Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.

Hit PLAY to hear:

• 🔎 Why shouting about sustainability might hurt your brand
• 🌿 How LimeSharp blends design with eco-friendly practices
• 🛒 The smart way to guide customers toward greener choices
• 💬 Why honesty (not perfection) wins loyal customers
• 🔄 The big opportunity brands are missing in circular commerce

Key timestamps to dive straight in:

[03:12] UX design journey from Paris to London.

[09:22] Sustainability: transparency over greenwashing.

[10:14] Transparent product sourcing and efforts.

[13:55] Timing of sustainability education.

[16:44] Post-purchase sustainability challenges.

[18:33] Listen to Leslie’s Top Tips!

Full episode notes here: https://ecmp.info/537

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This podcast uses the following third-party services for analysis:

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