Lee

Elizabeth Schmidt sits down with Kelly Cook, the new CEO of David’s Bridal, for a deep-dive into one of the most ambitious retail transformations happening today. Kelly is leading the iconic bridal company through its pivot from “aisle to algorithm,” turning tradition on its head while honoring the trust of over 100 million women they’ve dressed. Kelly shares how David’s is embracing inclusivity, rethinking what a wedding “should” look like, and creating magical moments for every kind of bride. Plus, we get personal stories, heartfelt leadership lessons, and a big-picture look at what the future of weddings might hold (hint: AR headsets and donut walls).

Future Commerce

Future Commerce | Episode 396: Reinventing David's Bridal with Kelly Cook

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds

00:00 / 00:35:16

Live from the Lore Bookshop at Shoptalk Spring, Phillip and Brian sit down with friends of the podcast and creative heavyweights Nick Susi and Mai Nguyen of dotdotdash to unpack their latest work with Nike—the groundbreaking AIR Imagination project. Nick and Mai pull back the curtain on what it takes to build immersive, AI-powered brand experiences that actually feel like the brand—and why surprise and delight matter more than ever in a world obsessed with optimization. Plus, hear how they’re redefining user experience through experiments like Chromaverse and their take on AI as a “serendipity engine.”

Future Commerce

Future Commerce | Episode 395: Designing AI for Serendipity with dotdotdash

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds

00:00 / 00:48:57

Daisy Alioto and Francis Zierer of Tasteland join us to talk about what happens when two distinct media brands—Dirt and Creator Spotlight—collide. We explore how podcasting has become a creative extension of newsletters, how parasocial dynamics shape audience building, and what it means to build brand and community in a fractured media landscape.

Future Commerce

Future Commerce | Episode 394: The New Era of Media with Tasteland

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds

00:00 / 00:59:15

Live from Shoptalk Spring in Las Vegas, Phillip and Brian sit down with Josh Friedman, VP of Digital & eCommerce at Ulta Beauty, for an insider look at how one of America’s leading beauty retailers is evolving its digital experience. From launching a curated, invitation-only marketplace to expanding into wellness and enhancing in-app experiences, Josh shares how Ulta is blending personalization, innovation, and culture to deepen customer relationships. If you’re in ecommerce or retail, this episode is packed with insights on community, category expansion, and retail media.

Future Commerce

Future Commerce | Episode 394: Ulta’s Blueprint for Digital Beauty

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds

00:00 / 00:30:26

Live from the buzzing floor of ShopTalk Spring, Phillip, Brian, and marketing expert Elizabeth Schmidt unpack everything from nostalgic branding and Gen Z marketing to luxury retail and AI in education. We digest key themes we heard during ShopTalk in real-time and share a compelling look at how relationships and storytelling are driving the next chapter in retail.

Future Commerce

Future Commerce | Episode 392: Gen Z Buys the Vibe, Gen X Pays the Bill

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds

00:00 / 00:47:25

The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry’s viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape.

Future Commerce

Future Commerce | Episode 391: SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 10 seconds

00:00 / 01:16:11