eCommerce MasterPlan | 536: The Circular Business Model that Works for Haines Collection with Jules Haines

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.
Hit PLAY to hear:
- π― The shocking truth about homeware textile waste (it’s bigger than you think!)
- ποΈ How Jules turned leftover fabrics into a thriving business
- β»οΈ The clever way old textiles are becoming construction materials
- π‘ Why curating quality products is key to building customer trust
- π Jules’ powerful advice for starting a sustainable business β even without all the answers
- π The upcoming legislation that could change the textile industry forever
Key timestamps to dive straight in:
[05:33] Entrepreneurial persistence amid uncertainty.
[09:09] Curating luxury leftover fabrics.
[12:33] Curating luxury with care.
[13:28] Streamlined upholstery and charity solutions.
[18:46] Discounted luxury for diverse customers.
[21:20] Accountability and small steps matter.
[22:29] Listen to Julesβ Top Tips!
Full episode notes here: https://ecmp.info/536
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