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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | Growth Is a Muscle—Here’s How to Train It

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Growth Is a Muscle—Here’s How to Train It

May 6, 2025 The Ecommerce Playbook Podcast 00:21:14
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Growth Is a Muscle—Here’s How to Train It
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Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and how to build a system that trains this muscle every day.

From 400+ ads to 52 product launches a year, we’ll show you what it takes to build momentum, create consistently, and generate real results.

You’ll learn:

  • Why most brands dramatically underestimate the effort required

  • The 3-stage framework: Quantity → Diversity → Quality

  • How consistent action builds compound returns

  • The system we use at CTC to drive mid-8-figure growth

If you’re tired of waiting and ready to start creating, this is your blueprint..

Show Notes:

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