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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | Say Goodbye to TikTok? The Truth About the Possible Ban

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Say Goodbye to TikTok? The Truth About the Possible Ban

January 16, 2025 The Ecommerce Playbook Podcast 00:19:40

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the ecommerce industry. What does this mean for advertisers, brands, and creators who rely on TikTok as a platform?

We’ll break down:

  • The reasons behind the potential ban.
  • How the decision could reshape ad budgets and content strategies.
  • The platforms that might benefit if TikTok disappears.
  • What ecommerce brands should do to prepare.

Don’t miss this deep dive into one of the most critical conversations shaping digital marketing today. Whether you’re a TikTok user, advertiser, or just curious about what’s next, this episode is packed with insights you can’t afford to miss!

Show Notes:

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