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We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs!

Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our show wherever you listen to podcasts, subscribe to our weekly newsletters, and join us on Instagram, YouTube, LinkedIn, TikTok, and X.

We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party!

When does a word become so ubiquitous it loses all meaning? Brian’s sudden aversion to “culture” sparks a meandering exploration into the semiotics of commerce, just as Poppy’s influencer vending machine saga becomes an unlikely metaphor for marketing’s existential crisis. PLUS, we revisit a key moment from NRF 2025.

TEASER: Shopify’s CriYeezus Response — Breaking down the debacle and response to Kanye West’s Super Bowl Ad **Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus.**

Future Commerce

Future Commerce | Episode *TEASER* Shopify's CriYeezus Response

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Phillip and Brian look into tomorrow’s creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast’s Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends from BigCommerce.