Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products.

Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.

Hit PLAY to hear:

• Starting with a clear mission & vision
• Using a customer-focused approach
• Sustainability and quality going hand-in-hand
• Having a multi-channel strategy
• Why a lean team structure works

Key timestamps to dive straight in:

[05:33] Moms influence sustainable product strategy and portfolio expansion.

[09:08] Retail: Prioritize profit to ensure business sustainability.

[09:58] Small core group augmented by agencies and tools.

[13:30] Bamboo toothbrushes popularized eco-friendly products globally.

[16:46] Embrace Amazon’s dominance; collaborate, don’t compete.

[18:36] Listen to Warren’s Top Tips!

Full episode notes here: https://ecmp.info/520

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