https://commercetracks.com/podcasts/ecommerce-evolution-podcast/ Sat, 13 Jun 2026 14:34:49 +0000 en-US © 2026 CommerceTracks A Better Way to Engage CommerceTracks CommerceTracks false https://commercetracks.com/wp-content/uploads/2025/03/BC.webp https://commercetracks.com/podcasts/ecommerce-evolution-podcast/ yes 6a57e78d-910d-5f0b-8d35-0c8403ca32f3 https://wordpress.org/?v=6.9.4 242784900 https://commercetracks.com/podcast/ecommerce-evolution-342-how-to-build-an-agentic-marketing-team-and-why-its-the-skill-that-keeps-you-unfireable/ Thu, 04 Jun 2026 07:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-342-how-to-build-an-agentic-marketing-team-and-why-its-the-skill-that-keeps-you-unfireable/ Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team of one — is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about...]]> Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team of one — is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 342: How to Build an Agentic Marketing Team (And Why It’s the Skill That Keeps You Unfireable) false no 50:39 No no https://commercetracks.com/podcast/ecommerce-evolution-341-stop-running-youtube-ads-like-meta-ads-the-dtc-playbook-for-2026/ Thu, 28 May 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-341-stop-running-youtube-ads-like-meta-ads-the-dtc-playbook-for-2026/ Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube’s real impact by roughly 70%...]]> Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube’s real impact by roughly 70%...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 341: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026 false no 57:08 No no https://commercetracks.com/podcast/ecommerce-evolution-340-youtube-shorts-tiktok-blitzes-and-attention-battles-whats-actually-working/ Thu, 14 May 2026 17:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-340-youtube-shorts-tiktok-blitzes-and-attention-battles-whats-actually-working/ YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with...]]> YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 340: YouTube Shorts, TikTok Blitzes, and Attention Battles: What’s Actually Working false no 44:14 No no https://commercetracks.com/podcast/ecommerce-evolution-339-geo-holdouts-halo-effects-and-the-real-results-of-your-ad-spend-with-olivia-kory-of-haus-analytics/ Thu, 30 Apr 2026 13:30:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-339-geo-holdouts-halo-effects-and-the-real-results-of-your-ad-spend-with-olivia-kory-of-haus-analytics/ Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you’ve been writing off YouTube based...]]> Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you’ve been writing off YouTube based...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 339: Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics false no 56:56 No no https://commercetracks.com/podcast/ecommerce-evolution-338-how-baseball-lifestyle-grew-from-2m-to-150m-with-customer-experience/ Thu, 09 Apr 2026 15:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-338-how-baseball-lifestyle-grew-from-2m-to-150m-with-customer-experience/ Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode of eCommerce Evolution, Brett sits down with Kristin Keys, VP of Customer Experience at Baseball Lifestyle 101, to break down how CX can become a true...]]> Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode of eCommerce Evolution, Brett sits down with Kristin Keys, VP of Customer Experience at Baseball Lifestyle 101, to break down how CX can become a true...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 338: How Baseball Lifestyle Grew from $2M to $150M with Customer Experience false no 45:17 No no https://commercetracks.com/podcast/ecommerce-evolution-337-full-funnel-cro-the-post-click-playbook-for-7-8-and-9-figure-ecommerce-brands/ Thu, 19 Mar 2026 15:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-337-full-funnel-cro-the-post-click-playbook-for-7-8-and-9-figure-ecommerce-brands/ Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization....]]> Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization....]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 337: Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands false no 56:28 No no https://commercetracks.com/podcast/ecommerce-evolution-336-ai-employees-are-here-what-claude-cowork-openclaw-and-mcp-mean-for-ecommerce/ Thu, 12 Mar 2026 15:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-336-ai-employees-are-here-what-claude-cowork-openclaw-and-mcp-mean-for-ecommerce/ AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to unpack what’s new and what’s next: Claude Cowork, agentic workflows, skills that “self-improve,” and what happens when your AI can actually use your files, tools, and...]]> AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to unpack what’s new and what’s next: Claude Cowork, agentic workflows, skills that “self-improve,” and what happens when your AI can actually use your files, tools, and...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 336: AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce false no 55:45 No no https://commercetracks.com/podcast/ecommerce-evolution-335-why-your-creative-isnt-converting-and-what-to-fix-first/ Fri, 27 Feb 2026 16:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-335-why-your-creative-isnt-converting-and-what-to-fix-first/ Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance. From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to...]]> Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance. From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 335: Why Your Creative Isn’t Converting (And What to Fix First) false no 47:55 No no https://commercetracks.com/podcast/ecommerce-evolution-334-7-habits-of-great-brands-make-2026-your-best-yet/ Thu, 29 Jan 2026 16:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-334-7-habits-of-great-brands-make-2026-your-best-yet/ In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics, respecting momentum in business growth, balancing brand and performance marketing, and understanding the dynamics of demand generation versus demand capture. Listen in and discover the timeless...]]> In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics, respecting momentum in business growth, balancing brand and performance marketing, and understanding the dynamics of demand generation versus demand capture. Listen in and discover the timeless...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 334: 7 Habits of Great Brands: Make 2026 Your Best Yet false no 32:41 No no https://commercetracks.com/podcast/ecommerce-evolution-333-bfcm-breakdown-how-top-brands-won-black-friday-with-strategy-not-just-sales/ Mon, 29 Dec 2025 16:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-333-bfcm-breakdown-how-top-brands-won-black-friday-with-strategy-not-just-sales/ Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it’s reshaping how smart brands should approach next year’s holiday season. In this jam-packed episode, OMG Commerce CEO Brett Curry sits down with four of the agency’s top strategists—spanning Google, YouTube,...]]> Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it’s reshaping how smart brands should approach next year’s holiday season. In this jam-packed episode, OMG Commerce CEO Brett Curry sits down with four of the agency’s top strategists—spanning Google, YouTube,...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3-1.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 333: BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales false no 54:02 No no