Future Commerce | Episode 379: Predictions 2025: The Rise of Gen X & Americana

In our biggest episode of the year, we explore seismic shifts coming in 2025: from the return of Gen X leadership to a new wave of American counterculture. We revisit our eerily accurate 2024 predictions while laying out bold forecasts for retail consolidation, AI evolution, and the changing media landscape. Plus, we dive deep into why Google might be poised for a massive comeback and how Walmart is transforming into a media empire.