We Made a “Simple” App. It Wasn’t.
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$6K to $25M With Zero Outside Capital
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Quit paid media. Focused on what works. Got bigger.
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What They Are, When You Need One, Why They Don’t Have to Suck
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Run ads from a creator’s handle, not yours. It converts 15% better.
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Why Your 7-Figure Store Has No Cash (And How to Fix It)
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From mushroom gummies to THC drinks: Jake Mellman’s update on Troop and why he’s launching Psilly Goose to replace alcohol.
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How Food Social Cracked Shopify’s New Channel
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Bootstrapped a period care brand to $7M, then won $1M from Pharrell.
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Meller’s co-founder on expanding across the Atlantic
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