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Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

April 21, 2025 Andrew Potkewitz Honest ECommerce 00:24:53 0 Comments

On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.

We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray
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Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

April 14, 2025 Andrew Potkewitz Honest ECommerce 00:16:46 0 Comments

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese
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Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

March 24, 2025 Andrew Potkewitz Honest ECommerce 00:32:21 0 Comments

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

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Honest ECommerce | Bonus Episode: Ecommerce Insights: The Power of Customer Conversations with Nick Trueman

February 6, 2025 Andrew Potkewitz Honest ECommerce 00:39:34 0 Comments

On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.

We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!

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