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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | Compass Explained: The Next Evolution in Creative Strategy

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Compass Explained: The Next Evolution in Creative Strategy

February 13, 2025 The Ecommerce Playbook Podcast 00:36:58

Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down how Compass revolutionizes the way brands develop, manage, and scale their creative assets—seamlessly integrating with your media and financial strategy.

 In this episode, you’ll learn:

  • How Compass connects creative strategy to financial planning

  • The step-by-step workflow of building a data-driven media plan

  • How AI helps automate creative ideation, audience targeting & campaign execution

  • Why meta’s latest ad updates demand more creative—and how Compass solves this

  • How to plan, generate, and launch 300+ ads with efficiency

Want to start using Compass for your brand?

Visitadcompass.ai to learn more and get started.

Show Notes:

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