Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.

Hit PLAY to hear:

• How Sarah Raven skyrocketed from £8M to £22M in sales 🚀
• The UX and tech strategies that drive higher conversions 🛒
• Why bundling products boosts sales (without discounts!) 💡
• The secret to making sustainability a business advantage 🌱
• How to simplify your tech stack for smarter growth ⚙️
• Must-know tips for improving your site’s search & UX 🔍

Key timestamps to dive straight in:

[04:36] Emma’s career journey: dining room to eCommerce.

[08:35] Focus: UX and customer journey.

[12:00] Eco-friendly, customer-centric nursery.

[15:50] Refocus with MoSCoW prioritization method.

[18:52] “Keys to Business Success”

[21:06] Optimise website search for sales.

[23:41] Listen to Ash’s Top Tips!

Full episode notes here: https://ecmp.info/532

Download our ebook >> https://ecmp.info/ebook “500 Top Tips to Make Your eCommerce Business More Profitable”

Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor?go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/