Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here’s some of his achievements:

• scaled soak.com from £2 to £80million
• drove digital growth at Holland & Barrett
• took Bathroom Mountain from £0 to £40million in 18 months

Who better to chat to about how to grow your sales from 7 to 8 figures?!

Hit PLAY to hear:

• The one obsession that can skyrocket your eCommerce growth
• How Jay scaled a business to $40M in just 18 months
• Why efficiency and AI are game-changers for scaling in 2025
• Jay’s top tips for picking the perfect marketing channel
• The biggest mistake most brands make—and how to avoid it

Key timestamps to dive straight in:

[05:21] Focus obsession on a single digital channel.

[09:27] Research channels, understand competitors, leverage advantages.

[11:41] Understand and learn channel metrics for advantage.

[13:51] Optimise landing page performance for conversions.

[19:56] AI enhances efficiency; human expertise remains crucial.

[21:23] AI boosts efficiency and ROI by simplifying data.

[24:08] Listen to Jay’s Top Tips!

Full episode notes here: https://ecmp.info/527

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