil Knight

01:04:46 Conclusion and Next Episode Teaser

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠https://asompod.com⁠

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