The ASOM Pod | EP34: Live Shopping & Social Commerce: The Next Big eCommerce Revolution?

February 13, 2025

Episode 34

00:51:45

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive into the fast-evolving world ofsocial commerce and how it’s reshaping e-commerce and retail. They break down howTikTok, Facebook, and YouTube are weaving shopping into their platforms and debate whether a U.S. tech giant (cough Metacough) will take over.

The crew also gets real aboutlive shopping—is it the next big thing, or just another fleeting trend? They discuss the differences betweeninfluencer vs. creator marketing, whytesting across multiple sales channels is a must, and the brands that are already cashing in. Plus, there’s some spicy convo around whether TikTok should be acquired by a U.S. company (cue the drama).

What You’ll Learn:

Why social commerce is blowing up (and how to get in on it)
The future oflive shopping and whether it’s a goldmine or a gimmick
HowMeta, YouTube, and TikTok stack up in the social commerce race
The secret sauce to makingreloadable products a revenue machine
The biggest challenges brands face when jumping into social commerce

This episode is packed with hot takes, industry insights, and real talk foreCommerce pros, marketers, and brand builders who want to stay ahead of the curve.
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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle— Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6— The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io

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00:00 Teaser Trailer

01:06 Introducing the Hosts

02:28 Event Announcements and Promotions

03:05 Deep Dive into Social Commerce

04:27 Exploring Social Commerce Channels

10:38 Live Shopping and Consumer Behavior

16:23 The Future of Social Commerce

27:10 The Power of Live Shopping

27:45 Building an Audience from Scratch

29:07 Choosing the Right Platform