In this episode of Commerce Famous, host Ben Marks interviews Jason Young, founder of Ballistic Agency, who shares his unique journey from seminary to the e-commerce world, particularly focusing on the firearms industry. They discuss the challenges and opportunities within this niche market, the importance of building relationships, and the evolving landscape of e-commerce technology.
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Aaand we’re back from the end of year break! In this episode of Commerce Famous, host Ben Marks interviews Margaux Mengebier, Director of CX & Marketing Strategy at West Monroe, who shares her extensive experience in digital transformation and customer experience. They discuss the evolution of customer interactions with brands, the importance of data and analytics, and the impact of AI on business strategies.
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