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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | The Missing Link in Your Ad Strategy: Creator Content That Works

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The Missing Link in Your Ad Strategy: Creator Content That Works

January 21, 2025 The Ecommerce Playbook Podcast 00:24:11

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator content into their campaigns to maximize performance and ROI.

We’ll break down:

  • Why most ads fall flat and how to fix them.

  • The importance of properly briefing creators for ad success.

  • How to align your paid and organic teams for seamless content creation.

  • A proven structure to create scroll-stopping, performance-driven videos.

  • Tips for sourcing authentic creators that resonate with your target audience.

  • The secret to scaling ad performance with data-driven creative strategies.

If you’re ready to bridge the gap in your ad strategy and unlock the full potential of creator-driven content, this is the missing link you’ve been searching for!

Show Notes:

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