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Honest ECommerce | 318 | Transforming a Simple Idea into a Business | with Liam Eriksson

February 24, 2025 Andrew Potkewitz 00:26:34 0 Comments

On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.

We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!

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