Brave Commerce

Hosted ByRachel Tipograph & Sarah Hofstetter

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

BRAVE COMMERCE | Episode 107: Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy

Brave Commerce
Brave Commerce
BRAVE COMMERCE | Episode 107: Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy
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In this episode of BRAVE COMMERCE, Nathalie Gerschtein, President of Consumer Products at L’Oréal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape.

Nathalie attributes her long tenure with L’Oréal to the company’s commitment to providing growth opportunities and a culture that encourages learning and innovation. She emphasizes the importance of stepping out of one’s comfort zone and embracing opportunities for personal and professional development.

Nathalie also advocates for leading with empathy, citing it as a vital trait for fostering trust, psychological safety, and diversity of thought within teams. She rejects the notion that vulnerability equates to weakness; asserting that it takes courage for leaders to acknowledge their vulnerabilities and adopt a “learn it all” mindset rather than a “know it all” attitude.

Discussing the need for personalization at scale in today’s consumer-centric landscape, Nathalie delves into how L’Oréal leverages technology and consumer insights to tailor experiences and products to individual preferences, thereby deepening brand-consumer relationships. Despite the rise of digital channels and changing consumer behaviors, she believes that beauty remains a resilient industry, driven by consumers’ desire for self-indulgence and pampering.

During the conversation, Nathalie also addresses L’Oréal’s marketing strategies, including its presence in cultural events such as the Super Bowl and partnerships with influential figures like Cardi B and Coco Gauff. She emphasizes the importance of authenticity in brand collaborations and the need to balance mass marketing efforts with personalized experiences.

The discussion further explores the evolving role of retailers in the beauty industry ecosystem. Nathalie views retailers as strategic partners in enhancing the consumer experience, both online and offline. She sees opportunities to create immersive in-store environments and leverage emerging platforms like TikTok Shop to further engage consumers.

Key Takeaways:

●Encourage a culture of innovation and risk-taking to drive progress and adaptation

●Focus on consumer-centricity by listening to their needs, decoding signals, and delivering personalized experiences at scale

●Move at the speed of culture with authentic brand communications, while leveraging partnerships to amplify brand messages


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See omnystudio.com/listener for privacy information.

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Speaker 1: Where I think in the U.S. we can really keep improving,

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Speaker 1: I worked in different geographies and before coming to the U.S.

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Speaker 1: I was in Asia. And the type of in-store environment,

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Speaker 1: whether it’s, you know, physical shelf or digital shelf that

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Speaker 1: you can find in Asia… is more immersive. So you

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Speaker 1: have an experience that is very different for beauty than

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Speaker 1: it is for food or for other categories, right? I

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Speaker 1: think in the US, there is still an opportunity to

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Speaker 1: treat beauty very differently from the rest of the categories

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Speaker 1: and create that immersive environment.

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Speaker 2: Welcome to today’s episode of Brave Commerce.

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Speaker 3: I’m Rachel Tippegraph, the founder and CEO of Micmac.

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Speaker 2: I’m Sarah Hofstetter, president of Profitero.

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Speaker 3: And this is a show that talks about what’s relevant

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Speaker 3: in e-commerce for the world’s biggest brands. Sarah, do you

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Speaker 3: ever feel like there’s a calm moment in your business?

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Speaker 2: So I’ll tell you a story that I was not

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Speaker 2: going to say on the podcast, but now I have

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Speaker 2: to tell you a story. So I wasn’t feeling so

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Speaker 2: great last week and I went to the doctor and

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Speaker 2: he’s like, yeah, you don’t look so hot. I can

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Speaker 2: test you for a whole bunch of things, but I’m

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Speaker 2: guessing it’s stress. I’m like, why are you guessing it’s stress?

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Speaker 2: He’s like, I know you. So he takes my bloods

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Speaker 2: and it turns out my bloods are great except for

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Speaker 2: this one thing. And he leaves me a voicemail yesterday saying,

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Speaker 2: your bloods look great except for this one thing, you’re

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Speaker 2: really high in cortisol. And that is the hormone for stress.

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Speaker 2: So if you could come back during a time where

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Speaker 2: that you’re not stressed, we’ll run the bloods again and

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Speaker 2: see what happens when you’re not stressed. I have played

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Speaker 2: this voicemail for my husband.

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Speaker 1: And he just can’t stop laughing.

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Speaker 2: So yeah, yeah, the answer is yes. Rachel, do you

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Speaker 2: have your calm moments?

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Speaker 3: No, I’m working on it. I’m really working on it

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Speaker 3: because like you, I’m sure if I got blood work

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Speaker 3: right now, my cortisol levels would be not in a

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Speaker 3: great place. I have a lot of envy for people

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Speaker 3: who can have such composure and calmness. no matter what’s

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Speaker 3: happening in their life. And honestly, like that’s my North star.

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Speaker 3: It’s what I’m trying to work towards every day. Yeah.

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Speaker 2: I don’t think it was that far away from the

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Speaker 2: maybe even that same day.

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Speaker 1: I’m trying.

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Speaker 3: Like I got a massage. I got my nails done.

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Speaker 1: Yeah. And then I went, I got my floods done.

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Speaker 2: But I think some of it is a matter of

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Speaker 2: trying to figure out what gets thrown at you and

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Speaker 2: what gets thrown at you that much. I absolutely understand

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Speaker 2: because I also believe that if I wasn’t working, I

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Speaker 2: would find other things to stress about.

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Speaker 1: That’s just kind of, unfortunately my nature.

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Speaker 2: So I may as well stress about things that, you know,

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Speaker 2: have some impact in different ways, but it is about

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Speaker 2: how you react.

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Speaker 3: Absolutely. And I look at all these global business leaders,

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Speaker 3: some of them who’ve had tremendous careers operating in different

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Speaker 3: markets against different market headwinds. And when we meet them

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Speaker 3: often on this show, they just seem so calm, cool,

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Speaker 2: It does take a high degree of muscle memory of

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Speaker 2: learning how to do that. And also, you know, a

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Speaker 2: little bit of a see it, be it. A little

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Speaker 2: bit of imposter syndrome. That little cocktail. I guess most

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Speaker 2: people don’t come on the show and talk about their

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Speaker 2: blood results.

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Speaker 1: Go figure.

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Speaker 3: They don’t. But we’re about to bring a really amazing

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Speaker 3: leader onto the show. She is currently L’Oreal’s president of

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Speaker 3: North America Consumer Products, which is a huge division. And

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Speaker 3: she’s had an incredible career working in Europe as well

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Speaker 3: as Asia. And you’re going to hear from her on

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Speaker 3: how she weathers the storm no matter how turbulent it

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Speaker 3: may be. So on that note, let’s bring Natalie onto

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Speaker 3: the show. We are very excited to welcome Natalie Justin,

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Speaker 3: the president of L’Oreal Consumer Products in North America. Hello, Natalie.

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Speaker 1: Hi, I’m so happy to be here today. Thank you

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Speaker 1: for having me.

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Speaker 3: Absolutely. And so you’re hailing right now from New York City.

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Speaker 3: The three of us are right now spread out all

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Speaker 3: across New York. But you didn’t start your career at

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Speaker 3: L’Oreal in New York, if I’m right. You started in France, correct?

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Speaker 1: Yes, absolutely.

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Speaker 3: Looking at your LinkedIn, it looks like you’ve been with

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Speaker 3: L’Oreal for quite some time, which is honestly a trend.

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Speaker 3: So L’Oreal must be doing something right if they can

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Speaker 3: retain great talent for nearly 20 years. The industry has

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Speaker 3: significantly changed over the last 20 years. So has the workplace.

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Speaker 3: When you look back at starting your career in France

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Speaker 3: out of the New York office, what are some of

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Speaker 1: Yeah, I think L’Oreal is, as you’re saying, must be

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Speaker 1: the comfort zone. And I think that’s really the way

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Speaker 1: my career in France. But then, you know, after nine

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Speaker 1: And now I’ve been in the U.S. for six years. And,

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Speaker 1: you know, when you’re asking what are the leadership lessons

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Speaker 1: is not easy, for sure. You know, expectations about the

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Speaker 1: leader really vary across cultures, especially if you have to

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Speaker 1: be more or less hands-on with your team. But what

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Speaker 1: I learned in the U.S. is really to lead with

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Speaker 1: empathy and to show vulnerability. And I think vulnerability is

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Speaker 1: really the biggest form of courage that a leader can

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Speaker 1: show to their teams. You know, it’s more about the

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Speaker 1: learn-it-all mentality versus the know-it-all mentality. So it’s about being

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Speaker 1: in the test and learn, fail fast, take risks. And

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Speaker 1: the leader should insufflate that spirit in their team. It’s

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Speaker 1: really important to enable everybody to innovate and really to

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Speaker 1: have a business that’s thriving. And I think… That’s really

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Speaker 1: the right mindset, whether the leader is a woman or

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Speaker 1: a man, by the way, which makes me think of

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Speaker 1: a TED talk by Reshma Sojani, who is the founder

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Speaker 1: and CEO of Girls Who Code. And she was saying,

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Speaker 1: you know, we raise our girls to be perfect while

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Speaker 1: we raise our boys to be brave. And we really

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Speaker 1: have to shift that paradigm and make sure that all

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Speaker 1: the leaders of tomorrow are raised to be bold and

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Speaker 1: really to move forward and you know, and to impact

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Speaker 1: the world and to drive the change that is needed.

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Speaker 2: I think that’s fantastic on a whole bunch of levels.

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Speaker 2: Not lost on me, there are three women on this

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Speaker 2: call and the title of the podcast is called Brave Commerce.

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Speaker 2: So we are here to change that paradigm and you

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Speaker 2: being a part of this certainly helps. I love the

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Speaker 2: idea of inviting the boldness and expecting the bravery. as

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Speaker 2: well as leading with empathy. And leading with empathy is

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Speaker 2: not a sign of weakness, it’s actually a sign of connectivity.

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Speaker 1: Exactly.

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Speaker 2: Could you go a little bit more into that? I

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Speaker 2: don’t know that that’s necessarily a feminine thing per se,

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Speaker 2: but I think that there are certain elements from within

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Speaker 2: the feminine sides of all of us that could lean

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Speaker 2: in a little bit more on that whole empathy thing.

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Speaker 1: Yeah, I don’t know if it’s feminine per se, but

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Speaker 1: I think women can really help drive this within the organization.

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Speaker 1: Because I think women are more open to that empathy.

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Speaker 1: And also they are challenging people to listen more. And

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Speaker 1: I think it really starts with listening. Like if you listen,

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Speaker 1: then you can hear what other people feel. You can

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Speaker 1: take into account their reality. And that’s really where you

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Speaker 1: can lead better with your team. And you can also

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Speaker 1: create an environment of psychological safety where everybody can come

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Speaker 1: as their whole self at work. And they can really

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Speaker 1: voice their opinion in order to move the business forward.

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Speaker 1: And in order to make sure that there’s not only

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Speaker 1: one opinion that matters in the room, but there’s a

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Speaker 1: diversity of opinions that matter and can bring everybody forward.

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Speaker 2: It’s a great point. And kind of speaking to the

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Speaker 2: whole idea almost of trying to find those elements of empathy,

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Speaker 2: finding the psychological safety, even understanding how to bring women

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Speaker 2: up and encourage them perhaps to take up more space

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Speaker 2: within leadership. It’s a little bit of a challenger mentality

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Speaker 2: still today. I wish it weren’t the case, but we’re

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Speaker 2: still operating in a world of a challenger mentality. And

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Speaker 2: this is a very poor attempt by me to pivot

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Speaker 2: into the next question.

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Speaker 3: I was like, where are you taking this? Where is

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Speaker 3: she going with this?

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Speaker 2: She’s attempting to be smooth and still not working. So

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Speaker 2: within the space that you operate in and having had

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Speaker 2: two decades, multiple countries, super impressive. Your airline status must

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Speaker 2: be extraordinary. There are these headwinds like the rise of

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Speaker 2: skincare and cookie-less internet that is making it harder to

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Speaker 2: get those one-to-one interactions. Given you’ve spent so much of

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Speaker 2: your time at the leader brands within L’Oreal, how are

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Speaker 2: you thinking about what it takes to win with so

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Speaker 2: many challengers, in certain cases, ankle biters, trying to come

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Speaker 2: at you from different directions?

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Speaker 1: Yeah, I think what it takes to win is really

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Speaker 1: to have your ears wide open. It’s the recipe for

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Speaker 1: success has always been the same somehow. Even if the

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Speaker 1: world is changing so much, it’s all about consumer centricity.

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Speaker 1: And we are very lucky because people love to talk

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Speaker 1: about beauty. You know, they talk about beauty online. They

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Speaker 1: talk about beauty with friends. They want to talk about

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Speaker 1: beauty with the brands, with us. So what we have

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Speaker 1: to do is really to listen and then to decode

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Speaker 1: their needs and what they want. And that’s kind of

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Speaker 1: the beauty of marketing is that you really, it’s this

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Speaker 1: ability to interpret signals and turn them into opportunities. And

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Speaker 1: it makes me think of a quote from Henry Ford

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Speaker 1: who said, you know, if I had asked people what

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Speaker 1: they wanted, they would have told me faster horses. Nobody

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Speaker 1: would have said I need a car because they didn’t

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Speaker 1: even know what it was, right? And so that’s really

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Speaker 1: our job. You know, our job is to understand that

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Speaker 1: people want speed, they want agility, and then from horses,

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Speaker 1: it’s to build a car. And I think it’s a

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Speaker 1: pretty cool job.

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Speaker 3: There’s something about L’Oreal’s deep understanding of that, but then

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Speaker 3: you’re able to organize people around speed and agility, unlike, honestly,

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Speaker 3: any other organization. You know, Micmac works across 1,200 brands, Profitero,

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Speaker 3: I think even a little bit more. And In 2015,

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Speaker 3: L’Oreal awarded me slash Micmac the Women in Digital Award.

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Speaker 3: And that’s how I got the business started. L’Oreal, what

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Speaker 3: do they seem to understand that other organizations don’t? Like,

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Speaker 3: how is L’Oreal successful at moving quickly and other big

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Speaker 3: corporations can’t move quickly?

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Speaker 1: I think it goes back to the beginning of our

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Speaker 1: discussion about failing fast, taking risk, measured risk, but still

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Speaker 1: risk testing and learning. And a lot of people don’t

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Speaker 1: know that, but actually L’Oreal was founded by a chemist.

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Speaker 1: And so a chemist, you know, I have friends who

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Speaker 1: do research and what they do is they fail all

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Speaker 1: the time. But for them, it’s not about failure is

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Speaker 1: they found so many ways to progress. It’s really about progress, right?

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Speaker 1: And that’s really one of the things that drove me

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Speaker 1: to L’Oreal in the first place. Like that, you know,

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Speaker 1: break the autopilot mindset. try again. It’s so amazing to

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Speaker 1: be able to just impact the world. So I think

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Speaker 1: that’s what really sets aside L’Oreal versus our competitors is

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Speaker 1: this ability to test and learn all the time, to

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Speaker 1: have that kind of entrepreneur spirit, but within the structure

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Speaker 1: of a bigger company.

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Speaker 3: You know, there’s this language that I’ve heard go around L’Oreal,

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Speaker 3: both internal and externally, which is personalization at scale. How

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Speaker 3: is that coming to life for you in the mass

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Speaker 3: market in North America?

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Speaker 1: Yeah, I think personalization at scale is more and more

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Speaker 1: important because people today, they don’t want to interact with

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Speaker 1: brand the same way as their neighbors or their friends.

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Speaker 1: Like they want to have that somehow personalized and intimate

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Speaker 1: relationship with the brand. And now with the tech and with,

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Speaker 1: you know, social media and with all our tools in

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Speaker 1: terms of personalization and diagnostic, we can go much further

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Speaker 1: and we can really have that one-on-one relationship with them

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Speaker 1: or one-to-many as well when you think about live streams. And,

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Speaker 1: you know, that really makes that relationship much more personal.

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Speaker 1: And it’s great because when you think of it, we

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Speaker 1: have so many different products that I think it’s important

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Speaker 1: they understand which one they have to pick for their

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Speaker 1: specific needs. So that’s really what we want to do today.

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Speaker 1: It’s not about beauty for all anymore, but it’s really

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Speaker 1: about beauty for each.

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Speaker 3: It’s an amazing focus and so hard to execute, especially

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Speaker 3: at scale, which is probably the tension of it. In

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Speaker 3: the mass market in North America, it’s a really interesting moment, right?

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Speaker 3: Because the pandemic slush fund is sort of going away

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Speaker 3: and consumers have low savings, high credit, yet we’re seeing

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Speaker 3: them spend on luxury. And then in the mass market,

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Speaker 3: there’s like really interesting behaviors. So to talk outside of beauty,

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Speaker 3: if you look at food, what we’re seeing is like

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Speaker 3: consumers are actually spending less on food. And then they’re

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Speaker 3: reallocating that to more discretionary spends like buying Nike sneakers

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Speaker 3: or Apple products. When you think about the future of

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Speaker 3: the mass market in North America, what’s your perspective on

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Speaker 3: the economy and how consumers are shopping?

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Speaker 1: I think they still want to pamper themselves. And that’s

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Speaker 1: why beauty has been so resilient, you know, since the

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Speaker 1: beginning of times. Like beauty is an industry that has

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Speaker 1: always existed and is always going to exist. Because if

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Speaker 1: you have a lot of money, you still want to

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Speaker 1: indulge yourself in beauty. And if you don’t have so

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Speaker 1: much money, well, buying that lipstick is probably less expensive

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Speaker 1: than buying a car or buying, you know, a trip.

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Speaker 1: So I think beauty is very resilient. To your point

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Speaker 1: about people wanting to also indulge themselves in different way,

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Speaker 1: you know, it makes me think about the Super Bowl.

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Speaker 1: It’s true that they want now to also engage more

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Speaker 1: and more with like entertainment. When you think of Taylor Swift,

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Speaker 1: you know, everybody is talking about her as a phenomenon

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Speaker 1: and impacting the entire world. American economy. And when you

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Speaker 1: think about the Super Bowl, I think it’s also a

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Speaker 1: great opportunity for beauty brands to move at the speed

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Speaker 1: of culture and to engage, you know, with the consumer

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Speaker 1: in a different way. That’s something we could talk about.

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Speaker 2: Let’s dive into that for just a sec, because on

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Speaker 2: the one hand, we’re dealing with all of this personalization

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Speaker 2: and how one person does not want to experience these

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Speaker 2: brands or get their beauty concierge almost of what’s going

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Speaker 2: to work right for them from something quite mass, not

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Speaker 2: in terms of mass consumer, but just a one-to-many message.

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Speaker 2: At the same time, there’s a criticality of being in

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Speaker 2: culture and being where your audience is. So on the

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Speaker 2: one hand, you’ve got this great approach to dynamic, creative,

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Speaker 2: and new ways of really hitting consumers in the ways

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Speaker 2: that will matter to them the most. And then on

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Speaker 2: the flip side, you just referenced the Super Bowl. You

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Speaker 2: do you balance all of that, the idea of reaching

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Speaker 2: 100 million people versus one-to-one?

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Speaker 1: I think we have to do both at the same time. Also,

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Speaker 1: depending on where the consumer is in their journey, they

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Speaker 1: don’t want the same thing. Sometimes they want to be wowed,

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Speaker 1: you know, by a brand. And sometimes they want that

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Speaker 1: intimacy of going through, you know, a skincare diagnosis and

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Speaker 1: understand what is the exact serum they should use and

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Speaker 1: the toner they should use and the moisturizer they should use.

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Speaker 1: So I think it’s really about the brand to understand

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Speaker 1: those critical moments when they can engage with the consumer

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Speaker 1: and really do it in a way that is very authentic.

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Speaker 1: So you were talking about the Super Bowl. The Super

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Speaker 1: Bowl this year, it’s true, it earned like 124 million

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Speaker 1: viewers and a lot of them were women. So, you know,

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Speaker 1: that’s why it’s changing the game about what brands and

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Speaker 1: stories people are expecting to see in the moment. So

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Speaker 1: the Super Bowl for us typically was the perfect stage

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Speaker 1: for our NYX Professional Makeup brand because number one, it’s

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Speaker 1: really a loved brand, but it has pretty low awareness.

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Speaker 1: Like not everybody knows about NYX Professional Makeup. It is

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Speaker 1: the makeup brand of entertainment in terms of its positioning.

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Speaker 1: And so the best way to really increase awareness was

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Speaker 1: to use the biggest entertainment stage. So we had a

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Speaker 1: great collaboration with Cardi B, who loves the brand and

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Speaker 1: has used the brand for many, many years. And we

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Speaker 1: had the perfect product, which was that new plumping gloss.

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Speaker 1: for a humorous twist, you know, on the advertising. So

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Speaker 1: the stars were really aligned. And that’s how we’re able

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Speaker 1: to move at the speed of culture. But it has

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Speaker 1: to be authentic. It cannot be forced.

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Speaker 3: Oh, it’s amazing. And we’re obviously recording this episode off

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Speaker 3: the heels of the Final Four in women’s college basketball,

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Speaker 3: which was the most watched basketball game ever, whether it

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Speaker 3: was men or women. And so it’s so interesting how

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Speaker 3: sports is becoming culture that has no gender barrier. So

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Speaker 3: I imagine we’ll start to see L’Oreal show up in

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Speaker 3: other places, even beyond the Super Bowl.

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Speaker 1: Absolutely. And we just actually signed a partnership with Coco

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Speaker 1: Gauff with one of our brands called Carol’s Daughter, and

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Speaker 1: we are very excited to collaborate with Coco.

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Speaker 4: Awesome.

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Speaker 1: Love it.

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Speaker 3: I follow her on Instagram, so I’m sure I’ll start

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Speaker 3: to see all that.

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Speaker 1: Talk about being bold and brave.

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Speaker 3: It’s amazing. Yeah, I agree. So on the topic of media,

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Speaker 3: so here L’Oreal is investing in the Super Bowl. Another

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Speaker 3: key area that I imagine L’Oreal, especially in the mass

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Speaker 3: consumer products division, invests is with your retail partners. Retailers

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Speaker 3: are no longer just distributors. They’re also now a mass

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Speaker 3: advertising channel. And so I imagine the conversation is quite

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Speaker 3: complicated with your retail partners because you want different things

348
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Speaker 3: from them and they want different things from you. Given

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Speaker 3: your seat in the ecosystem, a lot of people who

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Speaker 3: listen to us also are brand manufacturers. What’s your perspective

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Speaker 3: right now on the best way to navigate your relationship

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Speaker 3: with retailers since they play so many roles in the

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Speaker 3: success of a brand’s future?

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Speaker 1: Actually, I see it as a great opportunity. It’s an

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Speaker 1: opportunity for us to elevate our partnership with them and

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Speaker 1: to be even more strategic and follow or even anticipate

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Speaker 1: the consumer’s journey and needs, whether in-store or online. So

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Speaker 1: the fact that they become even more aware and understand

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Speaker 1: even better their shoppers is really a way for our

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Speaker 1: partnership to be much stronger. So we can really collectively

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Speaker 1: improve the experience, where I think in the US we

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Speaker 1: can really keep improving. I worked in different geographies and

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Speaker 1: before coming to the US, I was in Asia. And

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Speaker 1: the type of in-store environment whether it’s, you know, physical

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Speaker 1: shelf or digital shelf that you can find in Asia

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Speaker 1: is more immersive. So you have an experience that is

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Speaker 1: very different for beauty than it is for food or

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Speaker 1: for other categories, right? I think in the US, there

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Speaker 1: is still an opportunity to treat beauty very differently. from

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Speaker 1: the rest of the categories and create that immersive environment.

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Speaker 3: Yeah, I think many people would agree with you and

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Speaker 3: potentially the rise of TikTok shops will start to change

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Speaker 3: those things. We have to ask you our famous last question,

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Speaker 3: which is what’s the bravest thing you’ve ever done?

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Speaker 1: Yeah. So look, there is a quote that I love

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Speaker 1: and I keep referring to this quote, which is, Life

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Speaker 1: isn’t about avoiding the storm or waiting for the storm

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Speaker 1: to pass. It is about learning how to dance in

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Speaker 1: the rain. And I think basically the situation is the situation,

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Speaker 1: but the way you react to it is entirely your decision.

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Speaker 1: And so working across different geographies definitely, you know, built

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Speaker 1: my resilience. One of the reasons I joined L’Oreal is

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Speaker 1: because I wanted an international career. So, you know, after

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Speaker 1: nine years in France, I felt it was time. And

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Speaker 1: I took the leap to India and with a boyfriend

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Speaker 1: I had met only six months prior. And fast forward

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Speaker 1: 13 years later, it was one of the best experiences

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Speaker 1: in my career. And also personally, because he became my

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Speaker 1: husband and the father of my daughter. So it’s pretty

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Speaker 1: good to take a leap of faith when the time

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Speaker 1: is right. So we’ve got.

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Speaker 2: Dancing in the rain. With boldness and bravery.

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Speaker 1: Exactly.

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Speaker 2: I love it.

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Speaker 3: Love that the love story worked out. It’s so true.

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Speaker 3: There’s so much emotional energy that’s wasted based on how

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Speaker 3: you react to a situation. So those words ring true

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Speaker 3: to me. Well, thank you so much for your time,

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Speaker 3: for your wisdom, for the outlook on the mass market.

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Speaker 3: I love the optimism, especially in beauty. And we’re always

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Speaker 3: watching L’Oreal, but I’m sure now even more people will

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Speaker 3: be too.

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Speaker 1: Thank you so much. Thank you for having me. Thank you, Sarah.

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Speaker 1: Thank you, Rachel.

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Speaker 3: If you enjoyed hearing from this incredible leader who happens

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Speaker 3: to be a woman and you want to continue down

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Speaker 3: this journey of badass women navigating challenges, go check out

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Speaker 3: a recent episode we did with Wendy Jean from Tyson’s

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Speaker 3: or go all the way back to last summer in

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Speaker 3: August and where we brought back Diana Hosling from Colgate.

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Speaker 3: Both of these women talk about bravery in business and

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Speaker 3: in their personal lives. If you like what you heard,

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00:22:29,230 –> 00:22:32,310
Speaker 3: tell a friend, share on LinkedIn, write a review. Thanks

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Speaker 3: for listening.

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Speaker 4: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman

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Speaker 4: and the host of Touch of Truth, a new podcast

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Speaker 4: launching on the Adweek Podcast Network. My dad gave me

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Speaker 4: this incredibly smart piece of advice. Meet everyone once. As

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Speaker 4: a result, I’ve met some of the most fascinating and

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Speaker 4: inspiring people on the planet. Now on Touch of Truth,

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Speaker 4: we’re coming centre stage and sharing the mic to experience

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Speaker 4: stories of truth, insights and visions for the future that

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Speaker 4: will challenge your way of thinking. Touch of Truth is

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Speaker 4: available wherever you listen to podcasts. New episodes come out

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Speaker 4: every Tuesday. I do hope to see you there.