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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | 2024 Was About Surviving – 2025 Is About Winning

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 2024 Was About Surviving – 2025 Is About Winning

January 30, 2025 The Ecommerce Playbook Podcast 00:30:34

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN.

In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares insights from real brands that are outpacing their forecasts by leveraging high-impact marketing initiatives, influencer collaborations, and product launches.

If you’re ready to stop playing defense and start scaling aggressively, this episode is for you.

Want help implementing this strategy? Visit commonthreadco.com and smash that “Hire Us” button.

Show Notes:

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