Ecommerce has come a long way, but are we still innovating—or just optimizing? In this episode of Watson Weekend, we sit down with Dimple Rao, a seasoned product management leader with over 15 years of experience in retail and digital commerce.

We dive into:

✅ How ecommerce innovation has evolved (and where it’s stalled)

✅ The balance between efficiency and true disruption

✅ What the future of retail and customer experience looks like

✅ The biggest challenges brands face when trying to innovate

From Amazon’s early days to today’s AI-driven commerce landscape, we unpack what’s changing, what’s staying the same, and how businesses can truly push the industry forward.