eCommerce MasterPlan | 529: Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet’s Hema Natesan

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food.
With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year.
Hit PLAY to hear:
- How Hema grew her blog into a $2M eCommerce brand
- The secret sauce behind My Little Moppet’s WhatsApp community
- Why transparency wins in a competitive eCommerce market
- How to reduce ad spend without losing revenue
- The must-know tips for cracking India’s eCommerce scene.
Key timestamps to dive straight in:
[03:19] Blogging journey: from doctor to food blogger.
[07:51] Blogging: a community resource platform.
[11:50] Hiring Strategy: mold fresh talent.
[14:43] eCommerce success in India: key factors.
[17:28] Cutting ad spend, boosting sales.
[18:45] Listen to Hema’s Top Tips!
Full episode notes here: https://ecmp.info/529
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