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Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

April 7, 2025 Andrew Potkewitz Honest ECommerce 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

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Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

March 24, 2025 Andrew Potkewitz Honest ECommerce 00:32:21 0 Comments

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

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Honest ECommerce | Bonus Episode: Ecommerce Insights: The Power of Customer Conversations with Nick Trueman

February 6, 2025 Andrew Potkewitz Honest ECommerce 00:39:34 0 Comments

On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.

We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!

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