https://commercetracks.com/podcasts/ecommerce-evolution-podcast/ Sun, 25 Oct 2026 17:44:19 +0000 en-US © 2026 CommerceTracks A Better Way to Engage CommerceTracks CommerceTracks false https://commercetracks.com/wp-content/uploads/2025/03/BC.webp https://commercetracks.com/podcasts/ecommerce-evolution-podcast/ yes 6a57e78d-910d-5f0b-8d35-0c8403ca32f3 https://wordpress.org/?v=7.1.3 242784900 https://commercetracks.com/podcast/ecommerce-evolution-348-the-only-3-things-youre-ever-actually-working-on-in-e-commerce-with-ezra-firestone/ Thu, 08 Oct 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-348-the-only-3-things-youre-ever-actually-working-on-in-e-commerce-with-ezra-firestone/ Ezra Firestone has built and sold multiple 8-figure e-commerce brands, from Boom by Cindy Joseph to Overtone, and he’s done it by breaking a few rules most operators are too scared to touch — leaning into fear as a marketing lever, killing “me-too” products before they launch, and building an entire brand around a founder...]]> Ezra Firestone has built and sold multiple 8-figure e-commerce brands, from Boom by Cindy Joseph to Overtone, and he’s done it by breaking a few rules most operators are too scared to touch — leaning into fear as a marketing lever, killing “me-too” products before they launch, and building an entire brand around a founder...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 348: The Only 3 Things You’re Ever Actually Working On in E-Commerce with Ezra Firestone false no 47:36 No no https://commercetracks.com/podcast/ecommerce-evolution-347-how-baseball-lifestyle-outsells-nike-and-adidas-at-dsg/ Thu, 24 Sep 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-347-how-baseball-lifestyle-outsells-nike-and-adidas-at-dsg/ He was making $10 a post from Adidas on Instagram in 2013. Today, Bill Rom and his partner Josh are running a bootstrapped apparel brand doing $220 million this year — and projecting up to $400 million next year. Bill breaks down the exact financial wake-up call that let them scale aggressively, why they still...]]> He was making $10 a post from Adidas on Instagram in 2013. Today, Bill Rom and his partner Josh are running a bootstrapped apparel brand doing $220 million this year — and projecting up to $400 million next year. Bill breaks down the exact financial wake-up call that let them scale aggressively, why they still...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 347: How Baseball Lifestyle Outsells Nike and Adidas at DSG false no 29:01 No no https://commercetracks.com/podcast/ecommerce-evolution-346-jones-roads-youtube-playbook-with-cody-plofker/ Thu, 10 Sep 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-346-jones-roads-youtube-playbook-with-cody-plofker/ Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incrementality is the only measurement system...]]> Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incrementality is the only measurement system...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 346: Jones Road’s YouTube Playbook with Cody Plofker false no 35:16 No no https://commercetracks.com/podcast/ecommerce-evolution-345-what-300-store-owners-reveal-for-2026-amazons-slide-ais-letdown-a-skill-worth-50-more-profit/ Thu, 09 Jul 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-345-what-300-store-owners-reveal-for-2026-amazons-slide-ais-letdown-a-skill-worth-50-more-profit/ Andrew Youderian disappears into a cave for six weeks every year to crunch data from 300+ seven, eight, and nine-figure store owners — and comes back with the most honest read on the state of e-commerce you’ll find anywhere. This year’s survey has a few takeaways that sting: AI adoption hit 73% but produced zero...]]> Andrew Youderian disappears into a cave for six weeks every year to crunch data from 300+ seven, eight, and nine-figure store owners — and comes back with the most honest read on the state of e-commerce you’ll find anywhere. This year’s survey has a few takeaways that sting: AI adoption hit 73% but produced zero...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 345: What 300 Store Owners Reveal for 2026: Amazon’s Slide, AI’s Letdown & a Skill Worth 50% More Profit false no 48:57 No no https://commercetracks.com/podcast/ecommerce-evolution-344-the-subscription-playbook-7-plays-to-cut-churn-lift-ltv-and-unlock-zero-cac-revenue/ Thu, 25 Jun 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-344-the-subscription-playbook-7-plays-to-cut-churn-lift-ltv-and-unlock-zero-cac-revenue/ Most brands treat their subscriber portal like a settings page. Turns out, it’s actually their highest-risk revenue moment — 70% of subscribers who log in are there to cancel, skip, or bail. Piyush Jain, CEO of Loop Subscriptions, has the data from 1,900+ D2C brands to prove it, and the playbook to stop it. Inside...]]> Most brands treat their subscriber portal like a settings page. Turns out, it’s actually their highest-risk revenue moment — 70% of subscribers who log in are there to cancel, skip, or bail. Piyush Jain, CEO of Loop Subscriptions, has the data from 1,900+ D2C brands to prove it, and the playbook to stop it. Inside...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 344: The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC Revenue false no 44:59 No no https://commercetracks.com/podcast/ecommerce-evolution-343-the-270-billion-checkout-problem-and-how-to-recover-your-share/ Thu, 11 Jun 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-343-the-270-billion-checkout-problem-and-how-to-recover-your-share/ Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed millions of checkouts across top Shopify brands (including Jones Road Beauty), and his diagnosis is blunt: cart abandonment isn’t a technical problem. It’s an...]]> Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed millions of checkouts across top Shopify brands (including Jones Road Beauty), and his diagnosis is blunt: cart abandonment isn’t a technical problem. It’s an...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 343: The $270 Billion Checkout Problem (And How to Recover Your Share) false no 52:12 No no https://commercetracks.com/podcast/ecommerce-evolution-342-how-to-build-an-agentic-marketing-team-and-why-its-the-skill-that-keeps-you-unfireable/ Thu, 04 Jun 2026 07:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-342-how-to-build-an-agentic-marketing-team-and-why-its-the-skill-that-keeps-you-unfireable/ Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team of one — is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about...]]> Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team of one — is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 342: How to Build an Agentic Marketing Team (And Why It’s the Skill That Keeps You Unfireable) false no 50:39 No no https://commercetracks.com/podcast/ecommerce-evolution-341-stop-running-youtube-ads-like-meta-ads-the-dtc-playbook-for-2026/ Thu, 28 May 2026 19:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-341-stop-running-youtube-ads-like-meta-ads-the-dtc-playbook-for-2026/ Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube’s real impact by roughly 70%...]]> Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube’s real impact by roughly 70%...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 341: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026 false no 57:08 No no https://commercetracks.com/podcast/ecommerce-evolution-340-youtube-shorts-tiktok-blitzes-and-attention-battles-whats-actually-working/ Thu, 14 May 2026 17:00:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-340-youtube-shorts-tiktok-blitzes-and-attention-battles-whats-actually-working/ YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with...]]> YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 340: YouTube Shorts, TikTok Blitzes, and Attention Battles: What’s Actually Working false no 44:14 No no https://commercetracks.com/podcast/ecommerce-evolution-339-geo-holdouts-halo-effects-and-the-real-results-of-your-ad-spend-with-olivia-kory-of-haus-analytics/ Thu, 30 Apr 2026 13:30:00 +0000 https://commercetracks.com/podcast/ecommerce-evolution-339-geo-holdouts-halo-effects-and-the-real-results-of-your-ad-spend-with-olivia-kory-of-haus-analytics/ Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you’ve been writing off YouTube based...]]> Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you’ve been writing off YouTube based...]]> https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/untitled-1400-1400-px-3.png?fit=1400%2C1400&ssl=1 eCommerce Evolution | 339: Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics false no 56:56 No no