https://commercetracks.com/podcasts/the-ecommerce-playbook-podcast/ Tue, 08 Sep 2026 04:54:45 +0000 en-US © 2026 CommerceTracks A Better Way to Engage CommerceTracks CommerceTracks false https://commercetracks.com/wp-content/uploads/2025/03/BC.webp https://commercetracks.com/podcasts/the-ecommerce-playbook-podcast/ yes 105547cc-2855-5fa0-b1a1-a89dae93dc34 https://wordpress.org/?v=7.0.4 242784900 https://commercetracks.com/podcast/the-ecommerce-playbook-what-a-profit-engineer-does-every-day-at-ctc/ Wed, 02 Sep 2026 16:28:48 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-what-a-profit-engineer-does-every-day-at-ctc/ Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure apparel brand, to break down exactly what the Profit Engineer role looks like day to day. From daily contribution margin targets inside...]]> Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure apparel brand, to break down exactly what the Profit Engineer role looks like day to day. From daily contribution margin targets inside...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | What a Profit Engineer Does Every Day at CTC false no 00:29:10 No no https://commercetracks.com/podcast/the-ecommerce-playbook-why-your-email-strategy-is-not-a-content-calendar/ Tue, 01 Sep 2026 14:40:12 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-why-your-email-strategy-is-not-a-content-calendar/ In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store revenue, with the scaffolding to push well beyond that for brands operating at the highest level. What you will...]]> In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store revenue, with the scaffolding to push well beyond that for brands operating at the highest level. What you will...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Why Your Email Strategy Is Not a Content Calendar false no 00:23:21 No no https://commercetracks.com/podcast/the-ecommerce-playbook-diversify-now-the-6-week-q4-window-closing-fast/ Thu, 27 Aug 2026 15:00:00 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-diversify-now-the-6-week-q4-window-closing-fast/ Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually means when you need 1,000-plus ads per month from 100-plus creators. This episode covers the exact tools, platforms, and testing frameworks that changed CTC’s position on...]]> Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually means when you need 1,000-plus ads per month from 100-plus creators. This episode covers the exact tools, platforms, and testing frameworks that changed CTC’s position on...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Diversify Now: The 6-Week Q4 Window Closing Fast false no 00:26:00 No no https://commercetracks.com/podcast/the-ecommerce-playbook-we-analyzed-1-5-billion-in-meta-spend-heres-what-we-found/ Tue, 25 Aug 2026 17:47:42 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-we-analyzed-1-5-billion-in-meta-spend-heres-what-we-found/ We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actually deliver what they promise? Tony Chopp, CTC’s VP of Media Investment, walks through what we found — and what it means for...]]> We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actually deliver what they promise? Tony Chopp, CTC’s VP of Media Investment, walks through what we found — and what it means for...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | We Analyzed $1.5 Billion in Meta Spend. Here’s What We Found. false no 00:29:50 No no https://commercetracks.com/podcast/the-ecommerce-playbook-ecommerce-growth-with-a-money-back-guarantee/ Thu, 20 Aug 2026 15:28:50 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-ecommerce-growth-with-a-money-back-guarantee/ Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting at. In this episode, Taylor Holiday and Joy Sharma, who runs this offer for CTC’s seven-figure clients, break down what’s included: unlimited landing pages and creative...]]> Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting at. In this episode, Taylor Holiday and Joy Sharma, who runs this offer for CTC’s seven-figure clients, break down what’s included: unlimited landing pages and creative...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Ecommerce Growth With a Money-Back Guarantee false no 00:30:20 No no https://commercetracks.com/podcast/the-ecommerce-playbook-ecommerce-growth-the-3-pillar-framework-we-use/ Tue, 18 Aug 2026 19:29:27 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-ecommerce-growth-the-3-pillar-framework-we-use/ Our President, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the whole time. But the real story is what it taught him about growing ecommerce brands. In this episode, he breaks down the three things that have...]]> Our President, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the whole time. But the real story is what it taught him about growing ecommerce brands. In this episode, he breaks down the three things that have...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Ecommerce Growth: The 3-Pillar Framework We Use false no 00:31:17 No no https://commercetracks.com/podcast/the-ecommerce-playbook-do-this-to-scale-your-cpg-brand-guaranteed/ Thu, 13 Aug 2026 16:28:08 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-do-this-to-scale-your-cpg-brand-guaranteed/ Joy Sharma, CTC’s Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarantee — or your money back. The strategy combines hourly API-based budget scaling (via a Meta managed service most brands don’t know exists) with industry CAC benchmarking from Statlas, full-stack creative and landing page support, and an...]]> Joy Sharma, CTC’s Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarantee — or your money back. The strategy combines hourly API-based budget scaling (via a Meta managed service most brands don’t know exists) with industry CAC benchmarking from Statlas, full-stack creative and landing page support, and an...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Do This to Scale Your CPG Brand — Guaranteed false no 00:27:33 No no https://commercetracks.com/podcast/the-ecommerce-playbook-why-8-figure-brands-waste-days-finger-pointing-when-results-miss-and-the-fix/ Mon, 10 Aug 2026 18:40:48 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-why-8-figure-brands-waste-days-finger-pointing-when-results-miss-and-the-fix/ When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks “why did we miss?” There is no clear owner. Every team points somewhere else. Days pass before anyone agrees on what happened, let alone what to fix. Brian Sakansky, Profit Engine Manager at CTC, calls this the finger-pointing...]]> When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks “why did we miss?” There is no clear owner. Every team points somewhere else. Days pass before anyone agrees on what happened, let alone what to fix. Brian Sakansky, Profit Engine Manager at CTC, calls this the finger-pointing...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix) false no 00:22:20 No no https://commercetracks.com/podcast/the-ecommerce-playbook-taylor-and-andrew-debate-cost-controls-we-ran-the-numbers/ Thu, 06 Aug 2026 15:08:57 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-taylor-and-andrew-debate-cost-controls-we-ran-the-numbers/ Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the bid you set?CTC reviewed $1.5 billion in Meta spend and ran a formal study on $200 million across 253 accounts from March 2025 through July 2026....]]> Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the bid you set?CTC reviewed $1.5 billion in Meta spend and ran a formal study on $200 million across 253 accounts from March 2025 through July 2026....]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | Taylor and Andrew Debate Cost Controls (We Ran the Numbers) false no 00:57:38 No no https://commercetracks.com/podcast/the-ecommerce-playbook-the-agency-model-is-broken-we-fixed-it/ Tue, 04 Aug 2026 15:38:00 +0000 https://commercetracks.com/podcast/the-ecommerce-playbook-the-agency-model-is-broken-we-fixed-it/ Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC’s system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by AI, Statlas, and a decade of operational methodology. They cover what you actually get, why it works, what you stop hiring for, and the...]]> Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC’s system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by AI, Statlas, and a decade of operational methodology. They cover what you actually get, why it works, what you stop hiring for, and the...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/263b2378847f51f7-scaled.jpeg?fit=2560%2C2560&ssl=1 The Ecommerce Playbook | The Agency Model Is Broken. We Fixed It. false no 00:24:04 No no