Brave Commerce

Hosted ByRachel Tipograph & Sarah Hofstetter

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

BRAVE COMMERCE | Episode Sparking Opportunity in Commerce with Michael Kassan: The Power of People, Legacy, and the 3 C’s

Brave Commerce
Brave Commerce
BRAVE COMMERCE | Episode Sparking Opportunity in Commerce with Michael Kassan: The Power of People, Legacy, and the 3 C's
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In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Michael reveals the thought process behind launching 3C Ventures, a company focused on Consulting, Convening, and Co-investing. He explains how these three pillars serve as the foundation of his business, offering insights into where he sees the industry headed and how 3C Ventures will continue to be a driving force at the intersection of marketing, media, and technology.

Michael also delves into the importance of human connections and making strategic bets on people. Sharing anecdotes from his career, he emphasizes the value of trusting instinct when identifying talent and why relationships built on trust and transparency are essential for long-term success. Whether it’s finding that “lightning in a jar” in potential hires or maintaining a network of trusted industry leaders, Kassan explains how people remain the core of his business philosophy.

Finally, the conversation turns introspective as Michael reflects on his legacy and lessons learned from past leadership decisions. He openly discusses one of his greatest business regrets and how it has shaped his perspective moving forward. With a mix of wisdom and humility, Michael shares what he hopes the industry will say about him in the future and offers advice for the next generation of entrepreneurs navigating the ever-evolving world of commerce.

Key Takeaways:

  • The Power of the 3 C’s: Michael discusses the creation of 3C Ventures, grounded in the pillars of Consulting, Convening, and Co-investing, and how these principles are shaping his new business ventures.
  • Betting on People: Michael emphasizes the importance of spotting potential in people—what he calls “lightning in a jar”—and how trust, transparency, and talent fuel success.
  • Legacy and Leadership: Reflecting on his career, Michael shares his thoughts on leaving a lasting impact, the lessons learned from past regrets, and how he’s guiding the next generation of industry leaders.

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Speaker 1: The nuance within consulting, the nuance within convening, the nuance

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Speaker 1: within co-investing would be much too long for this podcast,

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Speaker 1: for this conversation. But let it suffice to say that,

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Speaker 1: as I said, 18 years ago, I had an opportunity

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Speaker 1: to peer around a corner and see the opportunity and

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Speaker 1: look at the plot of real estate at what I

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Speaker 1: characterized as the intersection of marketing, media, advertising, entertainment, sports,

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Speaker 1: and technology. And I found a plot of real estate there,

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Speaker 1: and it was uninhabited. And that old joke we’ve all

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Speaker 1: heard in our life, look to your left, look to

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Speaker 1: your right. I did. There was nobody there. So I

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Speaker 1: took the spot.

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Speaker 2: Welcome to today’s episode of Brave Commerce.

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Speaker 3: I’m Rachel Tippegraff, the founder and CEO of Micmac.

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Speaker 2: I’m Sarah Hofstetter, president of Profitero.

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Speaker 3: And this is a show that talks about what’s relevant

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Speaker 3: in e-commerce for the world’s biggest brands. Sarah, what do

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Speaker 3: you think is the most important asset that any company has?

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Speaker 2: People, talent, no question. You got a better answer?

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Speaker 3: No, human capital.

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Speaker 4: Absolutely.

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Speaker 3: But what comes with that is your ability to hire correctly, train, retain.

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Speaker 3: And to be perfectly honest, I have found it to

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Speaker 3: be the hardest part of the job.

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Speaker 2: I would say as well, being able to read somebody

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Speaker 2: in a 45 minute interview process and doing that over

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Speaker 2: and over and over again and doing it with your

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Speaker 2: most junior and most senior employees. It’s just, it’s hard

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Speaker 2: to be able to find that, that je ne sais quoi,

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Speaker 2: whether that’s hiring your talent or even finding people to

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Speaker 2: work with. Think about how much you and I have

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Speaker 2: done together. It sparked from a dinner where we just clicked,

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Speaker 2: but that was many hours together and then multiple conversations

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Speaker 2: that kind of get there. You still have to figure

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Speaker 2: out what’s that spark, what’s that kernel that gets you there.

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Speaker 2: I remember the first time I met Michael Kasson.

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Speaker 4: Mm-hmm.

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Speaker 2: Yeah, it was in a conference room at 360i’ s early days.

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Speaker 2: It was with him and Wendell Millard. They had just

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Speaker 2: started MediaLink. They were looking at the right kind of

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Speaker 2: companies both to invest in as well as to bring

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Speaker 2: clients in and whatnot. And I didn’t know about his reputation.

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Speaker 2: I didn’t know the whole Michael Kasten story. I was

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Speaker 2: just relatively new to the industry. And you walk in

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Speaker 2: and you know that’s somebody with a spark. It’s not

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Speaker 2: the name dropping. It’s the understanding of when and where

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Speaker 2: and how to be at the intersection. He and Wenda

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Speaker 2: took an early stake in 360i before it was sold.

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Speaker 3: I’ve never looked into 360i’ s investors.

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Speaker 2: Well, we sold the company 14 years ago, something like that.

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Speaker 2: But this was early. This might have been like 2005

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Speaker 2: when we first met Michael and Wenda. And we can

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Speaker 2: have a whole episode on the buying and selling of 360i.

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Speaker 2: But yeah. He’s got a lot of stories. He’s got

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Speaker 2: a lot more stories, Mr. Kasson, some of which he

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Speaker 2: has shared with us today.

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Speaker 3: Well, I have an employee at Micmac who grew up

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Speaker 3: at MediaLink and he is a star employee. So I

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Speaker 3: really think that he does know how to pick talent.

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Speaker 3: Who better to hear from on how to do it

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Speaker 3: than Michael Kasson himself. So let’s bring him onto the show.

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Speaker 2: Michael Kasson, founder and CEO of 3C Ventures. We are

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Speaker 2: thrilled to have you on the podcast. Thanks so much

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Speaker 2: for joining us, Michael.

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Speaker 1: Well, Sarah and Rachel, it’s a pleasure. Two people that

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Speaker 1: I have great respect for. And if there’s anything that

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Speaker 1: I like to do, it’s talk. So this is fun

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Speaker 1: for me.

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Speaker 2: Actually, I think you’re a better listener than you are talker.

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Speaker 2: And you’re a pretty damn good talker. So let’s get

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Speaker 2: into it.

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Speaker 1: I’ll tell you a story. I’m funny about these old

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Speaker 1: lessons that I learned when I was young. My grandmother

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Speaker 1: taught me a few, but one that she taught me

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Speaker 1: was there’s a reason you have two ears and one mouth.

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Speaker 1: You should listen more than you talk.

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Speaker 2: So it’s clear that you’ve taken that to heart. I

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Speaker 2: think my staff that taught me that as well. I

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Speaker 2: don’t know how much I listened.

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Speaker 4: Yeah.

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Speaker 2: That’s another story.

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Speaker 1: My grandmother also taught me another one, which I use

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Speaker 1: a lot. And you’ve probably heard me use it over

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Speaker 1: the years, Sarah. It was don’t read people’s lips. Watch

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Speaker 1: their feet. Don’t listen to what people say. Watch what

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Speaker 1: they do.

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Speaker 2: I like that. Yeah. Let’s get into the newest information,

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Speaker 2: which is you starting 3C Ventures. So can you just

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Speaker 2: ground everybody? What is it? And the podcast is called

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Speaker 2: Brave Commerce. So if there’s a commerce angle, you get

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Speaker 2: bonus points.

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Speaker 1: Right. So as I was contemplating what’s next, a tough

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Speaker 1: decision for me to leave the company that I founded.

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Speaker 1: Those things are tough because I’m an emotional kind of guy.

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Speaker 1: And I look at from whence I came. And I

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Speaker 1: think you can’t ever forget that. As we’re approaching on

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Speaker 1: the calendar, from whence I came, what I grew up

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Speaker 1: calling Columbus Day, which is now Indigenous People Day, from

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Speaker 1: whence I came, was from Brooklyn 71 years ago when

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Speaker 1: we moved to California on what is now Indigenous People Day.

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Speaker 1: So I look at from whence I came geographically in

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Speaker 1: the one case, but what I look at it professionally,

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Speaker 1: I had the good fortune 18 years ago, roughly, to

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Speaker 1: look around the corner and come up with the idea

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Speaker 1: for my previous company. And I’m very proud of what

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Speaker 1: I was able to build and the people I was

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Speaker 1: able to attract and the kind of ripple I was

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Speaker 1: able to have in the pond. if you will, of

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Speaker 1: our industry with my previous company. So when I looked

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Speaker 1: at this opportunity, I said, what am I going to

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Speaker 1: do and what do I want to focus on? And

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Speaker 1: I was sitting with a good friend of mine named

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Speaker 1: John Miller, who many of you may know, who industry,

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Speaker 1: boldface name, having been around for a long time, back

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Speaker 1: in the day, ran AOL and then News Corp Digital

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Speaker 1: Leadership and many, many other important plays in the industry.

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Speaker 1: And we were sitting around in the spring and he said,

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Speaker 1: so Michael, what do you want to do next? What

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Speaker 1: are you going to do? And he took a piece

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Speaker 1: of paper and it was a proverbial whiteboard. We were

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Speaker 1: at a table, so it wasn’t actually a whiteboard, but

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Speaker 1: it was a table that you could write on the tablecloth.

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Speaker 1: So he said, so you’re going to consult. So he

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Speaker 1: writes the word consult. I said, yes. He said, and

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Speaker 1: you’re still going to do your events and what you’ve

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Speaker 1: done with the industry with CAN and CES and Possible

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Speaker 1: and all the different events. And he says, so you’re

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Speaker 1: going to convene. So he writes the word convene. And

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Speaker 1: he says, I presume you’re going to still through a

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Speaker 1: family office lens and invest in things? And I said, yes.

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Speaker 1: He said, so you’re going to co-invest. So here’s a

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Speaker 1: piece of paper sitting in front of me that says consult, convene,

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Speaker 1: and co-invest. And I said, so it’s the three Cs.

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Speaker 1: That’s how I got to three Cs. So it’s not

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Speaker 1: some mysterious story as to what it means. It was

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Speaker 1: descriptive in my view of what I was going to

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Speaker 1: be focusing on, consulting, convening, and co-investing. And I think

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Speaker 1: that’s a good way to describe the what And the

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Speaker 1: nuance within consulting, the nuance within convening, the nuance within

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Speaker 1: co-investing would be much too long for this podcast, for

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Speaker 1: this conversation. But let it suffice to say that, as

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Speaker 1: I said, 18 years ago, I had an opportunity to

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Speaker 1: peer around a corner and see the opportunity and look

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Speaker 1: at the plot of real estate at what I characterized

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Speaker 1: as the intersection of marketing, media, advertising, entertainment, sports, and technology.

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Speaker 1: And I found a plot of real estate there, and

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Speaker 1: it was uninhabited. And that old joke we’ve all heard

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Speaker 1: in our life, look to your left, look to your right.

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Speaker 1: I did. There was nobody there. So I took the spot.

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Speaker 1: I have the opportunity again, Rachel and Sarah, to look

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Speaker 1: around the corner. The only difference is, even though I’ve

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Speaker 1: gotten older, my eyesight’s actually gotten better because I’ve had

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Speaker 1: the experience of the things that I did and now

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Speaker 1: don’t want to necessarily do the same or the things

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Speaker 1: that I didn’t do that I want to now add in.

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Speaker 1: So that’s the moment that I’m at right now. I

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Speaker 1: peered around the corner. That plot of real estate is

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Speaker 1: still there. There’s other people around that plot of real estate,

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Speaker 1: but I think I have a unique opportunity to capitalize

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Speaker 1: on my experience and the connectivity and the imagination that

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Speaker 1: I have around where this industry is going at this point,

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Speaker 1: number one. But I have a little more, but let

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Speaker 1: me take a breath because that was a long-winded answer.

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Speaker 3: So playing this out 10 years from now, after you’ve

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Speaker 3: accomplished the three Cs, what do you want the industry

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Speaker 3: to say about you? What’s your legacy with the three Cs?

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Speaker 1: Whoa, that’s a good question. And I’m a believer that

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Speaker 1: legacy matters. But I guess the legacy that we all

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Speaker 1: want is that the industry would look at me and

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Speaker 1: say I was a good person and that I contributed

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Speaker 1: to the industry. And I saw opportunity for the industry.

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Speaker 1: And I tried to capitalize on that for the industry,

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Speaker 1: but obviously for myself as well. Yeah, I think number one, always,

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Speaker 1: as we would say, a mensch, okay? And I’d like

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Speaker 1: that to be the legacy, obviously with the substantive underpinnings

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Speaker 1: of that. But yeah, I think I would probably be

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Speaker 1: very happy if that was the industry moniker that I

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Speaker 1: could walk away with.

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Speaker 2: So as we get a little nostalgic, I guess, are

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Speaker 2: there any like leadership decisions that you regret in hindsight?

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Speaker 2: I have no doubt you will leave a menschlich mark

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Speaker 2: you already have and will continue to do so. On

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Speaker 2: the flip of it, decisions you’ve regretted and perhaps has

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Speaker 2: it shaped the way you think about navigating?

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Speaker 4: Yeah.

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Speaker 1: The last transaction that I completed, which didn’t end well,

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Speaker 1: is probably the biggest regret that I have because I’ll

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Speaker 1: be honest, because I am, I never expected to carry

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Speaker 1: a different business card. I regret that transaction very, very seriously.

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Speaker 1: I made a bad judgment and it’s one that cost

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Speaker 1: me and I’m sad about that. So yeah, the promise

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Speaker 1: of that transaction on paper was real. The substance of

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Speaker 1: it wasn’t. And so, yeah, I would say that’s probably

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Speaker 1: in business one of the decisions I regret the most. However,

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Speaker 1: in the spiritual nature of our conversation, I also was

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Speaker 1: taught like you, when God closes a door, God opens

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Speaker 1: a window or the other way around. So, yeah, this

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Speaker 1: door closed unexpectedly. you know, my choice, but still unexpectedly.

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Speaker 1: But the window that’s opened is very exciting to me.

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Speaker 3: Michael, as a fellow entrepreneur who hopefully one day has

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Speaker 3: a story like yours, when you’re doing diligence on the

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Speaker 3: next stage of your company, What learnings do you have

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Speaker 3: for operators and founders as they evaluate those possibilities?

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Speaker 1: Yeah, make sure that the promise is backed up by

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Speaker 1: the people and make sure you do the proper diligence

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Speaker 1: on the people. You know, I was on the phone

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Speaker 1: with the chief marketing officer this morning asking me career advice.

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Speaker 1: And I said, this is an analogy, but it’s a

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Speaker 1: good example. I think at the Forbes CMO conference a

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Speaker 1: couple of years ago, Seth Matlins was interviewing me and

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Speaker 1: he said, Michael, and it was a very provocative question.

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Speaker 1: He said, Michael, what does the CEO generally not know

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Speaker 1: about the role of the CMO? And I thought that

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Speaker 1: was such a brilliant question because it brings into question

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Speaker 1: so many elements of what I think helps me answer

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Speaker 1: your question. I said, well, it’s interesting because I think

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Speaker 1: it goes back to the job description. So what I’ve

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Speaker 1: used that provocative question for is a great piece of

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Speaker 1: new business, always. You ask that question to a CEO

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Speaker 1: and you’re going to get so many answers and you’re

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Speaker 1: going to make the CEO think about it. And I’ve

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Speaker 1: done that frequently because I then say, well, look, it

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Speaker 1: goes to the job description and the title. If you

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Speaker 1: give somebody a job description of chief growth and marketing officer,

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Speaker 1: does that person have the levers that they need to

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Speaker 1: execute growth? That’s where I’m going to go with this.

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Speaker 1: So the diligence is make sure that what you write

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Speaker 1: on a piece of paper in terms of integration and

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Speaker 1: in terms of you know, systems and in terms of

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Speaker 1: all of that is backed up by the people, that

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Speaker 1: you actually have the levers. The levers would be the people.

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Speaker 2: So with that in mind, I mean, you are de

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Speaker 2: facto the most connected person in our industry. And no

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Speaker 2: matter which one of the words or alliterations you use

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Speaker 2: that would be to define our industry, you would still

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Speaker 2: be the most connected, whichever one we were looking at.

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Speaker 2: You’re connected to a lot of power. And you talk

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Speaker 2: about betting on people. What’s your filter for how you

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Speaker 2: think about, like, okay, I’m going to bet on this person.

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Speaker 2: Maybe he or she is not in the inner circle

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Speaker 2: at this point, but I see something. What is that

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Speaker 2: je ne sais quoi?

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Speaker 1: There’s always that spark, Sarah. And that’s hard to put

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Speaker 1: into words. It’s lightning in a jar. You know, I

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Speaker 1: tell the story of when I hired Grant Gitlin to

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Speaker 1: be the first chief of staff, and I made up

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Speaker 1: the title. And Grant was such a unique individual. He

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Speaker 1: was there to interview. It was early in my previous company,

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Speaker 1: and he was there for an associate job. And in

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Speaker 1: the meeting, he asked me a question. He said, Michael,

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Speaker 1: and I’m paraphrasing because he would never have asked the

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Speaker 1: question in these words, but I’m paraphrasing. He said, Michael,

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Speaker 1: would it be interesting for you to meet the young,

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Speaker 1: hip didgeridoo in New York? And again, he did not

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Speaker 1: say that. I’m paraphrasing. I said, so are you asking

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Speaker 1: me if I would want to meet Mark Zuckerberg before

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Speaker 1: he was Mark Zuckerberg? And he said, yeah. I said,

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Speaker 1: is that a blonde joke? Okay. I mean, I was

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Speaker 1: being sarcastic. I love blondes. No kidding. But I was

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Speaker 1: being sarcastic. It’s kind of like, is that an IQ test?

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Speaker 1: I mean, of course I would like to. Something about

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Speaker 1: that question sparked something in my mind. And at that moment,

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Speaker 1: I riffed on a job description of what became chief

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Speaker 1: of stuff. And I had not thought about it one

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Speaker 1: moment before that conversation. And I said to him, let

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Speaker 1: me ask you a question. Would you be interested in

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Speaker 1: this role And I literally articulated the role in a riff.

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Speaker 1: And when I finished, reminding you I asked it as

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Speaker 1: a question, he looked at me and said, is that

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Speaker 1: a blonde joke? And I said, you’re hired. Okay. There

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Speaker 1: was a spark. I saw it. How do you put

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Speaker 1: that into words? Well, I did, but it’s anecdotal. There’s

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Speaker 1: something you see. I don’t know what it is. I

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Speaker 1: don’t know how to describe it. It’s amorphous, but when

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Speaker 1: you see it, you know it.

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Speaker 3: Just real quick, we have a shared mutual. I had

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Speaker 3: coffee with Linda Boff this morning, and she brought up Grant.

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Speaker 3: So Grant, I hope your ears are ringing.

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Speaker 1: He texted me last night, and I owe him a

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Speaker 1: phone call. But I tell you this, Nellie Boff, Linda’s daughter,

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Speaker 1: was one of our mentees and interned and then worked

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Speaker 1: at MediaLink for a very long time. And I have

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Speaker 1: a big heart for Linda Boff and the entire family.

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Speaker 2: Talk about making bets. I mean, Michael, you and I

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Speaker 2: met when you took an early investment in 360i about

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Speaker 2: 20 years ago, something like that. There’s something about that

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Speaker 2: where you seem to be in the right place at

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Speaker 2: the right time, like all the freaking time. You’re saying

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Speaker 2: it’s that.

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Speaker 1: Well, but you know what, Sarah? Being in the right

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Speaker 1: place at the right time, you have to know it.

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Speaker 4: Yeah.

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Speaker 1: There was a great degree of insecurity for me early

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Speaker 1: in this iteration of my career when at the beginning

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Speaker 1: of the century, people would introduce me at events and

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Speaker 1: I’d speak and they’d go, Michael Kasson with the biggest

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Speaker 1: Rolodex in the world. And I would be pretty insecure

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Speaker 1: about that because I think, whoa, I think I’ve accomplished

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Speaker 1: a few things in my life. I went to college.

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Speaker 1: I went to law school. I went to graduate school.

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Speaker 1: I built a couple of businesses. I’ve had some good fortune.

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Speaker 1: And I thought, is that what I’ve achieved? I’ve achieved

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Speaker 1: notoriety because of a Rolodex. The insecurity went away when

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Speaker 1: I realized it’s great to have this, okay? but it’s

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Speaker 1: what you do with it and how you understand it

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Speaker 1: and how you navigate it. That was the special sauce

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Speaker 1: that I think I brought. So my insecurity went away

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Speaker 1: because I went, actually, it’s a compliment.

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Speaker 2: I certainly think it is. And especially, again, it’s how

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Speaker 2: you use it. That’s the difference between being the maven

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Speaker 2: and being the connector. And I actually think you’re both.

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Speaker 2: To be a good connector, you need to be a maven.

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Speaker 2: And to be a good maven, you need to have

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Speaker 2: the right connections.

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Speaker 1: Well, it’s worked out. Look, let me not answer a

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Speaker 1: question that hasn’t been asked, but Going back to the

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Speaker 1: words and words matter, I identified the themes that I

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Speaker 1: want to focus on in 3C and it came back

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Speaker 1: to words. About two years ago, I stumbled on something

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Speaker 1: where I was asked in the role that I somehow

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Speaker 1: have in this industry, and I’m going to hearken back

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Speaker 1: to a Curb Your Enthusiasm episode. One of my favorites

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Speaker 1: was about a dinner party and Larry David was trying

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Speaker 1: to figure out who was going to be the middle

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Speaker 1: at the dinner party. The middler. The middler. I kind

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Speaker 1: of think I somehow either self-anointed or appointed as the

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Speaker 1: middler in the industry. As such, I had to come

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Speaker 1: up with the words or phrases that I would use

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Speaker 1: to spark the conversation. Because if you’re in that role,

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Speaker 1: you got to know, what am I going to say

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Speaker 1: at that dinner party, proverbially, to start the conversation? So

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Speaker 1: I wrote down a bunch of words, and it turned

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Speaker 1: out that the words started with either the letter T

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Speaker 1: or the letter C. So I said, I’m going to

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Speaker 1: adopt these as my Ts and Cs. I don’t mean

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Speaker 1: terms and conditions. But if I have to shine a

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Speaker 1: light on the areas that I want to focus on,

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Speaker 1: I’m going to let the T’s and C’s guide me.

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Speaker 1: So here you go, the T’s. And what I mean

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Speaker 1: by this are the industry focus areas that I think

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Speaker 1: we all are dealing with. The T’s are trust, transparency, talent, technology,

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Speaker 1: and transformation. I haven’t met anybody lately that’s not in

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Speaker 1: some sort of a transformation. Trust, obvious, transparency, critical, talent,

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Speaker 1: the dearth of talent. And technology, kind of duh, obviously.

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Speaker 1: Those are the T’s. The C’s. This is a gift

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Speaker 1: to you, Sarah, in the profitero part of your life,

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Speaker 1: which is the C words. Content, commerce, culture, creativity, community, curation.

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Speaker 1: Those are the C words. And I start with content

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Speaker 1: and commerce because it’s rare lately to hear the word

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Speaker 1: commerce not being modified by the word content. In that context,

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Speaker 1: another C word, I look at it and say, if

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Speaker 1: I have to tell you where 3C is going to focus,

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Speaker 1: it’s going to focus on those words and the manifestations

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Speaker 1: of those words in practice. Trust, transparency, talent, technology, and transformation, content, commerce, culture, creativity, community,

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Speaker 1: and curation. I rest my case.

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Speaker 3: Maybe the ampersand is AI.

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Speaker 1: There you go. It’s the word, Rachel, when the interweb

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Speaker 1: was getting started and you’d be at a cocktail party

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Speaker 1: and everyone would say, hey, do you have a website? Oh,

360
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Speaker 1: do you have a, oh, we need a website. I mean,

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Speaker 1: I’m going back a long time. Today it’s, you know,

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Speaker 1: the drinking game in our world is AI. By the way,

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Speaker 1: I told this story publicly a while ago and it’s

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Speaker 1: exactly a year ago. Lynn Lewis, somebody I’m sure we

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Speaker 1: all know in the industry, we had kitted around in

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Speaker 1: the summer of 23 that AI was the drinking game

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Speaker 1: because every conversation you had, AI came up. We’re sitting

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Speaker 1: in temple last year, now literally a year ago in

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Speaker 1: Rosh Hashanah, and I get a text from Lynn Lewis,

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Speaker 1: obviously a Reformed templeer. She wouldn’t be texting during temple,

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Speaker 1: but kidding. But I get a text and it says, well,

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Speaker 1: the drinking game has continued. My rabbi just mentioned AI

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Speaker 1: in his sermon. Not two hours later, because of time

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Speaker 1: zones in my temple, my rabbi mentions AI in his sermon.

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Speaker 1: I sent Lynn Lewis back a note. I said, the

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Speaker 1: drinking game is on. It’s continuing. In the rabbinic universe.

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Speaker 3: Well, Michael, we could literally pick your brain for decades,

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Speaker 3: but we got to ask you our famous last question,

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Speaker 3: which is, what’s the bravest thing you’ve ever done?

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Speaker 1: Well, I’m going to change it to say the smartest

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Speaker 1: thing I ever did, because it’s the same. 50 years ago, Ronnie.

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Speaker 4: Ronnie?

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Speaker 1: Yes.

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Speaker 4: Wow.

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Speaker 2: Mazel tov. It all comes back to Ronnie. Nothing happens

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Speaker 2: in a conversation without Ronnie.

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Speaker 1: Absolutely.

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Speaker 3: That’s amazing.

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Speaker 1: And this December is 50 years. Well, that’s it. And

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Speaker 1: by the way, that was the bravest and smartest thing

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Speaker 1: I did. but the luckiest thing I did as well

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Speaker 1: because of the dividends. That’s the children and the grandchildren.

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Speaker 2: Oh, you should continue to have, I feel like I’m

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Speaker 2: already in shul. You should continue to have nachas from

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Speaker 2: your children and grandchildren.

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Speaker 1: You know this, I think, but literally in the month

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Speaker 1: of September, we had a bat mitzvah and a bar

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Speaker 1: mitzvah one week apart.

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Speaker 2: Beautiful.

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Speaker 1: I put on a suit this month more than I

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Speaker 1: wanted to.

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Speaker 2: Better for the simple than the other thing you put

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Speaker 2: on the suit.

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Speaker 1: Exactly.

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Speaker 2: Well, Michael, thank you so much for joining us on

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Speaker 2: Brave Commerce. We can’t wait to see all the awesomeness

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Speaker 2: that 3C has in store. And maybe we’ll even be invited.

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Speaker 4: To a party.

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Speaker 1: You know you will. Rachel and Sarah, I want to

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Speaker 1: thank both of you. Appreciate it. And as I said

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Speaker 1: at the beginning, I love to talk. So thanks for

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Speaker 1: the opportunity.

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Speaker 2: Truly an opportunity for everybody to use their ears and listen.

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Speaker 2: So thank you. Shana Tova.

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Speaker 1: Shana Tova. Thank you.

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Speaker 2: Shana Tova.

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Speaker 3: If you enjoyed hearing from one of our industry greats,

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Speaker 3: we’ve had many on the show, but two in particular

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Speaker 3: that are part of Michael’s Orbits that we want to highlight.

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Speaker 3: go check out an episode that we did with Shelly Zalas,

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Speaker 3: or go check out a very early episode with Gary Vaynerchuk.

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Speaker 3: If you like what you hear, write a review, tell

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Speaker 3: a friend, share on LinkedIn. Thanks for listening.

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Speaker 4: Hi, I’m Jackie Cooper, Global Chief Brand Officer at Edelman

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Speaker 4: and the host of Touch of Truth, a new podcast

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Speaker 4: launching on the Adweek Podcast Network. My dad gave me

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Speaker 4: this incredibly smart piece of advice. Meet everyone once. As

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Speaker 4: a result, I’ve met some of the most fascinating and

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Speaker 4: inspiring people on the planet. Now on Touch of Truth,

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Speaker 4: we’re coming centre stage and sharing the mic to experience

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Speaker 4: stories of truth, insights and visions for the future that

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Speaker 4: will challenge your way of thinking. Touch of Truth is

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Speaker 4: available wherever you listen to podcasts. New episodes come out

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Speaker 4: every Tuesday. I do hope to see you there.