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Speaker 1: It’s changing all the time, so we don’t know what’s

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Speaker 1: going to be in 2024 and beyond. It was easier

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Speaker 1: a few years ago. The landscape is changing with retailers

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Speaker 1: being a strong partner. And we’ll also see retail media

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Speaker 1: networks becoming a bigger part of our marketing span versus

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Speaker 1: our paid socials. I’m still very interested to see how

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Speaker 1: TikTok shop is going to behave in the US. Are

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Speaker 1: we finally going to crack the online shopping that, you know,

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Speaker 1: is huge in China and in Korea, all over in

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Speaker 1: Asia with influencers and directly converting? We feel like there’s

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Speaker 1: something that with TikTok right now and TikTok shop that

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Speaker 1: maybe is going to be the next spark of going

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Speaker 1: back to a DTC business.

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Speaker 2: Welcome to today’s episode of Brave Commerce.

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Speaker 3: I’m Rachel Tippegraff, the founder and CEO of Micmac.

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Speaker 2: I’m Sarah Hofstetter, president of Profitero.

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Speaker 3: And this is a show that talks about what’s relevant

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Speaker 3: in e-commerce for the world’s biggest brands. Sarah, you have

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Speaker 3: impeccable skin. Oh my gosh.

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Speaker 2: This is not the opening I was expecting. Thank you

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Speaker 2: very much.

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Speaker 1: As do you, Rachel, actually.

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Speaker 2: But we’re so differently toned.

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Speaker 1: We are.

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Speaker 2: We are.

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Speaker 3: But I’ve actually been very self-conscious of my skin lately.

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Speaker 3: And I’m thinking that it’s time that I start doing Botox. Oh, Rach. Rach.

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Speaker 1: No.

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Speaker 2: As a senior member of this co-host duo, I can

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Speaker 2: tell you as somebody looking at somebody younger… You do

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Speaker 2: not need it. You still look younger than your age.

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Speaker 1: All right.

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Speaker 3: Enough about me. The whole point is there is money

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Speaker 3: in skincare and beauty.

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Speaker 2: So as the senior member, I can tell you there’s

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Speaker 2: more money the older you get. Because we’re willing to

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Speaker 2: pay anything at this point to get to something that

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Speaker 2: makes us feel great about when we look in the mirror.

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Speaker 2: And that doesn’t necessarily have to require… needles and whatnot.

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Speaker 2: I think it’s more a matter of being able to

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Speaker 2: look in the mirror and just say, you know what?

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Speaker 2: I see myself.

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Speaker 3: What’s interesting is that everything that you just said stands

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Speaker 3: the test of time, but the channel strategy to sell

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Speaker 3: these products has so drastically changed even in the recent

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Speaker 3: past five years.

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Speaker 2: Oh, completely. Right before the pandemic hit, I’ve had the

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Speaker 2: same product for my hair. that I’ve been using for,

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Speaker 2: I don’t know, almost 10 years. Like once you find

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Speaker 2: a good hair product, like you don’t mess with it.

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Speaker 2: And then they discontinued the one that I liked. For

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Speaker 2: those of you who are in my generation, I pulled

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Speaker 2: it out of the episode of Seinfeld where Elaine loaded

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Speaker 2: up on her today’s sponge. determining whether or not her

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Speaker 2: suitors were sponge worthy. And so I did the same

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Speaker 2: thing with my hair product.

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Speaker 3: I literally loaded.

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Speaker 2: A closet full of this hair product. I contacted the warehouse,

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Speaker 2: loaded up on it because once you fall in love

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Speaker 2: with something, you are so committed and connected. Anyway, my

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Speaker 2: closet is running thin. I’ve been trying different products out

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Speaker 2: and there’s no better referral point for me than Amazon

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Speaker 2: ratings and reviews on what it actually does for the

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Speaker 2: type of hair that I actually have. Brands can talk

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Speaker 2: all day long about what it does and what it’s

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Speaker 2: designed to do. But those brands, those people, they don’t

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Speaker 2: have my hair. They don’t get me. And I think

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Speaker 2: the same thing is true when it comes to anything

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Speaker 2: beauty related. How that sits on your body is going

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Speaker 2: to be so different that you need the breadth of

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Speaker 2: the world to give you the context of what’s going

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Speaker 2: to make it.

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Speaker 3: Right for you. I was wondering where this personal story

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Speaker 3: was heading. Eventually, I have a point. Eventually, I have

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Speaker 3: a point. To your point, the power of Amazon, really

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Speaker 3: the power of any mass retailer in this customer journey,

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Speaker 3: even when it comes to premium luxury beauty and skincare products.

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Speaker 3: And so a living case study of all of this

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Speaker 3: is the portfolio Amore Pacific, who has a lot of

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Speaker 3: luxury beauty and skincare brands. And we are going to

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Speaker 3: bring their U.S. general manager here. Julian onto the show.

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Speaker 3: Julian Bouzita, the U.S. General Manager of La Ninaise and Innisfree. Hey, Julian.

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Speaker 1: Hi, how are you?

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Speaker 3: We’re good. We’re so happy we finally were able to

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Speaker 3: make this happen.

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Speaker 1: Thanks for having me.

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Speaker 3: Well, super excited to get into everything with you because

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Speaker 3: we’re entering a new year and I feel like that’s

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Speaker 3: an amazing time to dive into all things beauty and wellness. And,

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Speaker 3: you know, you’ve been at it in this sector of

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Speaker 3: the industry for quite some time. You started your career

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Speaker 3: at L’Oreal and you were there for a while, for

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Speaker 3: around 15 years. Curious, when you look back at your

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Speaker 3: L’Oreal career, what you take from that experience today?

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Speaker 2: Sure.

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Speaker 1: Yeah. So basically, I’ve been in beauty for my career,

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Speaker 1: which is 20 plus years at this point. But I

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Speaker 1: still look very young since all the products we’re using.

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Speaker 1: I’m French initially, and I started at L’Oreal just after

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Speaker 1: my graduation. And one year after I was sent to

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Speaker 1: the U S initially for 15 months rotation and was

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Speaker 1: supposed to go back and I never left. So I

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Speaker 1: extended my welcome in the U S my entire beauty

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Speaker 1: career has been in New York city and in the

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Speaker 1: U S 15 years at L’Oreal. And then now seven

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Speaker 1: years at Amre Pacific group, which is the Korean, Korean

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Speaker 1: beauty group. So L’Oreal, you know, it’s the best for me,

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Speaker 1: at least my perception is like, it’s the best marketing school.

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Speaker 1: You see now, you know, everywhere in the beauty brands

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Speaker 1: in the US, like it’s ex-L’Oreal being at the lead

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Speaker 1: of most of the brands that are growing, the DTC brand,

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Speaker 1: the small brands or the bigger brands. But like, it’s

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Speaker 1: really a cohort of people that all had the same training,

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Speaker 1: a rigorous training for sure. But we have a lot of,

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Speaker 1: I believe, diversity in the way we learn. We’re very

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Speaker 1: creative and very analytical as well. We are used to

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Speaker 1: a lot of change. We’re But constantly, you know, if

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Speaker 1: you’re a L’Oreal talent, like every two years you’re being

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Speaker 1: challenged to get an exposition, a new distribution channel, a

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Speaker 1: new brand. And you never stay comfortable where you are.

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Speaker 1: And I think that’s one of the reasons why you’re

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Speaker 1: seeing all the L’Oreal talents going through the rest of

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Speaker 1: the industry now.

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Speaker 2: It’s got to be fun to go from the big

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Speaker 2: beauty brand in L’Oreal, big beauty company in L’Oreal to L’Oreal.

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Speaker 2: Being able to be in a more, call it nimble

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Speaker 2: kind of environment, but also the growth that you’ve led

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Speaker 2: over the past six years. I personally got introduced to

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Speaker 2: Laneige during COVID. Somebody had given me a stocking saffra

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Speaker 2: of the lip balm and oh my gosh, it was grapefruit.

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Speaker 2: I ordered like a box of them because I was like,

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Speaker 2: they might change the flavor. They might change something. That

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Speaker 2: lip mask, oh my gosh, it is so freaking good.

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Speaker 1: Yeah, it’s very addictive for sure. This is really what

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Speaker 1: I love about Amorepacific group. It’s like it is a

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Speaker 1: big group. You know, it’s the number 12 or 13

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Speaker 1: beauty group according to the WWD ranking. It’s a giant

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Speaker 1: in Asia specifically. They’ve been the incontestable leader in the

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Speaker 1: domestic market in Korea. They have been very strong in

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Speaker 1: China over the last 10 years. And I love this

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Speaker 1: in the US, like we’re kind of this hybrid model

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Speaker 1: where we’re not a startup. You know, we have structure,

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Speaker 1: we have process, we have a HR team, but we’re

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Speaker 1: not as big as a corporation, as a L’Oreal or

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Speaker 1: Estée Lauder. And for me right now, where I am

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Speaker 1: in my career, I think that’s been a very interesting

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Speaker 1: way to have this agility of bringing some of the

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Speaker 1: best practices of, you know, DTC and working with Sephora,

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Speaker 1: working very quickly, but also having the resources of a

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Speaker 1: big group. The number one being the labs and the

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Speaker 1: research and development because like a L’Oreal or Unilever, typically

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Speaker 1: like Amre Pacific has the best formulas and it’s an

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Speaker 1: 80-year-old group and the investment in research and patent for

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Speaker 1: me is the big difference. And when you look at

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Speaker 1: beauty specifically, you can always do a great packaging, you

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Speaker 1: can always have a great influencer, you can have a

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Speaker 1: great campaign, but the repurchase, like if you’re going to

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Speaker 1: go back a second time to the same formula and

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Speaker 1: are you going to really see over time the consumer

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Speaker 1: coming back, That’s R & D, and it’s not like

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Speaker 1: you cannot come tomorrow and disrupt everything either.

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Speaker 2: Oh, it is legit, strong product. And being able to,

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Speaker 2: like you said, invest as much in the R &

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Speaker 2: D and the criticality drive the repurchase as it is

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Speaker 2: in all of the things that go along with marketing, beauty, fashion,

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Speaker 2: or anything like that. So a slight pivot on the question,

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Speaker 2: which would be, what are the building blocks that absolutely

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Speaker 2: must be true that you thought about when you came here,

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Speaker 2: especially given your role in the U.S.? Because you guys are,

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Speaker 2: like you said, you’re huge globally in the U.S., very

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Speaker 2: different from the penetration, let’s say, you have in China.

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Speaker 2: How did you think about the building blocks of what

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Speaker 2: needed to be true for you to get that kind

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Speaker 2: of distribution, to get that kind of equity? What were

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Speaker 2: you building blocks there?

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Speaker 1: Sure. I think, again, the formulas are amazing and the

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Speaker 1: products were the foundation. We have amazing products and that’s

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Speaker 1: coming from Korea. I think where the success came from

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Speaker 1: was to have the agility and the open-mindedness of our

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Speaker 1: HQ team in Korea to let us adapt and define

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Speaker 1: what are those Korean brands for the Western consumers. And typically,

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Speaker 1: the marketing assets at the time, when I started seven

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Speaker 1: years ago, that were coming from Korea, were not adapted

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Speaker 1: to the US market. There was no diversity. It was,

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Speaker 1: you know, beautiful, porcelain Asian skin, but you didn’t, you

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Speaker 1: didn’t really show the diversity of the US population. It

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Speaker 1: could be too clinical or too reserved and, and, you know,

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Speaker 1: Sephora being our number one distribution channel at the time,

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Speaker 1: still a priority partner for us today. Like we needed

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Speaker 1: to adapt our marketing and our positioning and our storytelling

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Speaker 1: to the US consumer. And what happened is with the

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Speaker 1: US trial and errors, if you will, we progressively defined

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Speaker 1: the brands for the Western consumer. And what I really

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Speaker 1: love doing is that after winning a few cycles and

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Speaker 1: putting a few product on the map, we became in

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Speaker 1: the US the Western hub of content development, meaning we’re

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Speaker 1: shooting in the US and we then dispatching our assets

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Speaker 1: for Canada, Mexico, Europe, Australia, and we already have a

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Speaker 1: great partnership. And that has been this agility to adapt

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Speaker 1: products regionally, if you will, that I think has been

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Speaker 1: a great reason of our success. What is interesting, you know,

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Speaker 1: you were mentioning the Lip Sleeping Mask of Laneige, which

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Speaker 1: is the absolute bestseller. It’s a complete iconic product in

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Speaker 1: the US. This is not a bestseller in Asia, for instance.

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Speaker 1: So initially there were even talks of discontinuing this product

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Speaker 1: or just keeping one out of, and no longer have

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Speaker 1: the flavor. So you can imagine that really like having

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Speaker 1: this ability to really adjust the strategy to a regional

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Speaker 1: level has been critical in our success.

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Speaker 3: Critical.

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Speaker 2: And, you know, we’ve seen this with a number of

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Speaker 2: our prior guests that have talked about kind of the

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Speaker 2: trends in each. And obviously skin complexion, weather, and so

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Speaker 2: many other things do come into play. But as somebody

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Speaker 2: who is clearly in, we’re looking at each other on video,

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Speaker 2: but this is only coming out in audio, but I

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Speaker 2: have the fairest complexion and the curliest hair. And so

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Speaker 2: the idea of being mindful of like how my hair

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Speaker 2: skin needs are going to be different for people in

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Speaker 2: different regions is something that is a natural thing to consider.

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Speaker 2: And yet people don’t understand the complexity that needs to

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Speaker 2: go into being so much more hypersensitive to those needs.

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Speaker 3: And more hyper-targeted. Sarah, you do have great skin. Julian,

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Speaker 3: one of the things that I find fascinating looking at

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Speaker 3: your growth in the U.S. market is that you were

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Speaker 3: very deliberate with the channel strategy. And in many ways,

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Speaker 3: it kind of went against the grain. Would love for

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Speaker 3: you to speak to that.

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Speaker 1: Yeah, absolutely. I think We believe that being successful at

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Speaker 1: DTC is much harder today than it was a few

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Speaker 1: years ago with all the different changes in technology and

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Speaker 1: privacy policies. And our strong belief today for at least

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Speaker 1: the type of brand we’re running is that you must

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Speaker 1: have a strong retail partner and you cannot really do

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Speaker 1: it on your own. So typically, the first brand that

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Speaker 1: I was in charge of during Amore Pacific was Innisfree.

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Speaker 1: And Innisfree was supposed to be the brand that’s going

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Speaker 1: to be Direct to consumers, I was told in my interview,

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Speaker 1: you will not go to Sephora, you will not go

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Speaker 1: to Ulta, you will not go to Amazon. We’re going

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Speaker 1: to do freestanding stores and a beautiful website. And at

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Speaker 1: the time, Laneige was supposed to be the engine for

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Speaker 1: Sephora and industry would not go to Sephora. So we

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Speaker 1: had like a diversity of brand portfolio. And the reality

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Speaker 1: is that the US is such a big market that

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Speaker 1: you must have a partner. And Sephora is such a

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Speaker 1: great machine for brand building and customer acquisition that that

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Speaker 1: it is worth sharing the margin and partnering with a

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Speaker 1: retailer like Sephora to build the brand and gain access

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Speaker 1: to those beauty expert consumers that are spending a lot

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Speaker 1: on getting their VIB points. The pandemic is really where

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Speaker 1: we adjusted, realizing that freestanding stores was not going to

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Speaker 1: make it from our P & L and we had

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Speaker 1: to pivot. Thankfully, we had launched the brand in history

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Speaker 1: a year at Sephora before the pandemic, so we were

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Speaker 1: able to pivot faster. And we doubled down since then

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Speaker 1: in the pandemic. So with the pandemic, we adjusted the

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Speaker 1: portfolio of Amore Pacific Group in the U.S. to do fewer, bigger, better,

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Speaker 1: behind really strong brands and strong partnerships with Sephora, Amazon,

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Speaker 1: and still our DTC website. But we shut down our

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Speaker 1: freestanding stores or other counters in department stores for our

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Speaker 1: luxury brands at the time.

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Speaker 3: Do you believe in the U.S. market that brands can

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Speaker 3: be purely DTC? Or do you think that those dynamics

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Speaker 3: have gone away?

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Speaker 1: The reality is it’s changing all the time. So we’re

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Speaker 1: going to know what’s going to be in 2024 and beyond.

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Speaker 1: It was easier a few years ago. We really see

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Speaker 1: that the landscape is changing with retailers being a strong partner.

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Speaker 1: And we’ll also see like retail media network becoming a

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Speaker 1: bigger part of our marketing span versus our paid social,

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Speaker 1: for instance. After that, you know, I’m still very interested

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Speaker 1: to see how TikTok shop is going to behave in

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Speaker 1: the US. Are we finally going to crack the online

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Speaker 1: shopping that, you know, is huge in China and in Korea,

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Speaker 1: all over in Asia with influencers and directly converting? We

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Speaker 1: know that has been a slow adoption in the US.

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Speaker 1: Instagram tried and kind of failed. But we feel like

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Speaker 1: there’s something that with TikTok right now and TikTok shop

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Speaker 1: that maybe is going to be the next spark of

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Speaker 1: going back to a DTC business. I still very much

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Speaker 1: believe in influencers. Of course, paid influencers, at this point

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Speaker 1: of time, it’s a pay-for-play model. But we still see

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Speaker 1: that influencers are reaching a number of people that we

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Speaker 1: cannot just with our, just in paid, I would say.

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Speaker 1: But at the same time, I really believe in organic

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Speaker 1: content from the brand. Laneige has been a best-in-class on TikTok,

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Speaker 1: on Instagram Reels, and recently we cracked YouTube Shop. For

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Speaker 1: the longest time, we had 7,000 followers on YouTube short.

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Speaker 1: And for the last three weeks, we went completely viral

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Speaker 1: and we have 100,000 followers on YouTube short. So my

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Speaker 1: big shout out to the social media team. We’ve done

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Speaker 1: amazing there. The brand is interesting. It’s sexy. It’s fun.

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Speaker 1: We’re really engaging with our consumers. I still believe there’s

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Speaker 1: a path to DTC, but it’s not as obvious as

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Speaker 1: it might have been a few years ago.

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Speaker 3: Are your brands on TikTok shop, like using that as

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Speaker 3: a fulfillment?

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Speaker 1: We’re working towards a launch and we will be live

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Speaker 1: in the first quarter.

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Speaker 3: Okay, so we’ll have to follow up with you to

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Speaker 3: see how it went.

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Speaker 1: Exactly.

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Speaker 3: It seems like with all these changes, a big… Part

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Speaker 3: of it is the team that you’re working with and leading.

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Speaker 3: When it came to, you know, taking over the U.S. market,

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Speaker 3: how did you approach talent, like recruitment, development, to pull

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Speaker 3: this whole strategy off?

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Speaker 1: I think, you know, this is one of the things

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Speaker 1: I’m the most passionate about in the journey of Amoy

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Speaker 1: Pacific U.S. There was really a before and after the

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Speaker 1: pandemic in this case, where we fundamentally changed the culture

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Speaker 1: and the way of working for the better. I think

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Speaker 1: the pandemic forced us to, you know, do an exercise

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Speaker 1: of really the prioritization and making sure that we were

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Speaker 1: super sharp on our strategy. So the first thing we

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Speaker 1: do is really make sure that everyone in the organization,

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Speaker 1: whatever is their level, is super clear on our strategic priorities.

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Speaker 1: Virtual town hall that then became physical town hall is

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Speaker 1: a big thing. Really being laser sharp on our strategic

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Speaker 1: priorities and our staff products. We’re really believing in our

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Speaker 1: engine products. and putting all the effort behind those engine

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Speaker 1: products to really get the scale we need. And with that,

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Speaker 1: we also really talked about full funnel and really becoming

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Speaker 1: brand builders and brand storytellers versus just trade marketers. It’s

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Speaker 1: not just about a promotion or GWP. It’s really about

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Speaker 1: telling the brand story and elevating the content and the

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Speaker 1: way of communicating that brand story to the consumer. And

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Speaker 1: with that, we really looked at optimizing the talent that

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Speaker 1: we had We worked closely with HR on adjusting compensation, benefits, title, perks,

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Speaker 1: and really started to see with going back to a

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Speaker 1: positive business, also changing the culture, going to a positive

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Speaker 1: culture where people are really motivated to work together because

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Speaker 1: we are winning together and we’re very clear on our strategies.

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Speaker 1: And with that, our turnover rate has significantly decreased over

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Speaker 1: the last two years. Some people that had left are

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Speaker 1: coming back. Others are sticking with us. And we’re able

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Speaker 1: now to really build a great culture of internal mobility,

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Speaker 1: having multiple brands, but somewhat of a small structure, give

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Speaker 1: us the ability to move people from one brand or

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Speaker 1: from one function to another. And so we are able to, again,

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Speaker 1: you know, we’re not a startup and we’re not a

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Speaker 1: big corporation like L’Oreal, but we still have the flexibility

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Speaker 1: to move people around because we have multiple functions and

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Speaker 1: multiple brands.

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Speaker 2: Firmability is so important. As you’re thinking through almost like

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Speaker 2: a couple of the last questions that you had answered,

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Speaker 2: there was a few things that kind of came out.

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Speaker 2: The importance of figuring out how we find people where

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Speaker 2: they shop, the importance of influence, diversifying your retailers and

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Speaker 2: your distribution. With all of that in mind, where do

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Speaker 2: you see the role of ratings and reviews in influencing

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Speaker 2: purchase decisions as you start thinking through other mechanisms to

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Speaker 2: drive reputation as well as which products are right for which.

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Speaker 1: Types of people? I believe ratings and review are super

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Speaker 1: critical because everybody knows that influencers are sometimes paid, most

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Speaker 1: of the time paid. Do they truly believe in the

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Speaker 1: product or not? So I think ultimately the granularity of

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Speaker 1: looking at ratings and review is super important for the

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Speaker 1: project to really convince the final conversion. For me, that’s

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Speaker 1: a few points here. We know people want to really

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Speaker 1: pay attention where they spend their money. Ultimately, time and

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Speaker 1: time again, we know Beauty, in good times and bad times,

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Speaker 1: beauty always thrives. However, the consumers are more discerning. They’re

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Speaker 1: still going to spend the money. That’s the infamous lipstick effect.

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Speaker 1: But they will spend the money wisely. And so they

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Speaker 1: spend even more time finding the right product for them,

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Speaker 1: knowing that the competition has quadrupled over the last couple

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Speaker 1: of years. So there’s nonstop new products, new brands coming.

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Speaker 1: And the quality is really all over the place. Finding

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Speaker 1: the right product for you, finding people that are reviewers

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Speaker 1: that have the right, the same skin type or the

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Speaker 1: same hair type as you or the same concerns. So

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Speaker 1: it’s not just a generic review, it’s how personalized and

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Speaker 1: customized is it to my personal needs and what I’m

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Speaker 1: looking for. That is very important. What we’re really seeing

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Speaker 1: as well is the importance of before and afters. So

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Speaker 1: we as brands are investing in before and afters, but

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Speaker 1: you see, for instance, Sephora on their reviews, you have

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Speaker 1: the possibility to to put pictures like this is my

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Speaker 1: personal before and after or you have the check-in to

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Speaker 1: say like this is an official purchase or you have

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Speaker 1: to disclose that you were compensated or you were given

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Speaker 1: the product for free so I believe like all the

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Speaker 1: transparency is not going away the desire for transparency is

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Speaker 1: not going away in that framework, ratings and review are

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Speaker 1: very important. And the last piece is in our social listening,

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Speaker 1: the volume of conversation on the brands. Yes, it’s on

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Speaker 1: TikTok and Instagram, but actually it’s on Reddit. Reddit is

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Speaker 1: a huge platform where people are talking about the brands.

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Speaker 1: And we don’t have access to it. We don’t monitor it.

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Speaker 1: We can just advertise on it. And it’s a paid advertising.

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Speaker 1: It’s very obvious. But we cannot join the forum. We

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Speaker 1: cannot join the conversation. So it’s a complete free space

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Speaker 1: for consumers to speak their truth where the brand cannot impact.

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Speaker 3: We’ll have to send this episode to the chief product

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Speaker 3: officer of Reddit because you just gave him some good ideas.

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Speaker 2: Or she. Or they.

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Speaker 3: Julian, we have to ask you our famous last question

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Speaker 3: that we could pick your brain all day, which is,

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Speaker 3: what’s the bravest thing you’ve ever done?

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Speaker 1: So I ended up doing skydiving because this was something

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Speaker 1: that I’ve thought for 10 years that I really wanted

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Speaker 1: to do. And I was really, I wanted to do

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Speaker 1: it and I did it. And at the time I

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Speaker 1: loved it. The adrenaline was kicking. I had a big

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Speaker 1: smile on my face when I ended up landing. And

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Speaker 1: then it was in the morning. I jumped in the

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Speaker 1: morning and then throughout the afternoon and the following days,

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Speaker 1: I realized how much I hated it, how much I

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Speaker 1: was scared and I would never do it ever again.

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Speaker 1: But I did it and I’m glad that I ticked

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Speaker 1: that box.

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Speaker 3: Where did you do it?

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Speaker 1: In France, in the West Coast of France, in Brittany.

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Speaker 1: The landscape was beautiful. I kept my eyes open and

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Speaker 1: I got to enjoy the landscape.

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Speaker 3: Love it.

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Speaker 1: Love it.

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Speaker 3: Well, Julien, thank you for letting us pick your brain. Obviously,

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Speaker 3: beauty is a space we’re all watching. Everything happens first

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Speaker 3: there and then we see it impact the rest of CPG.

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Speaker 3: So we really appreciate your time.

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Speaker 1: Thank you so much.

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Speaker 3: If you enjoyed this episode and want to keep nerding

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00:21:31,710 –> 00:21:35,330
Speaker 3: out on all things beauty and skincare, there’s a few

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Speaker 3: episodes you should go check out. Go check out the

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Speaker 3: Wella episode with their chief digital officer, Chris. Go check

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Speaker 3: out the Supergoop episode with their CEO, Amanda. Go check

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Speaker 3: out the Evolution of Smooth. This is an early episode

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Speaker 3: of ours with their CMO, So Young. Or go check

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Speaker 3: out another L’Oreal person. Julian came from L’Oreal, the GM

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Speaker 3: of Urban Decay, Milena Higuera. If you like what you’re

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Speaker 3: listening to, tell a friend, write a review, give us

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00:22:05,130 –> 00:22:17,930
Speaker 3: a like. Thanks for listening. Thank you.

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Speaker 2: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman

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Speaker 2: and the host of Touch of Truth, a new podcast

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Speaker 2: launching on the Adweek Podcast Network. My dad gave me

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00:22:38,760 –> 00:22:42,469
Speaker 2: this incredibly smart piece of advice. Meet everyone once. As

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Speaker 2: a result, I’ve met some of the most fascinating and

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Speaker 2: inspiring people on the planet.

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Speaker 1: Now on Touch of Truth, we’re coming centre stage and

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00:22:49,859 –> 00:22:52,020
Speaker 1: sharing the mic to experience stories of.

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Speaker 2: Truth, insights and visions for the future that will challenge

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Speaker 2: your way of thinking.

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Speaker 1: Touch of Truth is available wherever you listen to podcasts.

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Speaker 2: New episodes come out every Tuesday. I do hope to

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Speaker 2: see you there.